4 email marketing tips for improving click-through rates

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4 Email Marketing Tips for Improving Click-Through Rates Fast-Easy-Cash.com

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Post on 13-Jun-2015

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The ultimate goal of a promo email is to encourage your subscriber in your email list to perform your most desired outcome (in this case, clicking a link). For more information please visit www.fast-easy-cash.com.

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Page 1: 4 Email Marketing Tips for Improving Click-Through Rates

4 Email Marketing Tips for Improving Click-Through Rates

4 Email Marketing Tips for Improving Click-Through Rates

Fast-Easy-Cash.com

Fast-Easy-Cash.com

Page 2: 4 Email Marketing Tips for Improving Click-Through Rates

The clickthrough rate is the percentage of people who click on a link

within your email that you send.

The ultimate goal of a promo email is to encourage your subscriber

in your email list to perform your most desired outcome (in this case,

clicking a link).

Clicking on the link would then bring them to the next stage of your

sales funnel, whether if its to lead them to a blog post, landing page

or sales page.

What Is The Clickthrough Rate?

Page 3: 4 Email Marketing Tips for Improving Click-Through Rates

Here’s some great tips for improving click

through rates:

Page 4: 4 Email Marketing Tips for Improving Click-Through Rates

Use a link cloaker or url shortener. Many a time, affiliate links that

you promote come with very suspicious and spammy looking links.

The way to overcome this is by using a link cloaker to customize

your links e.g www.yourwebsite.com/recommends/offer.html.

This often increases click through rates. Long links are also unsightly

and has the potential to reduce clicks, hence using a link shortening

service link Tinyurl or Bit.ly can have a significant improvement on

your results.

1. Use a Link Cloaker or URL Shortener

Page 5: 4 Email Marketing Tips for Improving Click-Through Rates

Include a call to action.

While as silly as this sounds, including a call to action before the

actually link can actually improve click through rates, according to

split test studies.

So, a simple line like – Click here to grab it now or Get it now while

stocks last can significantly improve click through rates.

2. Call to Action

Page 6: 4 Email Marketing Tips for Improving Click-Through Rates

Multiple links throughout your email.

This works wonders as split test studies have shown that if you

sprinkle the same link throughout your email, there’s more chances

of them actually clicking your link and going to your website.

Just don’t overdo it.

3. Use Multiple Links

Page 7: 4 Email Marketing Tips for Improving Click-Through Rates

Create a sense of urgency.

I love this – Mention in your email that only 10 copies are left or that

the launch will only go for 24 hours.

This often works wonders and boosts clickthrough rates through the

roof.

4. Create a Sense of Urgency

Page 8: 4 Email Marketing Tips for Improving Click-Through Rates

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