2bstory(company profile)eng
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2bstory = Brand + Blog + Story2B STORY
2BSTORY is a growing enterprise with your brand power. Our major service area is viral marketing based on online marketing tools such as SNS and blog. We will play a crucial role in forming positive public opinion about your brand.
What is the distinct characteristics of Korea?2B STORY
Yahoo to withdraw from Korea
Yahoo Korea said Friday that it will shut down its business in Korea and halt its local Internet portal service in De-cember. It will be the company’s first Asian shutdown.
The decision came because the Korean unit of the U.S.-headquartered company has been struggling to stay afloat due to heated competition from local rivals NHN and Daum. In a statement, Yahoo said the company has faced several challenges in the past couple of years and decided to pull out of the Korean business to put more resources on the global business and become more powerful and suc-cessful.“Yahoo is seriously tasked with bringing a drastic change to a much smaller and profitable company amid faster-moving rivals such as Google and Facebook. Yahoo will focus on other Asian markets but not in South Korea,’’ said Park Hae-dong, the head of public relations office at Yahoo Korea, by telephone.With the money saved from the closure of its Korean office, Yahoo decided to set up a joint venture with Yahoo Japan and Kakao Talk Japan for mobile businesses in the neighboring country. Park stressed the decision was made by its headquarters based in Sunnyvale, California, the United States and added that some hundreds of its officials in Korea will follow the company-led new job searching programs with proper compensation.Yahoo started its Korean business in 1997. “I can say the shutdown decision was a part of Yahoo’s global restructuring efforts. Yahoo is facing several chal-lenges in the past couple of years,’’ said Park.Industry officials said the decision was no surprise because Yahoo failed to create revenue, here, due to competi-tion from local portal giant NHN, the operator of Naver, and Daum.Until the early 2000s, Yahoo Korea was the leader in the local portal market on the back of Yahoo’s then stronger global brand. But as of the end of September this year, Yahoo’s share in Korea was less than 5 percent. “That’s why Yahoo Korea has been closing its money-losing services such as map- and web cartoon-related ones. There were no business updates over the past few months,’’ said a Yahoo official, asking not to be identified.The departure of Yahoo Korea comes a year after another local portal Paran exited from the market due to falling profits. NHN’s Naver controls 70 percent of the local portal market, followed by Daum and Nate. SK Communications, which is the operator of the Nate portal, has recently announced a voluntary job retirement program as part of a company-wide restructuring initiative.“Local portal companies are in trouble. Without a faster transition toward next business models, even leading portal companies won’t survive in the future,’’ said an official from Daum. [email protected]
Examples of Korean distinctive characteristics2B STORY
• Yahoo withdraw their Korean business in 15 years.
• It costs 94,000,000 dollars for Yahoo to withdraw from Korea.
• The only country where Google can’t win the first place.
• In Korea, native internet enterprises have strong power.
• The highest high-speed internet penetration rate in the world. • The highest WiBro penetration rate in the world. • The highest smartphone penetration rate in the world.
•Many foreign companies fail marketing and installation in Ko-rea.
•Plenty of SNS users live in Korea
2B Story has the best grasp of Korean distinctiveness2B STORY
•To do business in Korea, you need a partner which has good grasp of Korean business conditions and situations of foreign companies.
• 2bstory’s CEO had worked for HP KOREA for 12 years, and vice-CEO worked for 10 years in a Japanese company.
• The company having the best understanding of “Naver”, and SEO usable can succeed in Korean on-line marketing.
•2bstory understands distinctiveness of Korean SNS well.
•2bstory takes part in Korean public procurement service’s bid-ding.
•We are the best partner you can trust .
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www.2bstory.com
Full-time 15, Part-time 3People with research, design, content pro-duction skills
CEO Design
Planning Administration
Viral
Blog MarketingViral Marketing
Ma-jor
BusinessMobile App Making
Customer Com-munity
Event Planning /Agencies
Corporate Image Administration
Home-page
2Bstory co., LtdCompany Personnel
1-604 Ace Techno Tower, Mullae-dong 3-ga, Yeongdeungpo-go,
Seoul, Korea
T. 070-8676-7370 F. 02-3439-2533
Address
Supplier Introduction & Manpower Status2B STORY
7
Major Business Domain2B STORY
Homepage Making
Brand Market-ing
Experience-sheaf Mar-
keting
Mobile App Making
2B STORY
• Blog Marketing• Viral Marketing• Cafe Marketing• Video Marketing• SNS Marketing
• Power Bloggers • General Consumer
• College students• Offline Events agency
• Homepage Making• Shoppingmall Making• Events page Making
• Mobile Homepage• Facebook APP
• Android• IOS
Service Portfolio 2B STORY
Twitter Operating agency
Facebook Operating agency
Opencast Marketing
Intellectual Market-ing
Multimedia Market-ing (WebToon/Pho-
toToon)
Newspaper/ Maga-zine Advertising
Making
Homepage Making
SEO(Search Engine Op-
timization)
Site Domain Rising Marketing
Cafe Marketing
Me2day Marketing
LinkedIn Operating agency
ShoppingMall Mak-ing
Meta Blog Market-ing
UCC Making Corporate Online Crisis Management
Local Information Marketing
Relation Search/Au-toComplete Market-
ing
Radio Advertising Making (KOBACO Enrollment Sup-
plier)
Mobile APP Making Facebook APP Mak-
ing
Brand Blog Making/Operating
agency
ShoppingMall / Open Market Con-
sulting
Social Enterprises Consulting
Small Business Con-sulting
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SIMMONS BED
MIFAFF(Ministry for Food, Agriculture, Foresty and
Fisheries)
WONANDWON CO.,Ltd( 박가부대 )
Jungchul English
HanmiParsons (List-ing company)
SANGSIN EDP (List-ing company)
Dr.4U Plastic surgery
INNOBIZ(Innovation Associa-
tion)
Gwangju Jongro EDU
SBS Academy
Baeoom Cyber School of Continu-
ing Education
HAAN Domestic sci-ence
NHIC(National Health Insurance Corporation)
LG U +
Fair Trade Commis-sion
SEDA(Small Enterprise Development Agency)
KOSAD(Korea Sports Association for the Dis-
abled)
Marketing main vicarious execution customer case2B STORY
TaeChang Paros
CJ Conglomerates
WONJIN Beauty Medical Group
Cheonggugyeonghui Oriental medicine
clinic
Topclass academy
SBS DramaSMBA(Small and Medium Business Administration)
Reference of Mobile page & Mobile app2B STORY
Reference of Cartoon & Webtoon2B STORY
Storing in long-term memory – Infographic
• Official agency of Senior establishment at Small and Medium Business Administration public relations
• Official agency of One-person created enterprise business center Rehoboth corp. public relations
• Promote event celebrating 50000th download for business village Small and medium business administration
• Ministry of food, agriculture, forestry, and fisheries Rice museum “Rice diet official reviewer”
• Starbucks Korea ‘2011 summer new menu reviewers’ • CJ Food-vill ‘VIPS’ new menu official reviewers • Review Daishin securities’ Meet the Mr. Balance 4th Nawa area coexistence
balance • Review Cheil industries’ smartphone case, IZALL • Recruit LG U + twitter for Korean “Waggle” official supporters • Official book reviewer “We go to heaven to work” written by Kim Jong-hoon, chairman of Hanmi global
• Manage Kyoungbuk Sungju Sinsunan experience farm famtour reviewers• Manage Kangwon DMZ famtour reviewers• Prof Kam Dong-gyu, Europe travel expert ‘Europe culture visit experience youth’ public
relations
• ‘Social leadership’ book reviewer • Review Incheon Sinpo international Market Famtour
Reference of consumer review2B STORY
Reference of Homepage & Internet shopping mall2B STORY
Reference of Facebook app
name address Mobile and app
Diptyque April http://www.facebook.com/diptyquekorea/app_248828705213294
Diptyque June http://www.facebook.com/diptyquekorea/app_423298431037605
Daegu metropolitan police agency http://www.facebook.com/daegupol/app_426851640659338
Cj http://www.facebook.com/Petitzel/app_193539200765293
National tax service http://www.facebook.com/ntsKorea/app_425841134095817 Defense Acquisition Program Administration http://www.facebook.com/dapa.Korea/app_235247323247805
Jackdaniel http://www.facebook.com/pages/JackDaniels-korea/278165345597211?sk=app_115540871903619
N\KB card http://www.facebook.com/PowerKBcard/app_409272729094158
Human mind research http://www.facebook.com/cosmosapps/app_138060752996250 http://apps.facebook.com/psytestingNational Health insurance corporation http://www.facebook.com/nhicsns/app_309126295847840
National Health insurance corporation http://www.facebook.com/nhicsns/app_385144161543803
National Health insurance corporation http://www.facebook.com/nhicsns/app_149088461892202
Yes card http://www.facebook.com/kebcard/app_403936832981933
CJ http://www.facebook.com/condition.hgs/app_336734026396086 National Health insurance corporation http://www.facebook.com/nhicsns/app_191550514305386
National Health insurance corporation http://www.facebook.com/nhicsns/app_252865704824395
Woori card http://www.facebook.com/wooricard/app_397456650319088
Cosmos app http://www.facebook.com/cosmosapps/app_150422558427329 http://apps.facebook.com/todo_vacation
Human mind research http://www.facebook.com/cosmosapps/app_247871558657757 http://apps.facebook.com/solo_psytesting
Keb http://www.facebook.com/koexbank.page/app_383105911746261 http://apps.facebook.com/kebcash
Smile talent bank http://www.facebook.com/woorichon/app_170357489755945
Reference of Facebook app
ReportingMonitoring
Monitor netizens’ opinion on company and brand
Manage crisis through early detection of negative issue
Monitor comparative analysis with rivals
Monitor existing product(service) satisfaction/improvement/complaint
Measure effect of event /promotion
Analyze response on newly released brand /product
Survey of enterprise, party, and people
Analyze netizens’ opinion on issue
Social Voice can be used not only to collect information on companies, brand, products, people, and issue but also to help various business activities
Analysis of Social Voice, the monitoring SW can be utilized to various area.
* It is possible to collect fresh voices from customers with reasonable cost.
Analyze response and opinion on new product(service)
Big data & SNS Monitoring Service
Big data & SNS Monitoring Service
Able to monitor data from news, twitter, blog, and facebook in real time
Marketing & service application process2B STORY
1.Inquiry Inquire to manager contact with adver-tiser
2.Proposal Advertiser’s service choice
Overhead operations (design, open ad me-
dia etc.)
3.Execution Proceed with mar-keting
Work on each me-dia
4.Report Monthly report
• blog/community/SNS
• consumer review &
power blogger
• contents high rank ex-
posure
070-8676-7137
• contract manager
• marketing & news man-
ager
• design manager
070-8676-7373
• e-mail : [email protected]
• Tel : 1688-3607
• e-mail : [email protected]
• Tel : 1688-3295
Market-ing
Design
Support group2B STORY
Choi, Joon-young
Shin, Su-jeong
Invest in your brand powerWe strive to be your best partner
- 2Bstoty corp-