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Tip 1: Create an effective brand name.

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Tip 2: Maintain relationships with journalists.

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Tip 3: Know what’s newsworthy to publish.

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Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.

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Tip 5: Broadcast announcements of products, services, appearances, and events about your

industry.

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Tip 6: Build your brand through blogging.

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Tip 7: Harness power of social media platforms.

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Tip 8: Encourage users to “Google” your brand name to find you rather than typing in

your domain directly.

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Tip 9: Identify the media outlets (online and offline) you wish to be highlighted in.

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Tip 10: Start reaching out to the publishers, editors and reporters of the outlets you have

identified.

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Tip 11: Get involved in your community.

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Tip 12: Speaking engagements - Speaking at events where customers are likely to attend helps position you as a leader or innovator in

your field.

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Tip 13: Use social media and website traffic to measure your online PR.

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Tip 14: Don't fight your competitors in public.

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Tip 15: Stay honest and consistent with your messages. Consumers can easily spot double

standard statements.

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Tip 16: Building good relationships with members of the community where you do

business helps build customer loyalty.

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Tip 17: Properly designed brochures and catalogues give customers confidence in you and what you sell, and help drive customers

to your website.

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Tip 18: Provide a value-added customer service.

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Tip 19: Product publicity—Sponsoring efforts to publicize specific products.

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Tip 20: Be a Thought Leader by sharing helpful industry data.

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Tip 21: PR consultants offer services, information and advice that can help you

position your business.