3 Scoop CPA Thank you for purchasing my course, 3 Scoop CPA.

The concept of this course is breaking down the 3 ways I

do Bing and CPA. It’s like ice cream. You can have 1

scoop, 2 scoops, or all 3. It depends on your preference.

Each method by itself is capable of achieving your goals

and scaling up high. However, eventually mastering all 3

will allow you to have complete control and the ability to

really dominate any niche. There is more than 1 way to be

successful with Bing ads as long as you follow a proven

efficient system. This simple concept gives you a lot of

flexibility and allows you to focus on what you prefer to

focus on.

What You Need • Bing Ads Account

• Landing page builder (optional) – Make sure you

email me your Wordpress login information so I can

install instabuilder for you with my developer’s

license if you haven’t already. It is at least $77 if you

buy it on your own.

• Autoresponder (optional) – I recommend Aweber

• CPA or affiliate offers to promote

• Tracking platform – Clickmagick, Voluum, Funnel

Flux, or CPVLab are all good options.

Scoop 1 – Direct Linking This is the simplest and fastest way possible to get

campaigns up. With direct linking campaigns, you simply

run ads straight to the CPA offer without a landing page. So

literally all you need is a Bing ads account and an offer to

promote.

Advantages

• Quick – You can get a campaign up and running

within 5 minutes

• Cheap – With less variables to test, you can use a

smaller budget before you adjust and optimize

Disadvantages

• Less Control – You do not control anything on the

offer page so you cannot improve anything on it

either. This is why offer selection is extremely

important if you are direct linking as you need a

proven offer that converts.

• No Email Leads – You do not have the opportunity to

collect emails and market to your audience long term.

How To Scale

To scale with direct linking is simple. You optimize

your campaign by cutting losing keywords. You can

increase bids and budgets on winning keywords. You can

launch more campaigns quickly and see which offers

convert. With direct linking, it is all about simply

discovering winning offers that convert. Once you do this,

you can scale up by adding additional scoops or you can

strictly focus on this scoop by launching as many

campaigns as you can.

Scoop 2 - Landing Pages If you want to boost and maximize the profitability of

any campaign, you need to use a landing page. A landing

page is simply a page between your ad and your offer. So

your ad will lead to your landing page and from your

landing page you will lead your visitors to your offer. This

gives you complete control over your campaign and allows

you to adjust and optimize the message to your audience.

Advantages

• Control – You control everything your audience sees

after the ad

• Increased Conversions – Because of your ability to

presell and warm your audience up, you can

significantly increase conversions and ultimately

profits

• More scalability – You increase your profitability

significantly when you properly use landing pages.

Disadvantages

• Time – A good landing page can be created in

minutes. However, testing and optimizing countless

factors on your landing page can be much more time

consuming.

How To Scale

With landing pages you can scale in a variety of ways

in addition to the ways you can scale up with scoop 1. You

can create more landing pages to test, use different angles,

change the headline, call to action button, informational

content, colors, etc. My main advice when it comes to

landing pages is to be as congruent with the offer page as

possible.

If you want to start out with some proven landing pages, I

have included some of my best inside of the done for you

package here:

http://iamtjm.com/bnwuertavd/

Scoop 3 – Email For some reason, this is what people seem to dread the

most. They think it’s boring, tedious, and difficult to do.

That is simply not true, at least not for me and for people

who like maximizing the amount of money you can make.

Email is a massive part of my business because of how

effective and profitable it is.

I believe that everyone should be implementing emails

into their campaigns, and that it is a huge waste if you do

not. I highly recommend setting up at least a 3 email

sequence. The first email should come right after someone

signs up to your list. The 2nd email should come 24 hours

later, and the last email should come 24 hours after that.

This is a general guideline, and you can adjust/tweak

this depending on the offer and/or niche. However, when

just starting out, this is what I do.

This is free traffic that you are driving on demand.

Now, you have multiple options when it comes to setting

up this sequence. Remember, that these are people you are

communicating with, not mindless zombies you can

constantly promote to and expect conversions (although

many can be).

For niches that typically have smaller payouts and easier to

convert (email/zip submits), you can set up a simple

sequence that you do not need to dig too deep for.

Advantages

• Bigger Profits – Both short and long term profits can

be significantly increased

Disadvantages

• Time – It can take a little more time to put together an

email sequence for your campaign, but it is well worth

it.

How To Scale

The possibilities with email are endless. You can build

an intimate relationship with your list and enjoy higher

commissions and more conversions both short and long

term.

For some proven and highly profitable email swipes you

can use in any niche, you can grab them inside of the done

for you package as well. This will literally save you hours

of work and months of testing as these are optimized

through literally hundreds of campaigns:

http://iamtjm.com/bnwuertavd/

Overview Here are the basic steps to any campaign you run:

1. Find an email submit offer to promote

2. Keyword research

3. Landing page creation (optional)

4. Create email follow up sequence (optional)

5. Set up tracking

6. Run ad on Bing

Find An Offer

Depending on what CPA network(s) you are in, this is

a fairly easy step. I will use Max Bounty as an example.

When you first sign into your account, go to “Search

Campaigns”

Then narrow your search down to email submit offers with

the dropdown menu here

You will find many offers here that simply require an email

submit for you to get paid. However, you will not find all

email submit offers here. I have had good success finding

offers here, but my go-to offers are actually found under

“Surveys”

The payouts are higher and a majority pay

commissions on a simple email submit or at most a first

page submit.

Now sort the offers by EPC and go down the list of offers

until you find one you want to promote. The EPC is a good

indicator of a good offer. However, keep in mind that that

is the network-wide EPC.

That means it can convert lower or higher for you.

Some really good affiliates could be inflating the EPC and

some really bad affiliates could just as easily be dragging

the EPC down.

Here are the main things I look for in an offer page:

• Email submit form is above the fold. This means

you do not have to scroll down to find it

• The headline is big and clear, and also details the

major benefit of the offer

• There is clear call to action that tells the visitor

what to do next.

Here is an example of an offer page that has all of that

As you can see, the headline is loud and clear, the email

submit form is above the fold, and it is clear what the

visitor needs to do to continue.

Keyword Research Many people think you need expensive keyword and

spy tools to do keyword research. However, let me tell you

that no matter what, you will need to test keywords on your

own to see what really works. I have used some tools in the

past that gave me so called indicators of good and bad

keywords. After testing, I found many good keywords that

were supposedly bad and many bad keywords that were

supposedly good.

In my opinion, you can use these tools to get good

ideas, but you need to test on your own. I prefer to keep

things simple, and I simply use the Google Keyword

Planner for keyword research. There is also a keyword tool

built into Bing Ads that you can use. So all you need to do

is go to Google Keyword Planner by searching for it on

Google. You will need to sign into your Google account,

which you can make for free.

Once in the Google Keyword Planner, simply search

for keywords under this section

Click on “Get Ideas” and the next page will give you

hundreds of keywords you can target. That’s it! You can

then target these keywords in your Bing ads.

Setting Up Tracking Once you find an offer you want to promote, the next

step is setting up a tracking link for your offer. Do not be

intimidated by this step. Because there are so many

different tracking platforms and CPA networks out there,

there can be a lot of varying factors when it comes to

setting up your link. Here is an in depth guide at setting up

tracking with Funnel Flux: http://timothymweb.com/cpabe-

d/

And here is an in-depth video for using CPVLab:

https://www.youtube.com/watch?time_continue=149&v=E

ZCuaICzKZ4

For beginners, I would recommend using

Clickmagick. You can get a 14 day free trial here:

http://timothymweb.com/clickmagick/

It is the simplest and most beginner friendly tracking

platform that gives you all you need to get started. There

are also tons of tutorials inside the members area that can

help you out with setting up tracking including guides on

specific networks and ad platforms.

Setting Up Your Bing Ad This is the fun part, and you can do this in just

minutes. First step is obviously going to your Bing Ads

dashboard. Click on Create Campaign.

Choose “Visits to my website” as the goal

Fill out the following page as follows

You can budget lower or higher. I like to start at $10 per

day, but you can go as low as $5 with email submit offers.

For location, keep in mind that CPA offers often have

restrictions to where you can promote so choose only those

locations or you will waste money.

On this page, simply put the URL of your landing page or

offer, name the ad group whatever you want, and enter the

keywords you researched earlier.

On the next page you will create your ad copy. This part is

easy as well. You can simply swipe or use inspiration from

what people are already running on Bing. So if you are

running a survey offer, just go to Bing.com and type in

“make money with surveys” and look at how other

marketers are advertising.

Use the same type of wording and angles, but please switch

it up a bit so that you stand out. The point here is to get a

general idea of what people are attracted to in the niche. As

you can see, people want to know how much you can make

with surveys and they want to know if it is legitimate so

you want your ad copy to reflect that.

On the next page, you will set your bids. I recommend to

start that you set your bids to $0.30. This will give you a

good amount of traffic and impressions to start with. You

can lower the bid once you are optimized.

That is it! Once you click save, your ad should be

submitted, and it should start running shortly.

Analysis And Optimization After your first ad has been running for around 24-48 hours.

This is how we will measure it. The first number to look at is impressions. These are how many times your ads were displayed. The next number to look at is your total clicks, followed by your CTR (click through rate).

The click through rate is what percent of people clicked divided by the total number of times the ad was displayed.

We can monitor our campaigns to see how they are performing.

If you have spent as much as a commission payout, for example an offer you’re promoting in one of your machines pays out $35 and you’ve spent $30-$35 with no

sale, it’s time to pause the campaign.

You can either try again with new keywords, or work on new offers.

If you’ve tried an offer with over 3 different keyword sets and it isn’t converting, it’s probably time to move on to another offer.

If you have very low clicks, it means you need to check that your ads are highly relevant to your keywords. Change up ads before pausing a campaign to see if you can improve the click through rate.

Other than that, if you’re tracking, you can see which keywords are bringing you the sale in funnel flux.

From the main page, go to StatisticsDrill Down Reports

Next, select the following fields, in this order:

Choose the campaign that you want to check and select “Kw” for the URL tracking field.

A list of keywords will popup. Green is for positive ROI

keywords and red is for 39

negative. You can also check out other results like these.

So you can modify your campaigns based on these variables.

How to succeed with this method

We have done everything in our power to ensure the highest chance of profitability with our campaigns.

One thing to remember is that unfortunately, it’s impossible to be profitable with every single campaign.

So, there is a certain way you need to approach this. Aim to put up a certain amount of commission machines at a time.

For example, if you want to be aggressive, aim for 20 commission machines per week.

A certain percentage of these will be profitable. It can be 2 of them , or it can be 15 of them.

Over time, you will be able to accumulate many that are profitable. This is where strength in numbers come in.

Know that the power of this method is the ability to get super cheap clicks that won’t break your budget, and help you achieve massive ROI.

Since you can do this with any campaign in any niche, you have the ability to 40

have potentially 100 or more profitable campaigns going in just a few weeks from now.

Even if each one is only making you $20-$30 per day in profit, that’s another $2000-$3000

The more you stay diligent, the more super profitable campaigns you will find- in some cases 10,000% ROI.

Long story short, keep going. Eventually you can have 500 machines running- then you’re a five figure per month affiliate marketer.

All you need is a plan and diligence. This is what you’ll get with this method. Just remember to test, test, and test. Kill the losers and scale the winners.

Some variables work against you, but remember, this is a hell of a lot easier and quicker than 10 years in the corporate world to work up to 6 figures a year.

Stay diligent and you will crush it.