Vincent PRETETvincent@33entrepreneurs.coSimon BAUDRIER

33entrepreneursBordeaux, France

Cont

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InvestIng In WIneteChglobal InsIghts

©33entrepreneurs 2014

A report undertaken by 33entrepreneurs in 2014Q2 500 StartUps reviewed 10 in-depth analysis

48% 42%

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…at an increasing speed…

A TRADITIONAL MARKET TO DISRUPTInnovation is spurring from various places, even in a traditional industry such as the wine sector. More than 500 StartUps are disrupting this market which is worth $250 to 300 billion every year, and expected to grow by 18% in the 5 coming years. Furthermore, online sales are expected to grow 30% each year.

How do those 500 StartUps breakdown into the Wine

Industry Value Chain in 2013?

How do those 500 StartUps breakdown by foundation year?

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Innovation in Universty Labs

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StartUps

Apps from Google Playand AppStore

+ 4000researchpapers

Research papers from Google Scholar

More than 500 startUpsinnovating in Winetech…

iPhone Launch base 100

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

…everywhere on earth

Sources: StarUps data are based on AngelList, F6S, Gust, Crunchbase.

raised 70% USA & 30% Europe

+$790 millionraised by 500 wine startups

+$500 million

Many investmentsin Winetech…

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VINfOLIO

VINO VOLO

1855

CLUb W

IbG

CORAVIN

LOT18

WINE.COM

NAKED WINES

VIVINO

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b2C Sales

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raised 70% USA & 30% Europe

+$790 millionraised by 500 wine startups

+$500 million

Many investmentsin Winetech…

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b2b Sales

b2C Sales

b2C Apps

b2C Products

SELL

SELL

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SELL

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CORAVIN2011, Burlington (USA)B2C product company specialising in machines to pour and enjoy fine wines without removing the cork.Now: CoravinModel: Medical devices

VINO VOLO2004, San-Francisco (USA)B2C wine retailer with tasting lounges and retail shops in +30 airports across North America.Now: Vino VoloModel: Starbucks

LOT182011, New York City (USA)B2C online company operating as a wine buying club: access to high-quality, hard-to-find wine and other fine products.Now: Lot18 (+Tasting Room)Model: Vente Privée

18551995, Paris (France)B2C online company selling fine wine “en primeur” in return for a discount price.Now: Heracles

WINE.COM1998, San Francisco (USA)B2C online retailer offering a large selection of domestic and imported wines. Now: Wine.comModel: Amazon

CLUb W2011, Los Angeles (USA)B2C customised, subscription based site for wine. Monthly shipments delivered to customers’ door.Now: Club W

NAKED WINES 2008, Norwich (UK)B2C customer-funded online wine retailer, where customers sponsor independent winemakers to get a discount.Now: Naked WinesModel: Kickstarter for vineyards

INERTIA bEVERAGE GROUP2002, Napa (USA)B2B service company supporting wineries’ direct sales: wine shipping, eCommerce, software solutions, telesales.Now: Wine Direct

VIVINO2009, Copenhagen (Denmark)Mobile App company to help remember wines and learn more about them.Now: VivinoModel: Shazam

VINfOLIO2003, San Francisco (USA)B2C online company with a marketplace for fine wines and a cellar management software.Now: rebought by VF WineModel: eBay for wine collectors

33entrepreneurs is the first venture capital company in the world focusing on wine tech, alongside with food and tourism.

Having unique capabilities in dealflow acquisition, we rely on sucessful entrepreneurs (aka Mentors) and proven methods from TechStars and the Global Accelerator Network to grow the next generation of entrepreneurs and great StartUps.

Based in Bordeaux, France, 33entrepreneurs is founded by entrepreneurs, funded by entrepreneurs, for entrepreneurs.

Want to know more about this report ?Contact us for more details.

ACCELERATING STARTUPSInvesting in the most promising teams and tech is extremely challenging. At 33entrepreneurs, we combine unique skills to discover the best teams worldwide and to grow them, from seed level, as future industry leaders.

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… which we canlearn from

Insular industry Difficulty to enter if you are not an insider.

Complex law regulationHighly regulated alcoholic beverage sales and distribution.

Annual businessDependant on the harvest and weather conditions

Talent shortageDue to non competitive salaries. Capital intensive industry.Logistics

Wine is a heavy, fragile product making it difficult to store and transport.

Digital is a low priority for wineriesWineries value mostly production.

RUbIK’S CUbE LOCKS

bEST PRACTICES

Solving a real burning need and creating value

Seizing opportunities in a traditional market

Building a great team with complementary skills

Partnering with wine insiders

UNIQUEDEALfLOW

ACQUISITIONat 33entrepreneurs

Web PlatformsApplications from

AngelList, F6S

Quantitative VCAutomated Search

from the Web

Investment AnalystsQualitative Searchon specific targets

StartUp ContestsFace-to-face meetings

in real life

Mentors’ Connections

Qualified targets

CommunicationSponsors, press& social media

University LabsTo build

in the future