4 Facebook Marketing Tactics You Should Be Using

Jen Sable Lopez, Community Manager, SEOmozMay 2011; New York

Facebook Insights For Your Website

@jennita #mozNYC

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.facebook.com/insights/

@jennita #mozNYC

Add Insight Code To Your Site

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

Facebook CommentsReally? Why?

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

Comment Added To Your Wall!

Comment on a post, becomes item on your wall & is displayed to your friends

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

Comment Shows Up in Friend’s Feed

When they respond in FB, the comment goes to the original site as well

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

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Plus on Original Story

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

Cuts Spam + Simple Moderation

http://developers.facebook.com/tools/comments

Real Users!

Local Business Listings

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

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http://www.google.com/search?q=billy+marks+west

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

http://www.facebook.com/pages/Billy-Marks-West-Inc/117718888246871

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

http://www.facebook.com/pages/Billy-Marks-West-Inc/117718888246871

Facepile!

@jennita #mozNYC

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

You’ve All Seen This

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

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But What About Adding it To a Conversion Page?

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

Easy to Set Up

http://developers.facebook.com/docs/reference/plugins/facepile/

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #mozNYC

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Q+AJen Sable Lopez, Community Manager, SEOmoz

• Twitter: @jennita

• Blog: www.seomoz.org/blog

• Email: jen@seomoz.org

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