3 Email Optimization Tips For Increased Opens andClick-throughs

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“The money is in the email” is what the big name gurus say time and time again and it’s actually probablyone of the few things that I actually agree with them on. The success that I have had thus far in internetmarketing can be greatly attributed to a strong email marketing game plan.

Although your email list is your biggest asset online it is one of the most neglected areas for most internetmarketers because of lack of return they see from building one. Instead, many people would much ratherrely on online marketing tools and software they really don’t need

In the video below I provide 3 email marketingtips that can literally help you today inincreasing the open rate and click-throughrate in the emails you are sending out to yourloyal subscribers. These aren’t intrusive emailoptimization tips at all but merely strategiesthat entice people to engage with yourcontent.

3 Email Optimization Tips ForResults Today!

1. Use Your Subscribers Name in Headline and Body of Emails – Believe it or not there are somany people who are actively building their email list on a daily basis but are only collecting emailsand not the names of their subscribers. By collecting the names of subscribers you can make yourmessages more directed towards them. Could you image someone talking to you and neveraddressing you by your name? Pretty impersonal isn’t it? Don’t make this mistake

2. Use Multiple Calls To Action (CTAs) In Email Body – There are many types of CTAs in generalbut the ones that I am talking about are hyperlinking words to the video, blog, podcast, etc. that youintend to send people to. Now this doesn’t mean for you to overdue it and hyperlink every othersentence. You really should do it on action oriented words or phrases. Don’t forget hyperlinkingto images of a video or something else. A rule of thumb I use is to hyperlink no more than once perparagraph.

3. Use Bulleted or Numbered Points In Email Body – Doing this simply makes the information inyour email easily digestible, similarly writing a blog post and using basic SEO practices to helpreaders find the solutions they are looking for. Consider this…when people do not click through youremails its not because they dislike you or anything of that sort it is because they have to make adecision on whether or not it will be worth their time clicking through your email because the emaildidn’t clearly spell out what was in store for them. So use bullet/number points to get to the point.