21st century learning social media
TRANSCRIPT
21st Century Learning Redux Technology apps to engage studentsSocial media
Laura Nicholas, IBM Global Business Services Social Media & Communications Strategist
October 26, 2011
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Objective
Offer ideas how you can use social media to share your work locate and connect with other professionals learn and stay informed
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Agenda
Background Best practices LinkedIn Getting started
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Use of social media by ATE Centers
More than 90% use their website for information dissemination
But, only half use social media ICT Study team recommends 3-tiered approach
Primary: Organizational website or blog Secondary: YouTube, Flickr, etc. that can deliver supportive
content. Broadcast: Facebook and Twitter which can aggregate
audiences and are engagement friendly.
Source: “Consuming Research: A Case Study on Research Dissemination Innovations and Best Practices”, Information and Communication Technology Center, Nov. 2010, http://ictstudy.wordpress.com/
Background
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Website (or blog) is the hub
Share mediaYouTube
Slideshare
Broadcast Twitter
CommunityLinkedIn
Website
Background
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Do more than disseminate information
Create community around your work You will learn from other like-minded
professionals You will get broader ‘play’ for the work you are
doing Social media enables this
Background
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Best practices
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Main website aggregates social properties. Social properties point
back to the website.
Best practice
IBM Research
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Best practice
Main website aggregates social properties. Social properties point
back to the website.
ICT Center
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A focus on LinkedIn
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Why ? It’s easy It’s free You can use it to create a community around your
work
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Good for you and your students Your Profile is a good way to communicate expertise and create
buzz around your work.
Make Connections to stay in touch with colleagues, locate and connect to influential people.
Status updates enable you to communicate to your network and share ideas.
Groups offer the opportunity to create a community increasing influence and ability to learn beyond ‘borders’.
LinkedIn helps students… • Connect with faculty and potential employers• Locate opportunities for internships and full time positions• Research and prep for interviews • Manage what potential employers learn about them
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Take action
Encourage your staff to set up profiles They can become advocates for your work and help connect with critical audiences
Create a Group for your organization You can engage with your audience and host conversations. There are over 75,000 nonprofit Groups on LinkedIn.
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Getting started
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Take time to define a strategy and objectives
Begin with LinkedIn Post updates regularly to your status bar
point to your website, thought leadership, events, news, milestones
Participate in group discussions Add your input to threads that interest you
… expand from there
Getting started
Post comments to articles/blogs you read online
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Start small and build from there
Set up a Slide Share account and share presentations Set up a YouTube channel and share videos Seek opportunities to write a guest blog post Set up a LinkedIn Group for your organization Use Twitter to microblog Start a Facebook fan page Launch a traditional blog
Minimal effort
More effort
Getting started
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To get the most out of your social media activities Establish the role of a community manager and
decide how to staff it Make sure links to your social accounts are
visible on your website Make sure social properties link back to your
website Strive for consistency – use the same
summary paragraph, logo, etc.
Getting started
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Social media rules of engagement
You are personally responsible for what you publish on-line. Remember it will be searchable and in the public domain.
Make sure your profile and what you publish is consistent with how you wish to present yourself.
Respect your audience. Don't engage in any conduct that would not be acceptable in the workplace.
Add value. Provide worthwhile information and perspective.
Don't provide confidential, proprietary or sensitive business information or speak about clients, partners or suppliers without their approval.
Respect copyright, fair use and financial disclosure laws.
Getting started
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Summary
Recognition & ReachPublicize professional expertise and share knowledge in a large, open forum.
Relationships & ResourcesConnect with and learn from other professionals you may never meet in person.
Social media is not just a communication channel