2nd Vlerick Innovation Day - Vlerick Innovation Day ... Cadbury-Schweppes (Global), Debeers ... Inspiring case examples from the Fronteer practice
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2nd Vlerick Innovation DayOpen Business Models- Business Model Innovation and Technology-Based Open Business Models- Business Transformation through Corporate Venturing
11 October 2011, Event Lounge Brusselswww.vlerick.com/innovation-day
Track 1 Track 2
IntroductionProf Dr Philippe Haspeslagh - Dean, Vlerick Leuven Gent Management School
Tilt your locus of innovationNo longer is innovation confined to the R&D lab or to the New Product Development function. Innovation requires a much broader definition, and must fulfil a much more strategic role. Are you up for the challenge?Prof Dr Niraj Dawar - Ivey Business School
Prof Dr Niraj Dawar - Ivey Business School
Professor Dawars research is in the areas of brand, innovation and marketing strategy. His publications in these areas have appeared in
the Harvard Business Review, Journal of Marketing Research, Journal of Marketing, M.I.T. Sloan Management Review, and many other
academic and managerial outlets.
He has worked on three continents, and is currently the Barford Professor of Marketing at the Ivey Business School, Canada and Visiting
Professor at Vlerick. Previously, he was on the INSEAD faculty, and was a visitor there in 2005 and again in 2010. Professor Dawar has
worked extensively with the senior management and management teams of companies including Algorithmics, Asahi Glass, BMW (AG),
Cadbury-Schweppes (Global), Debeers (South Africa), HSBC (Asia), Microsoft (C.E.E.), S. C. Johnson (Europe), KPMG (Asia), J. Walter
Thompson (International), and the McCain group (Worldwide). He has served as programme director for Microsoft, McCain, and HSBC
senior management programmes.
Distinguishing between open innovation and open business models as a driver for successful growth strategiesPresentation of a simple framework to categorize different strategies that or based on open innovation, open business models or a combination of both. Prof Dr Wim Vanhaverbeke - Vlerick Leuven Gent Management School
Business creation through corporate venturingStrategies and practices presentation of corporate venturing as organizational approach to create new businesses.Prof Dr Bart Leten - Vlerick Leuven Gent Management School
Corporate venturing as open innovation strategy for KLMPresentation on how corporate venturing is helping KLM to innovate its business (and the aviation industry). Next to the organizational set-up, some venture cases will be highlighted. Ignaas Caryn - Director Innovation & Venturing Air France KLM
Exploring strategic options for the future through corporate venturing Use of Corporate Venturing as a vehicle to explore and develop new products, services and business models in the changing healthcare environment.Tom Aelbrecht - Director Venture & Incubation Center at Janssen Pharmaceutica
Evolutionary design of technology-based open business modelsFocussing on evolutionary business model design providing a description of our open business modelling typology for technology-based ventures.Prof Dr Walter Van Dyck - Vlerick Leuven Gent Management School
Programme Concept of the Vlerick Innovation Day The goal of this one-day conference is to gather the innovation management community from the Benelux and around Europe to discuss state-of-the-art theories
and best practices on a central theme in innovation management. This year, the focus is on Open Business Models.
Through the keynote presentation by Prof Dr Niraj Dawar from Ivey Business School, participants will be able to grasp the changed definition of Innovation, and its
strategic role in designing open business models. After the keynote session, participants will be able to customise their Innovation Day experience, by choosing from
8 presentations, distributed over 2 parallel tracks alternating academic and practitioner insights.
The Innovation Day also provides excellent networking opportunities for all attendees.
Open Business ModelsDuring this conference you will learn the strategic rationale of innovative open business models and how to create and implement them for competitive success.
Creating open business models we distinguish between technology-based and organisational approaches. Organisational challenges in established companies and
corporate venturing-based methods implementing open business models are discussed by academic speakers and leading practitioners.
Target GroupThe Vlerick Innovation Day is targeted to a general business audience looking for insights, methods and frameworks that will enable Open Business Modelling in
their respective organisations.
Launching new business models from established organisationsPresentation of a framework to understand the optimal organisational approach to leverage the resource advantages incumbents have.Prof Dr Marion Debruyne - Vlerick Leuven Gent Management School
11.30 AM - 12.10 PM
Parallel Session I
Coffee break11.00 AM - 11.25 AM
Applying co-creation and open business models fuels new brand growthInspiring case examples from the Fronteer practice - and beyond - will show that new and disruptive approaches to innovation delivers results, immediately.Martijn Pater Partner, Fronteer Strategies
The journey from excessive complexity to necessary complexityOpen innovation to prioritize speed and flexibility in the supply chain to deliver growth, Presentation of a case using E2E capabilities & knowledge.Yves Croix - Works Director Unilever Lipton Tea
12.15 pm - 12.55 pm
Parallel Session II
Networking lunch1.00 PM - 2.25 PM
2.30 PM - 3.10 PM
Parallel Session III
3.15 PM - 3.55 PM
Parallel Session IV
Coffee break4.00 PM - 4.25 PM
4.30 PM - 5.10 PM Creating and launching new open business modelsConference summary presentation putting into perspective open business models, organisational approaches and challenges to create and launch them for sustainable strategic advantage.Prof Dr Walter Van Dyck - Vlerick Leuven Gent Management SchoolProf Dr Marion Debruyne - Vlerick Leuven Gent Management School
Networking reception5.15 PM - 6.15 PM
9.30 AM 9.55 AM
10.00 AM - 10.10 AM
10.15 AM - 10.55 AM
Registration You can register online via: www.vlerick.com/innovation-dayUpon receipt of your registration,
you will receive a confirmation and an invoice.
Cancellation policyYou can consult our cancellation policy at:
DateThe second Innovation Day takes place on 11 October 2011,
from 9.30 AM until 6.15 PM
LocationEvent Lounge, Generaal Wahislaan 16, 1030 Brussels
LanguageAll sessions will be held in English.
Fee 645 (excl 21% VAT)
Early Bird!The first 25 registrations will receive the book The Balancing Act of Innovation
Further informationPlease contact:
The Conference CoordinatorMr Stijn De Zutter
tel + 32 9 210 98 88