303 kohn final version
TRANSCRIPT
Session #303
Round Table Discussion Session
April 5, 2009
WHAT’S HEALTH 2.0 GOT TO DO WITH IT?
© 2009 Deborah Kohn
About Deborah Kohn, Facilitator
Has thirty years of healthcare information management and technology experience.
Since 1990 has given many presentations in many formats regarding healthcare information technologies / systems at annual HIMSS conferences and national educational seminars.
Has undergraduate degrees from The Ohio State University and a graduate degree in health services and hospital administration from the University of California – Los Angeles.
Is an RHIA, CPHIMS, FACHE, FHIMSS
Learning Objectives
1. Define the social media that make up “Health 2.0”
2. Understand the phenomena of the ever-changing and growing array of social media (Health 2.0)
3. Differentiate between the truly useful Health 2.0 media / tools and those that pose challenges for healthcare consumers and providers
4. Determine what Health 2.0 media / tools healthcare organizations currently are deploying for their providers, staff, and patients
Agenda
1. Facilitator introduces / “frames” Round Table Discussion Session1. Quickly defines some of the social media that make up
“Health 2.0”
2. Open discussion to audience1. Who is deploying / has deployed Health 2.0 media /
tools for their providers, staff, and / or patients?2. Describe the Health 2.0 media / tools you are deploying
/ have deployed.3. Describe for which users (providers / staff patients, etc.)
and what purposes (marketing, patient care, etc.).4. Describe the effort involved / user feedback received /
challenges faced (e.g., blocked sites, ROI, etc.).5. Describe the legal / ethical issues you are facing / have
faced (privacy, confidentiality, transparency, etc.)
What Are “Social Media”?
http://en.wikipedia.org/wiki/social media
Online technologies and applications that are used to share information, opinions, expertise, insights, and interests using text, images, audio, video in a participative, communicative environment
Key Characteristics– Participation– Openness– Conversation– Community– Connectedness
Social Media / Health 2.0
The Big Five– Blogs– Social Networks– Content Communities– Wikis– Podcasts
Social Media / Health 2.0
Blogs…and Micro-blogging…– WHAT: online journals– WHY: because people love to “share”– HOW: just register– EXAMPLES:
• http://www.highpointregional.com/blogs/index.asp
– HEALTHCARE USES:• Establish organization / person as expert• Provide information / ask for feedback• Additional tool for participatory internal
communication
Health 2.0
Social Networks…– WHAT: connecting with friends /
contacts to communicate and share content
– WHY: because people want to connect and share
– HOW: just register– EXAMPLES:
• Facebook / MySpace
– HEALTHCARE USES: .…….
Health 2.0
Content Communities…– WHAT: groups of people who come
together online to create a community and share particular content
– EXAMPLES:• Flickr: share digital photos• Del.icio.us / Connotea: share bookmarked
links• YouTube: share videos
– HEALTHCARE USES: ……..
Health 2.0
Wikis…– WHAT: collaborative sites that allow
people to add or edit content– WHY: populist information production
for retrieval– EXAMPLES:
• AskDrWiki
– HEALTHCARE USES: ……..
Health 2.0
Podcasts…– WHAT: audio and video files available by
subscription; can be listened to / viewed online or downloaded to an MP3 player
– WHY: a specific form of content sharing that typically also involves a feedback mechanism
– EXAMPLES:• HealthNex
– HEALTHCARE USES: ……..
Health 2.0
and more…– Really Simple Syndication (RSS)
• Pushes and Receives Syndicated Content
– Second Life (with Avatars)– Skype / VOIP– Mashups– Twitter– ……..
Health 2.0
Who is using Health 2.0?– Individual Hospital CEOs
• http://runningahospital.blogspot.com/index.html– Groups of Health Administrators
• http://hospitalimpact.org/index.php– Patients
• http://www.patientslikeme.com/– Emergency Department Nurses
• http://www.emergiblog.com/– Healthcare Policy People
• http://www.thehealthcareblog.com– Everyone
• http://davidrothman.net/list-of-medical-wikis/
Health 2.0
Legal & Ethical Issues
– Privacy of the patient
– Confidentiality of the information
– Transparency
Health 2.0
Audience Discussion
1. Who is deploying / has deployed Health 2.0 media / tools for their providers, staff, and / or patients?
2. Describe the Health 2.0 media / tools you are deploying / have deployed.
3. Describe for which users (providers / staff patients, etc.) and what purposes (marketing, patient care, etc.).
4. Describe the effort involved / user feedback received / challenges faced (e.g., blocked sites, ROI, etc.).
5. Describe the legal / ethical issues you are facing / have faced (privacy, confidentiality, transparency, etc.).
Additional Questions/Answers
www.daksystemsconsulting.com