3 social media tips for venues

1
3 Social Media Tips for Venues By Mandy Volpe, Unique Venues Marketing Manager Having social media sites for your venue is half the battle. Choosing what to post is the other half. To get started, use Facebook, Twitter, and Instagram as these are the sites where you will find people talking about the conferences they are attending as well as searching for unique spaces using location based hashtags and interests. These three sites will help you focus your social media efforts while also getting the most exposure across the internet to your target demographic. Here are a few ideas for incorporating better content onto your pages so that you can create buzz with attendees, meeting planners, and clients. These tips will help you be seen by your target audience and ultimately drive traffic from social sites to your website. 1. Post Real Life Photos. • Consider posting photos in real time rather than stock photos. Put people in the photos or show event set-ups. • Show how you have transformed a non-traditional venue into something that will leave guests saying “Wow!” Create an expectation for guests through the story telling photos you post online. 2. Respond to comments. • Engage with the followers and when they like your posts or make a comment, respond. Make sure they know that you are listening and making it a two way conversation. • The more you can engage, the stronger the relationships you will build with your followers. 3. Entertain people. • People want to be entertained on Facebook, Informed on Twitter, and Inspired on Instagram. • Post unique content or at least change the descriptions when you post on these various sites. • Have a call to action at the end of the post. Make it a link to an offer, to your webpage, or ask a question that encourages your followers to comment on the post itself. • Be a curator of content. Repost or retweet interesting articles. Allow your pages to post four “soft advertisements” to every one venue promotion. This will keep your page from feeling like it is promotional all the time. This will also increase the entertainment factor for your followers. Unique Venues has been the go-to source for non-conventional meeting and event venues, and the planners looking for them, for the past 27 years. With a network of 50,000+ professional and part-time planners, Unique Venues’ members enjoy unparalleled exposure in UniqueVenues.com, Unique Venues Magazine, social media channels and industry events. Planners also have access to Unique Venues’ free RFP lead service matching any meeting, family reunion, reception, party, conference, or gathering of any kind with a unique site. uniquevenues.com | 814-254-1310 | 1001 Menoher Blvd., Johnstown, PA 15905

Upload: unique-venues

Post on 14-Jun-2015

115 views

Category:

Social Media


3 download

DESCRIPTION

Create buzz with attendees, meeting planners, and clients with these social media tips!

TRANSCRIPT

Page 1: 3 Social Media Tips for Venues

3 Social Media Tips for VenuesBy Mandy Volpe, Unique Venues Marketing Manager

Having social media sites for your venue is half the battle. Choosing what to post is the other half. To get started, use Facebook, Twitter, and Instagram as these are the sites where you will find people talking about the conferences they are attending as well as searching for unique spaces using location based hashtags and interests. These three sites will help you focus your social media efforts while also getting the most exposure across the internet to your target demographic.

Here are a few ideas for incorporating better content onto your pages so that you can create buzz with attendees, meeting planners, and clients. These tips will help you be seen by your target audience and ultimately drive traffic from social sites to your website.

1. Post Real Life Photos.• Consider posting photos in real time rather than stock photos. Put people in the photos or show event set-ups. • Show how you have transformed a non-traditional venue into something that will leave guests saying “Wow!” Create an expectation for guests through the story telling photos you post online.

2. Respond to comments. • Engage with the followers and when they like your posts or make a comment, respond. Make sure they know that you are listening and making it a two way conversation. • The more you can engage, the stronger the relationships you will build with your followers.

3. Entertain people.• People want to be entertained on Facebook, Informed on Twitter, and Inspired on Instagram. • Post unique content or at least change the descriptions when you post on these various sites. • Have a call to action at the end of the post. Make it a link to an offer, to your webpage, or ask a question that encourages your followers to comment on the post itself.• Be a curator of content. Repost or retweet interesting articles. Allow your pages to post four “soft advertisements” to every one venue promotion. This will keep your page from feeling like it is promotional all the time. This will also increase the entertainment factor for your followers.

Unique Venues has been the go-to source for non-conventional meeting and event venues, and the planners looking for them, for the past 27 years. With a network of 50,000+ professional and part-time planners, Unique Venues’ members enjoy unparalleled exposure in UniqueVenues.com, Unique Venues Magazine, social media channels and industry events. Planners also have access to Unique Venues’ free RFP lead service matching any meeting, family reunion, reception, party, conference, or gathering of any kind with a unique site.

uniquevenues.com | 814-254-1310 | 1001 Menoher Blvd., Johnstown, PA 15905