3 Challenges Economic Developers Face with Online

Leads

Many economic developers are slow to adopt new technologies…

•Over 50% of economic developers only implement new technologies if they understand the benefits*

*Source: Community Systems’ Technology Survey 2016

Many economic developers are slow to adopt new technologies…

•Only 1/3 of economic developers believe they are effectively leveraging technology to impact their organizations*

*Source: Atlas Advertising Survey 2015

So…what are the 3 main challenges economic developers face when it comes to online lead generation?

Challenge #1: Volume

With tools like lead identification technology, EDOs can generate 10% – 15% more online leads…

• Not having enough staff members to effectively follow up with leads is an issue many EDOs face.

• Not following up quickly, 100% of the time, or providing accurate answers to prospect questions can also affect new deals.

Challenge #2: New Ways of Business

New technologies and digital tools bring new ways of conducting business, including reaching out to prospects…

• Business developers now have tools at their disposal to proactively follow up with leads that have not yet contacted them.

• Lead identification tools can help economic developers identify and follow up with anonymous website visitors.

Challenge #3: Fear

Digital tools and emerging technologies can be overwhelming to learn and implement…

• By understanding the benefits of new technologies, economic developers can overcome this fear.

• By cross training staff, your team can help eachother learn, use, and become comfortable with new technologies that can benefit your EDO.

Learn More…

• Read more on this topic here.

• Do You Know Who is Using Your Economic Development Website?

• Websites as Lead Generation Tools

• Community Systems LeadIQ