25 Inspiring Quotes FROM EXPERTS SHAPING THE FUTURE OF MARKETING.  

It’s hard to feel inspired when you’re bogged down by

the everyday grind of marketing.

In any given day, you’re crafting emails, sending tweets, A/B testing, drafting blog posts,

optimizing workflows, planning events, creating visual content …

among 1,000 other things.

With all you have going on, it’s hard to stay inspired to create marketing people love.

To help bring some inspiration back to your marketing, here are 25 quotes from three experts who are shaping the future of marketing.

Nate Silver Founder, FiveThirtyEight.com

INTRODUCING

“The signal is the truth. The noise is what distracts

us from the truth.”

“Distinguishing the signal from the noise requires both scientific knowledge and

self-knowledge.”

“Success makes you less intimidated

by things.”

“We're not that much smarter than we used to be, even

though we have much more information -- and that means the real skill now is learning how to pick out the useful

information from all this noise.”

“We're living in a world where Google beats Gallup.”

“Good innovators typically think very big and they think very small. New ideas are sometimes found in the most granular details of a problem where few others bother to look. And they are sometimes found when you are doing

your most abstract and philosophical thinking, considering why the world is the way that it is and whether there might

be an alternative to the dominant paradigm. Rarely can they be found in the temperate latitudes between these

two spaces, where we spend 99% of our lives.”

“We must become more comfortable with

probability and uncertainty.”

“There's always the risk that there are unknown unknowns.”

INTRODUCING Seth Godin

Best-Selling Author

“You can’t fool all the people, not even most of the time.

People, once unfooled, talk about the experience.”

“What people want is the extra, the emotional bonus they get when

they buy something they love.”

“You market when you hire and when you fire. You market when you call tech support, and you market every time

you send a memo.”

“You can game social media in the short run,

but not for long.”

“Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found

them, more able to get where they’d like to go. Every time we waste that opportunity, every page or

sentence that doesn’t do enough to advance the cause, is waste.”

“Well, if you don’t have time to do it right, what makes

you think you’ll have time to do it over?”

“Good marketers tell a story.”

“The media wants overnight successes (so they have someone to tear down). Ignore them.

Ignore the early adopter critics who never have enough to play with. Ignore your investors who

want proven tactics and predictable instant results. Listen instead to your real customers, to your vision, and make something for the long haul.

Because that's how long it's going to take, guys.”

“Anticipated, personal, and relevant advertising

always does better than unsolicited junk.”

“Products that are remarkable

get talked about.”

“Making promises and keeping them is a great way to build a brand.”

“True fans are hard to find and precious. Just a few can change everything.

What they demand, though, is generosity and bravery.”

Scott Harrison Founder, charity: water

INTRODUCING

“Time, energy, and talent can be more important

than budget.”

“Many charities go out and just ask people for money.

We ask people for their voice.”

“I wanted to reinvent charity. I thought it had become

stigmatized. The word means ’love,’ and I truly believe that giving time, talent, money is

wholly redemptive.”

“Making people feel guilty is one of the most useless

things you can do.”

“Inspiration is difficult to measure, but the results driven by that

inspiration are powerful.”

ATTEND .Want to get more inspiration from these experts?

Boston, MA | August 19-22, 2013

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