Top 4 Common Mistakes Associations Make

4 Common Mistakes Associations Make

Not Listening to MembersIgnoring Budget IssuesNot Changing With the TimesNot Having a Communication Plan

Not Listening to Members

•Crucial to making members feel values•Members may have been around longer than you – know association history•Members have a bit more distance from issues and can see more objectively•DO: Listen to members

Ignoring Budget Issues

Many members on limited budgetIndustry membership reimbursement may not be covered by employer anymore

DO: Offer payment plansDO: Offer referral discounts

Not Changing With the Times

Relying on face to face eventsDO: Take advantage of video conferencingDO: Offer a variety of meeting options, including

face to face and online

Not Having a Communication Plan

Too many emails devoid of value feels like spam

DO: Give members options as to how to receive information

Regularly updated websiteEmail newsletter

Use association management software to keep organized

DO: Create a dependable communication schedule

Take Away:Listen to membersBe aware of budget issuesStay up with technologyHave a communication plan

Inspiration for Moving Past Common Mistakes

“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.”-John C. Maxwell

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