314 chuck richardpresentation

© 2008 Outsell, Inc. All rights reserved.

September 4, 2008

Building an Online Audience

Chuck Richard

VP and Lead Analyst

22© 2008 Outsell, Inc. All rights reserved.

Building an Online Audience

orFour Forces and a Wedding


Four Forces - Winners Marry These

• Not Enough Time

• Competing with Free

• PacMan Audience Model >> Audience Analytics DNA

• The New 12th Man (and 13th, 14th, 15th……..)


CSI: Content Sales Investigation


Not Enough Time


Time Lost Is Way Up

47

5

6

2001 2007

Gathering Info Using Info

9 hours

13 hours

44%

54%

Source: Outsell’s Information Markets & Users Database

6.2% ProductivityLoss!!


Problems Getting Information



Time Spent Using Information


Search Failure = Big Opportunity

Search is Successful

69%

Search is Not

Successful 31%


31%


Bringing Up Baby Search

• Vertical search• Social search• Discovery, not search• Assisted or Parametric search• No search = workflow integration


Use of New Delivery Media Types


SaturationTrio


Content Received on Wireless Handheld Device



Checklist for Building Mobile Audience

*** CrossMedia ***


Competing with Free


STM

45.3% 45.9%

49.5% 47.4%

6.8%5.2%

2005 2007

Advertising SubscriptionsTransactions

STM

39.7% 30.6%

52.0% 58.7%

10.7%8.2%

2005 2007

Print ElectronicEvents/Other

STM Print & Business Model ShiftsPercent of Total Revenue

*** CrossMedia ***


B2B

42.4% 44.5%

21.7% 23.5%

35.9% 32.0%

2005 2007

Advertising SubscriptionsTransactions

B2B Trade Print & Business Model Shifts

B2B

40.2% 34.3%

32.8% 38.6%

27.1% 27.1%

2007 2009 OutsellForecast

Print Electronic Events

Percent of Total Revenue

*** CrossMedia ***


B2B Trade Media MixB2B Trade Media Type Percent of Total Revenue

20.7%

29.0%31.2%

33.9%

37.1%

40.8%

45.3%

49.8%52.0%

55.9%

23.2% 24.3%

29.0%

32.2%35.6%

38.7%

41.3%

43.5%

27.5%27.5%27.4%27.2%27.0%

25.6%

25.9%24.8%23.4%

20%

25%

30%

35%

40%

45%

50%

55%

60%

2003 2004 2005 2006 2007 2008 2009 2010 2011



B2B Trade Media MixB2B Trade Media Type Growth Rates

25.9%

19.4%

4.3%

13.5%

-1.5%

-3.2%-5.0%-6.0%

-3.1%-4.1%

0.7%0.3%

20.8%

11.5%12.2%12.9%14.3%

10.1%

14.3%

6.0%5.3%4.8%4.2%

9.8%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

2004 2005 2006 2007 2008 2009 2010 2011


*** CrossMedia ***


Half of Us Click on AdsOn average, how many business-related online ads or sponsored links do you click on per week when searching or visiting a business-related content site?

Source: Outsell’s Information Markets and Users Database

46% Click Once or More Per Week


Who Does Not Click on Online Ads?



Source: Outsell’s Ad Spending DatabaseBase for Percent Using = 1,088Base for Effectiveness Rating = 1,088 * Percent Using (Q12, A)© 2008 Outsell, Inc. Reproduction strictly prohibited.

Allocation of 2008 Total U.S. Marketing Spending

35.5%

25.5%23.8%

12.5%

2.4%

-2.4%

12.3%

3.9% 4.8% 3.9%

Print Online TV, Radio & Movies Events PR, Outdoor & Other

2008 Allocation 2008 Growth

Total 2008 U.S. Marketing Spending Forecast = $412.4 billion Total 2008 U.S. Marketing Spending Growth = 3.9%

$146

.4 b

ln

$105

.2

$98.

2

$51.

6

$9. 8

*** CrossMedia ***


Allocation & Growth of 2008 Online Marketing Spending

0.6%0.9%

61.8%

11.3%9.0%

4.7% 2.2% 2.2% 2.0% 1.7% 1.5% 1.3%

12.3%

44.4%

10.3%

19.7%

16.2%

7.7%

3.0%

7.4%

18.2%

27.3%

12.3%

21.7%

Co.'s WebsiteSearch EngineSite

E-mal Mktg Indus SpecificTrade Site

VerticalSearch Site

OL ProductDirectories

OL Classifieds SponsoringContent

OtherInformational

Site

Webinar &Web Events

Blogs Wireless

2008 Allocation 2008 Growth

Online Marketing Spending Forecast = $105.2 billion Online Marketing Spending Growth = 12.3%



Effectiveness and Usage for Lead Generation – Tier 1

52%53%55%

75%

66% 65% 64% 64%59% 59% 58% 58% 55%

54%50%

58%

80%

65%

70%73%

66%

49%51%

58%54%

66%

Co.'s Website Exhibitions Custom Print Direct MailMktg.

Trade Mags ViralMarketing

SalesCollateral

E-mail Mktg. PR PrintNewsletters

Conferences IndustryTrade Site

SearchEngine Site

Traditional Delivery Percent Using

Digital Delivery Bars = % Extremely Somewhat Effective

*** CrossMedia ***


16% 20%28% 30%

51%46%

53%48%

84%

72%

49% 47%52%54%

80%70%

TOTAL: Provides

informationto make daily

decisions

R&D/SCI TOTAL: Contains

informationfrom credible

and knownsources

R&D/SCI TOTAL: Provides

higher qualityinformation

R&D/SCI TOTAL: Provides

informationthat helps

makemission

critical orhigh riskdecisions

R&D/SCI

Purchase Free

When I Use Paid vs Free

Source: Outsell’s Information Markets and Users Database

Under what circumstance would you purchase information rather than using information that is available for free?


PacMan Audience Model >> Audience Analytics DNA

Audience, Analytics, Agility, API’s


Three Buckets of Metrics


Improved Relevance and Engagement,

Tailored Connections with Users,

New Revenue Potential,

Are All Here

External to Your Site

Performance, Audience, Control,

SEO

Internal to Your Site

MarketingManagement

Market Share & Rank


Where’s Your Use of Analytics?

Reporting and Tracking

Drives Online Operational

Improvements

Leads Way to New Users and New

Revenue

Majority of Companies

Has Become the New Goal

Still RareToday


Three Successful Info Co. PersonasIDG - Global Publishing Statesman

• Best Practices for Bridging the Gap: web-centric company managing print for profit

TechTarget - Sinewy Playmaker

• Wired 24/7 to Channel Advertisers to Users for max ROI

Onvia - Consummate Lead Generation Machine

• Leads So Hot and On-Target that Users Actually Pay for Them


Three Successful B2B PersonasIDG TechTarget Onvia

Target Market - Users

IT Pros IT Pros

Construction, Arch & Engineering,

IT, Professional Services, MRO

Employees 13,640 584 172

Editorial Staff 2,000+ 100 53

Rev. per Employee $221k $162k $122k

Rev. Outside U.S.

74% non-U.S. EMEA 49%, AP 25%. In 85 countries, events in 55 countries

2% non-U.S.,Partners in 11 countries,

1 owned office in UKNone

Killer Core Competency

“We have been extremely clear that we’re going to invest in digital and event businesses, and manage print for profit.”

Lean and trim, unerring focus on targeting & profiling users and earning maximum advertiser fees for delivering high conversions and ROI.

Highly efficient data capture, indexing, leveraged into multiple services built upon continual deep research into unmet customer needs.


Three Successful B2B Personas

IDG TechTarget Onvia

Tag Line

Now we’re a webcentric information company, and we have ancillary

activities like print publications and events.

IT Media ROI Experts.Previous: Most Targeted IT Media; Reaching IT

Buyers in Specific Markets.

Onvia gives you tools to win: Protect and grow your market share, discover targeted sales opportunities.

Online Rev. Growth / No. of Web Sites

28% in latest Fiscal Yr450 sites

24% 2007, 40% 2008F50 sites

25% 20071 site

Print Rev. Growth / No. of Magazines

-12% in latest Fiscal Yr300 mags

-30% 2008-2011F2 mags

NANA

Registered Users NA 6.7 mln 2007 8,500 subscribers

Unduplicated Reach 80 mln UV/mo. 15 mln UV/mo NA

Audience Trends

SEM is our laser - drives precision traffic. SEO

provides regular, steady traffic to broad range of

pages.

40% growth in search engine visits 4Q07.

“Fired” least profitable customers.


Three Successful B2B PersonasIDG TechTarget Onvia

Content Types

OL Publishing, Events, Print Publishing, Lead Generation. Marketing Services (3,000 cus-tomers). Sister Com-pany IDC provides Market Research.

3 Types: Independent content, vendor

generated content and UGC: Expert Advice from more than 200 authorities

in their fields, Peer Input / Community from

IT professionals.

Leads Digests, email leads alerts, database

access, market intelligence & competitive

intelligence reports.

Lead GenerationMarket FusionIDG Connect

FlexROITargetROI

95% of Revenue

Marketing ServicesGlobal Market Solutions

IDG TechNetwork20+ Ex-Ad Agency

Campaign ManagersMarket Intelligence

No. of Advertisers Est’d 20,000 to 30,000 1,100 0

Key Partnerships

Many U.S. publishers using IDG for global,

including RBI & Hearst, CIO partnered with

LinkedIn.

11 International; GMI and ReturnPath for Panels of 2.2 mln opt-in IT pro’s;

220 co.’s in FlexROI, 39 syndicators including

Forbes.com & Bus Week

400 agencies contribute content; major licensing and

bulk data deals


The Agility Imperative

• Agile Publishing: Rapid development and evolution of content products to meet changing market needs

• Quickly respond to unpredictable market requirements and competitors

• Get products in front of customers quickly• Learn and refine from user experience• Create adaptable content and technology

architectures


Agile Publishing Platform Example

Entity Extraction,Indexing,

Metadata, Tagging

Home > Business Advice > Loans

Content Brief

Typical Article

Ads

Leads

Forms

Ad Server

Leads

Forms

RelatedContent

Content

How-To Videos

AdSenseText ad here links to co. Site. www.acmesales.com

Related Linkswww.xxxxxx.comwww.yyyyyyyyyy.com

http://www.acmesales.com/

http://www.xxxxxx.com/

http://www.yyyyyyyyyy.com/


Agile Publishing Platform Example

Broad Content Library

AutoCategorizatio

nEngine

WebsiteDynamic

PageConstruction

Traffic Sources SEM, SEO, Partners, Un-referred

Revenue Sources Advertising, AdSense, Leads, Forms

Real-Time Optimization

Engine Driven by

Performance Metrics

WebsiteDynamic

PageConstruction

Content Mgmt.

System


What’s Needed: Agile DNA

• Mindset (People)• Forward-thinking, adaptable, innovative

• Processes• Malleable to meet ever-changing needs• Rapid prototyping, iterative development• Fail Faster!

• Technology• Modular, flexible architectures (content and

software)• XML, Web services, RSS, API’s, widgets


What Is Being Measured

• Basic: visits, unique visitors, page views

• Audience: referring sites, exit sites, behavior on site

• Important: relevance, engagement, conversions

• Advertising performance

• Site test results: A/B, multivariate

• Dashboards and custom reports – KPI’s


Sample: Traffic Sources

9%

37%

34%

5%

7%8%

Search engines(paid)Search engines(unpaid)Direct to Web site

Affiliate/partnersitesProduct links

Other

Base = 23Source: Outsell Web Analytics Study, 2006

What percent of traffic do you get from the following sources?


Sample: Third-Party SEO Used by Only 19%Do you pay an outside firm for Search Engine Optimization?


81%

19%


Add New Audiences via API’s

Potential exponential increase in amount and cost of Business Development with API’s

• Case Study: Thumbplay mobile content provider

• With meetings & calls > 40 partnerships in two years

• With new Developer Partner Network API’s in 2007 > signed 40 more partners in 15 days!

Webinars and whitepapers from Mashery at http://www.mashery.com/company/events.html

http://www.mashery.com/company/events.html


Audience Development Hall of Fame

Tricia Syed, TechTarget

Building a Targeted, Receptive and Valuable Audience

Webcast explains how a valuable marketing database is a great way to improve your ROI. Tricia Syed, VP of Audience Development, discusses why using the right web marketing mix is crucial for targeted data capture and customer acquisition. Also, learn our tested principles on building a centralized data warehouse.

View this webcast at http://www.techtarget.com/html/faas_res_webcasts.htm

http://www.techtarget.com/html/faas_res_webcasts.htm


Audience Development Hall of Fame

Jonatham Mendez, RAMP Digital• Audience analytics and multivariate testing pioneer, guru and practitioner

• Founded RAMP to fill the void between advanced marketing technology and agency services.

• Clients include Amazon.com,Citibank, Disney, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears, Skype, T-Mobile

“As the intelligent and real-time web dynamically distributes content

everywhere, understanding and creating interest paths will move to the forefront of marketing strategies. …. Content providing our breadcrumbs and relevance, the thread that we weave as we go from page to page, and experience to experience ”

View “Building Interest Paths That Create Flow” at http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2008/09/building-intere.html

http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2008/09/building-intere.html


Audience Development Hall of Fame John Loughlin, Hearst

• Cross-media, audience-development tool Circules • Tailor subscription offers based on user-specific online browsing

history• 1.6 million net paid subscriptions in 2007, up from 400,000 in 2006• Expects 2 million+ this year • 90% of Web-sourced subscribers have had no prior transaction

history with Hearst and are 8 to 10 years younger• “Millions of new subscribers to our print magazines are being

sourced from our Web sites. It bodes very well for magazines.” John Loughlin Hearst Magazines Executive VP & General Manager

*** CrossMedia ***


Audience Development Hall of Fame Larry Fitzgibbon, Demand Media • 65 million monthly UV’s

Demand Media's Five Tips For Evolving A Vertical Web Site

“With blinding speed and little notice, Rosenblatt's 2-year-old Demand Media Inc. has become one of the largest buyers of articles and video clips for the Web. It expects revenue of nearly $200 million this year and, more surprisingly, a healthy profit.”

http://www.latimes.com/business/la-fi-demand16-2008jul16,0,4992115.story

Understanding Article Economics: Demand Media has developed an algorithm for predicting high value content.

http://www.foliomag.com/2008/understanding-article-economics

http://www.foliomag.com/2008/understanding-article-economics


Audience Development Hall of Fame AllBusiness - Kathy Yates

• 4 million+ monthly visitors

• Winner of multiple “Best of…” awards

• Acquired by D&B December 2007 for 10x revenue

• Kathy Yates, CEO:

Publishers "must be willing to present content that has not been created by their own processes. Some publishers, bound by the idea that their distribution systems should be reserved only for their own proprietary content, won't make this transition. Publishers who reapply their specialized understanding of content to engage the critical needs of on-demand users are truly redefining media."


Audience Development HOF Contender Disruptor Profile: NetShelter

• Branded Network (NSBN) has grown to include 150 tech sites attracting 25 million unique visitors worldwide, 10 million U.S. UV’s. Claims is surpassing IDG, Yahoo Tech and CMP (comScore). Trails only CNET, which fell 17% in 2007 to 65 mln

• NetShelter revenue $10 mln 2007, $20 mln forecast 2008.

• “In a fragmented online media landscape NetShelter Technology Media is the new platform for technology publishing online. We partner with the top independent voices in the technology industry and help them grow their media business. Our goal is to become the global leader in digital marketing services for the technology sector.”

NetShelter Technology Media


NetShelter Audiences Booming

Source: comScore MMX October 2007

UK Unique Visitors Comparison

Developer GroupIS/IT Management Group

Source: comScore MMX October 2007


“Vertical Networks Are Media Companies of the Future” - NetShelter

• “Successful vertical networks have emerged as the only scalable distribution media model online. They are media companies of the future, and the past year has proven exactly that both in terms of traditional media following suit and launching their own vertical ad networks--but more importantly, by the way of strong valuations that investors and buyers are giving to vertical media networks.

• Jumpstart Automotive Media sold for $110 million last year [to Hachette]. Glam.com just recently closed its $85 million raise on a whopping $500 million valuation. Federated Media is reportedly close to raising $50 million on a $200 million valuation. … These are media company-type revenue multiples and NOT rep firm or horizontal ad networks valuations.

-- Peyman Nilforoush, Co-Founder and CEO of NetShelter Technology Media


DNA of Market Leaders - Health TestKey Component Examples

User Control andConnections

• Niched and targeted services and communities• Business networking: problem solving, hiring, purchasing, business

development• User content & control: Digg, del.icio.us

Reach andAudience

• Explosion in partnerships, including competitors• Wide, wide net• Search: vertical, optimization, SEO, referral optimization• API’s for business development

Products and Services

• Obsessive, continual research into user workflows & needs• Tracking data for users’ new business / revenue growth• Centering editorial around agile publishing• Deeply embedded in users’ work tools

Competitiveness • Track many more competitors, partners, M&A targets• Act on falling competitive barriers• Have Early Warning trip-wires on disruptors

ROI Drivers • Provide authors and advertisers with tracking for ROI• 360o marketing services• Act on demographic differences and opportunities


Audience Development Hall of Fame PacMan

“Why limit your business to the small subset of the whole audience, content, attention and engagement of the whole

internet?”

Jerry Zawodney, ex-Yahoo, now Craigslist, “evangelist on the "influencer marketing" team in Yahoo! Search” and early advocate of RSS feeds at Yahoo!

PacMan Audience Development Model

Your current audience

Your potential internet

audience


The New 12th Man (and 13th, 14th, 15th……..)


Networks are Evolving

Consumer Social Networks

Collegiate Social Networks

Sharing

Conversing

Problem Solving

Crowdsourcing

Professional Social Networks

Enterprise Networks

Source: Outsell, Inc.© 2008 Outsell, Inc. Reproduction strictly prohibited.


Types of Professional Networks

User Need Primary Business Model

• Knowledge sharing Ad-Based, Sponsorships

• Crowdsourcing Ad-Based, Transactional

• Tapping Experts Ads, Subs, Transact, Blended

• Professional Networking Blended

See: Social Communities & Expert Networks in B2B, June 6, 2008http://www.outsellinc.com/store/products/734

http://www.outsellinc.com/store/products/734


State and Direction of Social Publishing• It’s all about the utility

• Top 5 STM social applications*:• Address broadest set of workflow needs• Feature-rich collaboration, networking facilities• Underpinned by extensive networks

• Are about engagement and cost of content = expense

• Less about major new revenue

* Nature Network, BioMed Experts, ResearcherID, CiteULike, 2collab

(Skipping over Facebook, MySpace, LinkedIn)


Use of New Social Methods of Delivering Information


Social Publishing Hall of Fame Howard Ratner, Nature Publishing GroupServices in Place in 2006, Two Years Ago!! :

• Popular Searches Today• Connotea & Connotea Today - Highlighting Popular User Tags• Nature Network Boston = Community• Scintilla• Action Potential = Neuroscience Blog• Nature News Blog & Hot Topics - Stories picking up most reader

comments• Nature Protocols - Upload your own Protocols• Dissect Medicine = collaborative medical news site• “It’s no longer just about publishing content, it’s about enabling

users to communicate.”


Social Publishing Hall of Fame Delicious - User & Shared Tags• Revolutionary User Bookmarking

• Social Bookmarking - Organize.Share.Discover

• Folksonomy - 100% user customized

• Community

• Search others’ tags

• See what’s hot measured by tagging volume

• RSS Feeds

• API’s

• Acquired by Yahoo December 2005


Social Publishing Hall of Fame Hoover’s Connect - David Mather


Social Publishing Hall of Fame Innocentive - Dwayne Spradlin

• Matches scientists to relevant R&D challenges and funding: Crowdsourcing

• Commercial and non-profit

• Community with global scope

• Online forum enables companies to reward scientific innovation through financial incentives

• Seekers, 160,000+ Solvers, 250+ Solutions

• Began 2000 in Eli Lilly as in-house innovation incubator


CSI: Content Sales Investigation


Four Forces and a Wedding - Winners Marry These

• Not Enough Time

• Competing with Free

• PacMan Audience Model >> Audience Analytics DNA

• The New 12th Man (and 13th, 14th, 15th……..)

*** CrossMedia ***


http://www.outsellinc.com

Come By and Visit Us

Outsell, Inc.

330 Primrose Road, Suite 510Burlingame, CA 94010

Tel. 650.342.6060 Fax 650.342.7135

7-15 Rosebery AvenueLondon, EC1R 4SP

Tel. +44 (0)20 7837 3345 Fax +44 (0)20 7837 8901


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The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.

Outsell is the only worldwide syndicated research and advisory firm that delivers must-have intelligence and advice to publishers and information providers. We analyze markets, companies, and trends, and provide fact-based recommendations for high-level executives and product development, marketing, and strategy teams. In addition, we work with information managers to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year to guide clients in optimizing their strategies, plans, and performance.


INTENTIONAL BLANK SLIDE


Success & Care in Mobile Audience

From recent 3rd party market research:

• Text links on ads dramatically improved response levels

• Text content must be relevant and welcome to the receiver

• B2C publishers alerting subscribers about renewals

• Exhibition organizers sending out entry passes ahead of events

• B2B information providers slower to recognize the power of the mobile than B2C

Source: Incentivated, cited by UK Data Publishers Association (DPA)


Source: Outsell’s Ad Spending DatabaseBases range from 32 to 38 (those whose spending is expected to decrease and who are redirecting this budget) (Q13c, Q13d, A)© 2008 Outsell, Inc. Reproduction strictly prohibited.

Redirection of Advertising Spending (%) Print Ad Spending to Other Media

31%

9%

16%

18%

9%

6%

5%

3%

31%

17%

19%

5%

5%

8%

12%

3%

0% 5% 10% 15% 20% 25% 30%

Your company's website

Events

Paid search & search engine ads

TV/Radio/Cable/Movies

Direct marketing & other

Newspaper online advertising

Other niche online site

Online video

Print Trade Magazines General Business Print Magazines


Media Types – Share

46%

40%

14%

6%

59%

22%

0

100%

0


IDG TechTarget Onvia

Three Buckets of Metrics External to Your Site

ComScore Nielsen/NetRatings Alexa Compete HitWise Nielsen Buzz Metrics Socialmeter TNS Media Intelligence IMS Web Spyder Biz 360 Cymfony

Internal to Your Site

Omniture WebSideStory Coremetrics WebTrends Google Analytics Creative Good Offermatica Optimost Google Optimizer NetTracker Clickdensity EyeTracking, Inc.

DART iProspect Bruce Clay, Inc. 24/7 Real Media IMPAQT ValueClick ContextWeb Tacoda Systems Click Fraud Network ValidClick Media Ratings Council IAB SEMPO


Market Share & Rank, Usage Across Sites

and Advertisers

Performance, Control, SEO, Profiling,

Usability,Testing

Marketing Management:SEM, Ad Networks, Ad & E-mail Mgmt,

Click Fraud


Balance SEO vs. SEM Spending

64%

36%


What percent of your overall traffic is free vs. paid?

Cost per click for paid search engine traffic

• Mean = $0.52

• Median = $0.22


How You Court New Users Is Critical

• Repeat users?

• Median = 38%

• 62% first experience with your content • Do you ask users to register?

• Yes: 72%

• No: 28%

• What percent of users register?

• Median = 10%


Search Engine Traffic Costs

Response %

Do not pay for search engine traffic 41%

Less than $5,000 30%

Between $5,000 and $10,000 4%

Between $10,000 and $25,000 0%

Between $25,000 and $50,000 7%

Between $50,000 and $100,000 15%

Between $100,000 and $250,000 4%

More than $250,000 0%

Source: Outsell Web Analytics Study, 2006

How much do you pay for paid search engine traffic per month?

$0.6 to $1.2 million per year


Staffing Levels for Metrics & Analytics

Average % of Total Employees

Search engine marketing and optimization – SEM & SEO 1.5%

Develop market analysis / customer analysis 2.0%

Conduct competitive / business / market intelligence 1.9%

Conduct and analyze primary and secondary market research 1.0%

Manage and update Web site 3.4%

Conduct and analyze primary and secondary market research 1.0%

Advertising budgeting, planning, and execution 3.8%

Brand management 1.2%

TOTAL Marketing staff 11.2%


How many FTEs are dedicated to each of the following Marketing roles?

314 chuck richardpresentation

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marketing spending total

parametric search

search failure

search isnot successful31

print onlinetv

print electronicevents25

businessrelatedcontent

ad spending databasebase