2x2 value engine map: instantly revolutionize product pitching, business strategy, and innovation...
TRANSCRIPT
4-Box(2x2)VALUEENGINEMAP:4Posi'oningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem
q Future(ToDo) q Present(Doing) q Past(Done)WHEN:Environment(Local/Global)
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BLUEOCEAN(VALUEINNOVATION)
Strategy/BusinessModel
REDOCEAN(COMMODITIZATION)
Strategy/BusinessModel
LUXURYSPOT(DIFFERENTIATION)
Strategy/BusinessModel
DISRUPTIVEINNOVATION(LOWCOST&GOODENOUGH)
Strategy/BusinessModel
BigUrgentMarketPain(BUMP):….......................................................................................................................................JobToBeDone(Market/Goal):….........................................................................................................................................
LOWPAIN:Cost
(Waste;Complexity;
Delay)
HIGHPAIN:Cost
(Waste;Complexity;
Delay)
HIGHDELIGHT:DifferenCaCon(Quality;Performance;Benefit)
LOWDELIGHT:DifferenCaCon(Quality;Performance;Benefit)
1 10
1
10
IdealValueProposi7on
(IVP)