3. nakitech seo and web traffic

SEO and Web Traffic

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Presenter: Nguyen Anh Duc – CEO Nakitech Corp

Cell Phone: 0935982718

Email: [email protected]

1

• Search Engine Optimization - A great way to increasewebsite traffic. Search engine optimization provides a wayto optimize the traffic on the website by improving thewebsite ranking on search engines and helps a businesswebsite to appear on the first page of a search engine.

• This Module will give you an insight about how searchengines work and develop SEO strategies.

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SEO Course Modules

• How Search Engines Works?

• Introduction to SEO

• Factors to get higher ranking in search results

• SEO Process

• SEO Tools

• SEO ROI

• Search Engine Penalties

• SEO Best Practices

• Increasing Website Traffic


How Search Engines Works?

• What is a search engine?

• Classification of search engine

• Terminology Required

• Working of search engine

• Search Engine Indexing

• Local Search and SEO

• Local Ranking Factors

• How Search engine rank pages

• Page Rank

• Crawl Rate


Introduction to SEO

• What is SEO

• Why Search Engine Optimization

• Evolution of SEO

• Google universal search and SEO

• SEO keywords

• On-page/On-site Optimization

• Off-page/Off-site Optimization


• Factors to get higher ranking in search results

• Meta Description

• Sitemap

• URL slug

• Header Tag

• Title Tag

• Keyword

• Internal Links

• Content

• Image ALT and Title Tags

• Keyword Density


• Domain Authority

• Sandbox Effect

• Search Engine Submissions

• Directory Submissions

• Article Writing and submissions

• Press Release writing and submissions

• Blog Posting and comment writing

• Classifieds posting

• Forum Posting

• Business Listing

• Social Bookmarking

• Social Networking

• RSS Feeds


SEO Process

• Define Objectives and Goals

• Research and Analyze

• Tuning the page

• Incorporating SEO in website Design Process

• Generating SEO friendly URLs using URL rewriting

• Develop site structure, Navigation and Sitemap

• Submit to Directories

• Build Links

• Reporting, analysis and maintenance


SEO Tools

• SEO Suite

• Web CEO SEO Suite

• Google Analytics

• Google Keyword Planner

• Google AdSense

• SEMRush


SEO ROI

• Measuring SEO ROI

• ROI

• Lead And Sales

• Cost per lead/sale

• Average Customer lifetime value

• Conversion rate

• Conversion rate per keyword

• Organic traffic

• Rankings

• Conversion Source

• Incoming links

• Page Rank

• Pages indexed

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Search Engine Penalties

• Types of Google SEO Penalties

• Wrong/Bad Bad SEO Practices

• Over-optimization

• Removal of www.

• Duplicate content

• Paid links

• Content farms

• Cloaking

• Page Hijacking

• Referrer log spamming

• Sybil attack

• URL redirection

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SEO Best Practices

• Great user experience

• Lead generation vs Website

• SEO myths

• Common SEO mistakes

• Do’s And Don’ts

• SEO Future


Increasing Website Traffic

( Secret will be disclosed during course)


THANK YOU !

Nam Kinh Technology Corporation (Nakitech Corp)

• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street,6 Ward, 3 District, Ho Chi Minh City.

• Hotline: 0935 982 718 – 0907 053 773

• Email: [email protected]. Website: http://www.nakitech.net


3. nakitech seo and web traffic

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