A New Beginning

History

People behind JetBlue Airways

JetBlue Airways

Rapid Growth

2000 2001 2002 2003 2004 2005 2006 2007 2008 20090

10

20

30

40

50

60

Number of cities served by JetBlue flights at the end of the year

Lower fares and frequent flights Lower cost in the market Return to profitability program

Quick Money

Year Revenue Net Income (loss)In million $

2000 105 (21)

2001 320 39

2002 635 55

2003 998 104

2004 1266 47

2005 1701 (20)

2006 2363 (1)

2007 2842 18

2008 3388 (76)

Bringing humanity back to air travel Absence of flight cancellation decision Non-union environment Good working conditions

Company Culture and Values

Restriction on time limit of pilots by FAA Complexity involved in scheduled

modification Events leading to IROPs

Irregular Operations (IROPs)

Issuing the Bill of Rights

Non Cancellation- the root of all problems

Inviting changes post Valentine’s Day Massacre

Valentine’s Day Massacre (14.02.07)

Catalyst in executing better strategies in handling IROPs

Urgency in bringing modifications

August ’08 Thunderstorm

Priority cancellation of flights

Involvement of the entire workplace of JetBlue

Co-ordination among various departments

Birth of IROPs integrity

Meetings to shame findings and attachment to fears

Working as teams Limited communication flow of team

members Removing inefficiency by identifying the

reasons

Process mapping, working trends then offsite meetings

1st offsite meeting- execution of the assigned issues

2nd offsite meeting- reviewing the progress and overcoming further challenges

3rd offsite meeting- ultimate plan for dealing with IROP

IROP integrity in action

Moulding/Improving the communication system

-Division of work-Crew logistic-Cal volume-Crew services, process technology

Counseling of processing desk

Formation of matrix

Role of MOD during IROPs

Less pandemonium as well as reduced loss

Results

Effective handling of IROPs yearn to improve continuously

Exposure of the participants to different parts of the organization

Employee participation in decision making

Legacy of IROP integrity at JetBlue Airways

Accomplishment of objective handling IROPs

Identification of hidden talent improvement in the working environment

At last