20180375 effective store layout merchandise mgmt

8/8/2019 20180375 Effective Store Layout Merchandise Mgmt

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EFFECTIVE STORE LAYOUT &MERCHANDISE MANAGEMENT

GROUP MEMBERSASHOK KUMAR PANDA(07)DIBYATEJA SENAPATI(16)

KAMAL KIRAN BEHERA(21)


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OUTLINE Store Atmosphere Management Definition & Importance of S.L & V.M

Big Bazaar Store Layout & Visual Merchandising

at Big Bazaar

Other elements of Internal StoreAtmosphere


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ExternalInternal Store Front Entrance Display Window Adjoining Stores Parking Accessibility

Store Layout Visual

Merchandising Flooring Lighting Color Sound Temperature


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Definition Store Layout

- A plan or manner according to whichproducts or merchandise are arrangedin a retail outlet.

Visual Merchandising The artistic display of merchandise or

art of persuasion throughpresentation, which puts themerchandise in focus.


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Why V.M & S.L areImportant?

Ensure optimum utilization of retailspace

Enhances image of the store &attracts new customer

Creates definite USP Facilitates easy movement in the

store Influences service quality experience Informs & Educate Customers

Evokes Customer emotions


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Big Bazaar Retail initiative by Mr. Kishore Biyani

which is under Future Group

Caters around 2 mn customers

every week Over 1 mn loyalty card members

More than 1,60,000 products are

sold Big Bazaar stores cover nearly 4 mn

sq.feet of space

Has 120 centers across India


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Big Bazar @ Cuttack

Located in theheart of the city

Housed in NetajiSubashChandra BoseArcade

Has also a FoodBazar nearBadambadi


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Store Layout & VisualMerchandising

atBig Bazaar

Cuttack


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Layout Big Bazaar follows the

pattern of Grid Layout It is efficient in terms

of space use

Helps shoppers see agreat number of items easily

Is simple & predictableto navigate

Efficient to maintain Has different Entry & Exit

points Have spacious gap

between aisles i.earound 5 ft.


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Composition

3 floors @ Big Bazaar, Ctc Ground Floor

Mens Apparel, Specialty Items, Footwear, FMCG

First Floor , , , , W o m e n s A p p arel K id s Item s Toy s O rn am e n ts

U te n sils

Second Floor , , ,Furniture Luggage Electronic Appliances Stationery

Items


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Ground Floor


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Mens Apparel High Variety (Western & Indian) Brand

DJ & C Levis Others

Jeans (Stacked) T-shirts (Hanged) Stand Hangers Aisles (Shirts) Stockpile (Socks & Underwears)


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Specialty Items Mobile Phones

Nokia, Sony Ericson, Samsung, Spice Watch

Timex, Titan, Sonata Spectacles

Himalaya, Fastrack, DJ & C Footwear

Own Brand(DJ & C), Lotto


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FMCG

Necessary Items of all leadingbrands e.g- P & G, HUL

Groceries (Branded & Local) Cold Beverages (Freezer)

All items displayed in aisles insufficient quantity

Similar products displayed sideby side Complete Basket of Goods Customer convenience considered


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First Floor


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Womens & Kids Apparels

All types of Dress material of latestfashion

Sarees & Inners Sanitary Napkins Kids Wears Baby Care Product

Glamourized background to attract kids Use of stand hangers & dummies for

display of sarees, dresses etc.


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Toys Bicycles/Baby Trolleys Ornaments

Necklace Rings Ear studs

Utensil Glass Fibre

Steel Fragile Items were kept at upper racks

of aisles, so that children cannot reach it.


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Second Floor

S d Fl C i d f


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Second Floor Consisted of Luggage

Aristocrat, VIP, American Tourister,Samsonite Electronic Appliances

Washing Machine, Refrigerators,Televisions, Fans,Music Systems, Ovens, Iron etc .

Brands Whirlpool, Philips, LG, Samsung,

Videocon Koryo, Sanyo, Fujitech


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Cont. Stationery Items

Books, CDs, CD case, Globes & Maps,Pen, Pencils, Sketches

Interior Decorators Wall hangings, Paintings, Wind

chimes, Masks

Furniture Dining Tables, Computer Tables, Beds,

Dressing tables


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Design of the environment

Visual communication Name,logo,identity Institutional identity Departmental & category signage Point of sale signage Lifestyle graphics

Lighting Highlight merchandise Capture a mood(soothing and attractive) Makes difference in fashion departments


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Cont.

Color(can influence behavior) Cool colors( relaxing, peaceful ,calm,

pleasant causing products)

Sound Soothing music-valuable marketing tool

Customized to customer demographics Tool for crowd control-volume & tempo


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Elements Lighting (All White CFL) Ceiling (White) Flooring (Granite) Temperature (Central A/C) Color (Warm) Music (Slow-Fast) Signage (Appropriate) Advertisements & Promotion Banners


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Thank You !!!!

20180375 effective store layout merchandise mgmt

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