3 ways to #winlocal - local advertising and marketing ......dominating local logistics and reducing...
TRANSCRIPT
Jeff Fagel Chief Marketing Officer, G/O Digital
09.13.13.
3 Ways to #WinLocal What does the future of local look like?
The Future
1. For SMBs, the Dashboard will be hotter than the reaction to Miley Cyrus at the VMAs More than Data – What does it Mean?
Prove it or Churn
Amazon will force local malls to shutter, 10% will close within the next 10 years*
*Source: Wall St. Journal, Green Street Advisors
2.
10% of the roughly 1,000 large malls in the U.S
Amazon will acquire UPS, dominating local logistics and reducing costs
3.
3 Ways to #WinLocal What does the future of local look like?
3 Ways to #WinLocal
1. Study Amazon . . . and transform
2. Right place, right time, right audience wins
3. Shift from what you sell to how you sell it
1. Study Amazon… and transform
The Amazon Ecosystem
128.2 million desktop visitors
80.5 million mobile visitors
The Future of Local Looks Like this…
100,000 items Mobile 24/7 access Same-day delivery
Dominating same day delivery
It’s Not About Winning in Grocery
As fast as you can demand it
Whatever Whenever Wherever
The Future of Local
“We won’t invest in a company unless
they can tell us why they won’t get
steamrolled by Amazon.”
Jeff Jordan,
Partner, Andreessen Horowitz,
former CEO Open Table & President of Paypal
3 Ways to #WinLocal
1. Study Amazon . . . and transform
2. Right place, right time, right audience wins
3. Shift from what you sell to how you sell it
2. Right Place, Right Time, Right Audience Wins
82 U.S. daily newspapers, including USA TODAY
Websites including CareerBuilder.com and USAToday.com reach 52 million unique
users monthly
Fourth largest owner of major TV network affiliates with 21 stations in top 25 markets
Right Place, Right Time, Right Audience Wins
For Regional/National Clients
• Data management • Distribution • Measurement
What We Offer
For SMB/Affiliates
What We Offer • Trusted, simple, one-stop local, digital
marketing solution
From To:
Achieving local@scale: V-Circular Right Place, Right Time, Right Audience Wins
Achieving local@scale: V-Circular Right Place, Right Time, Right Audience Wins
V-Circular: local@scale Right Place, Right Time, Right Audience Wins
Social
Mobile
Local paid search
PC rich media/display
Online weekly tab
Get Thanksgiving Groceries for Less – Weekly Deals at Walmart! localad.walmart.com Savings and rollbacks on turkeys now through Nov 28 at your local Walmart! View This Week’s Ad at your North Avenue Chicago store now!
Weekly print tab
Store-specific promotions
Content to Commerce– Driving local@scale --beyond Gannett properties
Video
We Do This; Drive local@scale you do this
We Already Have This
local deals data base
dynamic distribution
measurable results
at the push of a button
3 Ways to #WinLocal
1. Study Amazon . . . and transform
2. Right place, right time, right audience wins
3. Shift from what you sell to how you sell it
3. Shift From What You Sell to How You Sell It
Jamba Juice's JambaGo Machines
Kogi "America's first viral eatery"
“A roving party, bringing people to neighborhoods allowing for interactions with strangers they might not otherwise talk to.”
Re-Imagine Retail Experiences A car
dealership without sales people
Drive Local Relevancy Through Mobile
3 Ways to #WinLocal
1. Study Amazon . . . and transform
2. Right place, right time, right audience wins
3. Shift from what you sell to how you sell it
G/O Digital is the only partner that can transform content into commerce empowering local@scale through personalized experiences.
Whatever Whenever Wherever
The Future of Local
As fast as you can demand it
Appendix
then now
Life is more cluttered than ever: Consumers have limitless choices and ways to connect
Marketers need simple solutions to connect with
consumers locally in a relevant, personal way
LOCAL@SCALE