360i.com

4 Things To Know About …

Content Marketing

The creation of digital content lets brands engage people in

the same way they engage each other

A balanced strategy includes stock content (bigger ideas) &

flow (drives daily conversation, keeps people interested)

Borrowing relevance builds brand relevance. Consumers

enjoy seeing great content whether you created it or not

Good content only matters if people see it. Using paid,

owned & earned media can make sure it happens

Creation: “In the Beginning…” Stock and Flow

Curate the Larger Experience Syndication and Distribution

Stock Flow