4 ecommerce website seo best practices you need to know
TRANSCRIPT
Ecommerce Website SEO
When it comes to ecommerce marketing, if
you don’t have a strong digital presence, you
won’t see success. It doesn’t matter how
perfectly designed your store and website are
if people can’t find you! That’s why it is
essential to get your SEO working to the max.
Below, we share four easy-to-follow
ecommerce website SEO best practices that
will see you off and on your way to success.
2
3
4 Ecommerce Website Best
Practices to Know About
1. Get to Know Your KeywordsKeywords are king when it comes to SEO, so your on-site content needs to include all of
your targets. Use Google’s keyword planners or other resources that will help you
understand the monthly search volume for your keywords, and how many other businesses
you’ll be in competition with when targeting them. If you’re struggling to build out your
keyword list, check out our previous post for tips on maximizing your keyword research
process.
4
2. Create Product-Specific ContentEspecially for ecommerce sites that feature a variety of products, content should be
individually crafted for each type of product you have. Use specific keywords so that you
have a better chance of every one of your products reaching their right audience. When
creating content, use both text and images as ways to place search terms, but also make
sure that they highlight your products accurately to customers. As important as being
found in search results is, it’s equally important that customers have all the information
they need before making a purchase.
5
3. Optimize Your Site LayoutOne of the biggest mistakes ecommerce companies make is not verifying that the layout
and internal structure of their sites are search engine-optimized. The more products you
have, the more internal links you can take advantage of. Not only will this help you direct
customers around your site more easily, but it also helps search engines better understand
your site’s purpose and layout from the back-end. Of course, you also want to make sure
that you are using H1 and H2 headings and meta tags.
6
4. Promote On Social NetworksNot only do social networks let you promote your store and offerings for free, the paid ads
on these networks cost significantly less than other alternatives. Plus, you get advanced
targeting features, so all of your efforts are going towards the right audience.
There are also social sites that offer specific features related to shopping that are now a
growing part of modern ecommerce website SEO best practices. Pinterest, in particular, has
emerged as a dominant force in promoting ecommerce offerings, both because it allows
you to build up links to your site, and because Pinterest users often browse the network as
a way to do research before purchasing products. If you have a presence on Pinterest, then
you can drive that interest back to your site.
7
Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: [email protected]
Harness The Full Power Of Inbound Marketing
Contact us today for a free consultation
Get Free Consultation