And best practices for creating one!

Three Reasons Why your business needs

a mobile-Friendly website…

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AgendaI. What is a mobile-friendly website?

II. Why your business needs a mobile-friendly website

III. Best practices for creating your mobile-friendly website

IV. Key takeaways

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ACT ONE: WHAT IS A MOBILE-FRIENDLY WEBSITE?

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Can you spot the difference?

•Clear, easy-to-

use

•Just what you

need, nothing

more

•Everything has

a purpose

•Difficult to read

•Confusing…too much going on

•Not sure what to do next

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More than just mobile phones

Tablets

Smart phones

readers

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Don’t be fooled…it’s not an app

• Apps are…– Software applications– Usually specific to the mobile device Operating

system– Downloaded to the device

• Mobile websites are…– Optimized for display on mobile devices– Intended to be accessed across all mobile devices– Nothing to download

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ACT TWO: WHY YOU NEED ONE!

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Mobile is growing fast!

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And in local it’s on track to dominate!

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Mobile searchers take action!

9 out of 10 mobile searches lead to action…over half leading to a

purchase!www.losangeleswebstrategies.com

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And buyers are getting picky…

Source = google

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Stand out from the crowd…

Source = Web.com

Only 26% of local businesses have a mobile-friendly website!

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And reap the benefits!

Source = Web.com

84% of local businesses with a mobile-friendly website see an increase in new business.

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Let’s recap• Having a mobile-friendly website

means…– Stand out from the crowd– Better user experience– Professional presence– More traffic– More sales

Why wouldn’t you have one?!

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ACT THREE: CREATING YOUR MOBILE SITE

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1. Use a responsive design

•One version of

your site to

maintain

•Make changes

in one place

•Automatically

adapts to the

device being

used

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2. Keep it simple

•Remember they

are on a small

device…and on the

move!

•Make the most

common request

front-and-center!

•Limit the content

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3. Design for fat fingers

•Single columns

•Big buttons

•Plenty of space

•Drop-down menus

instead of forms to

fill in

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4. Measure and test•Determine what

most of your

visitors are using

•Design to make

that experience

optimal

•Test on the most

common devices

frequently

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ACT FOUR: KEY TAKEAWAYS

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It’s time to go mobile!• Your visitors expect mobile, don’t

let them down!• Stand out as a leader in your space• Make it easy for your visitors to

take action• Keep it simple!

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WE’RE HERE TO HELP – GET IN TOUCH!

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We’d love to help.

• Just get in touch!

www.losangeleswebstrategies.com

(213) 607-9100