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Why is social media important for retail success?

The following brands did social right.

#1

#1To celebrate it’s 30th anniversary, Kenneth

Cole created a dynamic social hub with a

group of #30yrsbold hashtags to represent

the brand’s cultural and social boldness.

They aggregated social

content from Twitter,

Instagram, and Vine and

used it drive engagement

and encourage fans to

participate and share their

own brand experiences.

They sweetened the pot

with a hashtag sweepstakes

where fans could win a

$500 gift card as well as a

customized prize like a

street-style photoshoot or a

night out in NYC with a

special gallery tour.

#2

#2Nine West displayed curated social content

from influencers to drive purchases in their

flagship store in NYC.

Nine West is a leader in affordable, chic fashion

offering must-have trends for the season. Their

flagship store, located at the historic Lexington

Avenue, NY, lures in hundreds of visitors everyday.

Nine West saw this particular store as the perfect

place to inspire their customers with real-time fan

posts and brand posts, inspiring them with outfit

ideas along with official promotional posts as part

of their retail display.

#3

#3Rebecca Minkoff let her fans participate in

her runway show by displaying an

aggregated feed of her New York Fashion

Week hashtag as her runway’s backdrop.

In addition to livestreaming her fashion show at

Fashion Week last spring, designer Rebecca

Minkoff also display a live wall of tweets and social

content (powered by Postano Events) before her

runway show – allowing people in the audience to

connect with the online audience and vice versa.

Learn how to creatively use social on your next campaign at postano.com

Celebrate Fan Participation