3 SURE-FIRE WAYS TO INCREASE AWARENESS WITH SOCIAL MEDIA

Duncan Alney, Firebelly Marketing CEO

A LITTLE ABOUT ME

Ad Management

Competitive Analysis

Influencer Outreach

Audits

Content Development

Social Listening

Community Management

Contests + Promotions

Strategy Consulting

PAIN POINTS

PAIN POINTSDo you have problems with awareness levels?

PAIN POINTSDo you have problems raising dollars?

PAIN POINTSDo you have problems finding volunteers?

THE FUTURE

THE FUTUREWhat if you could increase awareness + engagement?

THE FUTUREWhat if you could have a consistently increasing

fundraising group?

THE FUTUREWhat if you could find + maintain volunteers all the time?

3 SURE-FIRE FIXES

1. Channel Management

2. Social Ads

3. Influencers

BACK TO BASICS

AUDIT YOUR CURRENT ASSETS

ANALYZE THE COMPETITION

CONTENT PLAN

INTERACTION PLAN

TOOLS

PROCESS + PROTOCOL

PEOPLE

SUCCESS METRICS

BUY-IN FROM THE TOP?

3 SURE-FIRE FIXES

1. Channel Management

2. Social Ads

3. Influencers

CHANNEL MANAGEMENT

#1

ARE YOU ON THE RIGHT SOCIAL MEDIA CHANNEL?

FACEBOOK

LINKEDIN

TWITTER

PINTEREST

YOUTUBE

BLOG

CHANNEL MANAGEMENT BEST PRACTICES

BE CONSISTENT

TELL STORIES

BE HELPFUL (A RESOURCE)

RECOGNIZE PEOPLE

USE CALLS-TO-ACTION

SOCIAL ADS

#2

PREFERRED PLATFORMS

AD GOALS

1. Community growth

2. Brand visibility

3. Content engagement

4. Web traffic

COMMUNITY GROWTH

COMMUNITY GROWTH METRICS

1. Audience size

2. Growth rate

3. Cost per follow

BRAND VISIBILITY

BRAND VISIBILITY METRICS

1. Impressions

2. Reach

3. Page views

4. Cost per impression

CONTENT ENGAGEMENT

CONTENT ENGAGEMENT METRICS

1. Likes

2. Comments

3. Shares

4. Retweets

5. Favorites

6. Cost per engagement

WEB TRAFFIC

WEB TRAFFIC METRICS

1. Clicks to website

2. Cost per click

3. Conversions

4. Conversion rate (%)

CONSIDER TARGETING

1. Friends of followers

2. Lookalike audiences

3. Custom audiences

INFLUENCERS

#3

INFLUENCERS

1. Identify them

2. Activate them

3. Reward/incentivize them

IDENTIFY INFLUENCERS

IDENTIFY INFLUENCERS: TOOLS

ACTIVATE INFLUENCERS

REWARD INFLUENCERS

QUESTIONS?