30 Minutes to Refine Your WebsitePaul RatcliffeRefined Practice, Online Brand Consultants

What’s it all about?• Simple, free techniques you can use to

check on the performance of your website

• No technical knowledge required, just a desire to make the best of your online presence

Who are we to talk?• Refined Practice, Online Brand

Consultants• Small, international partnership• New company, years of experience

– Web design– Graphic design– Online marketing & SEO– Content & video– Social media

4 questions about your website• Can people find it?• If they find it, will they visit it?• When they visit it, can they use it?• When they use it, do they buy stuff?

Can people find it?• Does Google know what your website is

about?• Google uses a number of signals to

work out what your website offers• The quick tip:

Check your headings!

+

Can people find it?• What does Google think about your

website?• The detailed way to do it:

Install Google Webmaster Tools• The quick tip:

site:www.yoursite.co.uk

What’s wrong?• This can be caused by a lot of different

things…• But the first place to check is the HTML

code• The quick tip:

View Page Source (ctrl + U on Firefox)Look for robots!

If they find it, will they visit it?• The quick tip:

site:www.yoursite.co.uk• (yes, we know that’s the same tip as

last time)

title

meta description

GOOD

BAD

AWFUL

If they visit it, can they use it?• Does the website work across all

common browsers and platforms?• The quick tip:

www.browserstack.com• Free trial, plus paid options

Firefox (with Flash)

iPad

Don’t forget older browsers!

For a company website 5% or more of your visitors are likely to be from Internet Explorer 6 &

7

When they use it, do they buy stuff?• Do you know how many people visit

your site? And how many of those buy?• The quick(ish) tip:

Google Analytics is free, and easy to set up*

* Beware the cookie law!

And that’s all we can fit into 30 minutes!

www.refinedpractice.com

Want more? Why not take advantage of our £250 website audit to help identify

issues with your site