25 ways to distinguish yourself - presentation by raj setty

Presented by: Rajesh Se1y

President, Foresight Plus, LLC

Being Different!

Saturday, November 10, 12

2

BEING Different!


2005

Manifesto: 25 Ways to Distinguish Yourself

Ranked #5 at ChangeThis.com

75,000+ Downloads and Growing!


4Saturday, November 10, 12

4

Beep Beep. No Deal. Beep Beep.


Being part of commodity crowd generally erodes your value.



YOU


Distinguishing yourself may give you a premium.


Distinguishing yourself may give you a premium.

YOU


Hundreds of Brands.Hundreds of Stories.


Need cars for a short duration? Rent.


Cars where and when you need them?


Why rent from a company?


You want a driver too?


Why not tap into the community?


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The Common Factor?


13

The Common Factor?

worldviewStart with a different


Has anything (really) changed?



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1. (Really) Decide to be different


The Stress and the Straddle


If it could be done, someone else would

have done it.

Don’t be foolish!

Hmm... really?It just doesn’t look right.

It’s plain crazy...

I know there is something wrong here. I just can’t

pinpoint it.


If it could be done, someone else would

have done it.

Don’t be foolish!

Hmm... really?It just doesn’t look right.

It’s plain crazy...

I know there is something wrong here. I just can’t

pinpoint it.

Oversupply of doubt.


2. Don’t forget to create meaning


LOWESTPRICE

GUARANTEE


You may like to add features. But..


Photo courtesy: Batang_Igat on FlickrSaturday, November 10, 12

Photo courtesy: Rudy Malmquist on Flickr


Sep 2011: 5M members and growing


Nokia: Selling 250M phones in record time?


Nokia: Selling 250M phones in record time?‣ Community Features

• Multiple Contact Lists

• Set Time Limits per Call





‣ Features Just Right for the Segment

• Screen Prompts in 70 languages

• Built-in Flashlight

• Alarm

• Radio








• Alarm

• Radio

‣ Priced Right (Rs.2000)








• Alarm

• Radio

‣ Priced Right (Rs.2000)

Keyword: Empathy


3. Tell a good story


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Some help fromGeorge Clooney


30

Or, some help fromZhang Ziyi


31

Or, fromLeonardo DiCaprio


31

Or, fromLeonardo DiCaprio

Please Note the Fallback Story!!!


32

Question for you:Have you ever worn a

real watch?


33

You never actually own a Patek Phillippe. You merely look after it for the next generation.


Courtesy: Changing Hands BookstoreSaturday, November 10, 12

Stephen King Collection

Courtesy: Changing Hands BookstoreSaturday, November 10, 12

Accomplishments ALWAYS tell a great story


CHANGI.World’s most awarded airport


4. Live up to the story


Selling shoes online?


Perception


Perception

Story


Perception

Story

People


Perception

Story

People

Structure


Perception

Story

People

Structure

Vision and Values


Perception

Story

People

Structure

Vision and Values

Leadership


The Big Question: Does the difference move the needle?


The Litmus Test

Your Elevator Pitch


Sorry, what were you saying?

The Litmus Test

Your Elevator Pitch



Interesting...

The Litmus Test

Your Elevator Pitch



Interesting...

Tell me more...

The Litmus Test

Your Elevator Pitch



Interesting...

Tell me more...

Now, how do you do that?

The Litmus Test

Your Elevator Pitch



Interesting...

Tell me more...


Cool. Is nobody else doing that already?

The Litmus Test

Your Elevator Pitch



Interesting...

Tell me more...


Cool. Is nobody else doing that already?

The Litmus Test

Your Elevator Pitch

Effe

ctive

ness


The Evergreen Insight


“When deciding among opportunities, choose the most difficult path”

Buddhist Quote

The Evergreen Insight


Thank you

www.rajeshse0y.com/blog


http://www.rajeshsetty.com/blog

http://www.rajeshsetty.com/blog

25 ways to distinguish yourself - presentation by raj setty

Business

record time

entry barrier

attention average cost

commodity crowd

beep beep

entry average costbarrier

segmentscreen prompts

photo courtesy