4 email marketing tips for improving click-through rates
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The ultimate goal of a promo email is to encourage your subscriber in your email list to perform your most desired outcome (in this case, clicking a link). For more information please visit www.fast-easy-cash.com.TRANSCRIPT
4 Email Marketing Tips for Improving Click-Through Rates
4 Email Marketing Tips for Improving Click-Through Rates
Fast-Easy-Cash.com
Fast-Easy-Cash.com
The clickthrough rate is the percentage of people who click on a link
within your email that you send.
The ultimate goal of a promo email is to encourage your subscriber
in your email list to perform your most desired outcome (in this case,
clicking a link).
Clicking on the link would then bring them to the next stage of your
sales funnel, whether if its to lead them to a blog post, landing page
or sales page.
What Is The Clickthrough Rate?
Here’s some great tips for improving click
through rates:
Use a link cloaker or url shortener. Many a time, affiliate links that
you promote come with very suspicious and spammy looking links.
The way to overcome this is by using a link cloaker to customize
your links e.g www.yourwebsite.com/recommends/offer.html.
This often increases click through rates. Long links are also unsightly
and has the potential to reduce clicks, hence using a link shortening
service link Tinyurl or Bit.ly can have a significant improvement on
your results.
1. Use a Link Cloaker or URL Shortener
Include a call to action.
While as silly as this sounds, including a call to action before the
actually link can actually improve click through rates, according to
split test studies.
So, a simple line like – Click here to grab it now or Get it now while
stocks last can significantly improve click through rates.
2. Call to Action
Multiple links throughout your email.
This works wonders as split test studies have shown that if you
sprinkle the same link throughout your email, there’s more chances
of them actually clicking your link and going to your website.
Just don’t overdo it.
3. Use Multiple Links
Create a sense of urgency.
I love this – Mention in your email that only 10 copies are left or that
the launch will only go for 24 hours.
This often works wonders and boosts clickthrough rates through the
roof.
4. Create a Sense of Urgency
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