2018 edition super lawyers promotional...

SUPER LAWYERS PROMOTIONAL KIT

2018 EDITION

2 SUPERLAWYERS.COM FOR MORE INFORMATION 1-877-787-5290

CONTENTS

3 Overview

5 Data Verification

PROMOTIONAL TOOLS

7 Super Lawyers Badges

9 Social Media Post Templates

10 Blog Post Templates

11 Email Templates

12 Press Release Templates

13 Top Lists and Anniversary Language

ADDITIONAL RESOURCES

15 How to Talk about Super Lawyers

16 Super Lawyers Logo Guidelines

17 The Power of Print 18 SuperLawyers.com Directory

19 Super Lawyers Recognition Items and Gifts

Karl NuminenNuminen, DeForge & Mathieu, PCMarquette, MI

Being listed in Super Lawyers has been a great benefit because I receive calls from attorneys who found me on the Super Lawyers list who may not otherwise have known about my areas of practice. And when I consider referring a client to an attorney, being listed in Super Lawyers is the only criteria I need.

http://www.superlawyers.com


SUPER LAWYERS OVERVIEWMAXIMIZING YOUR SELECTION

WHAT IS SUPER LAWYERS?A RESEARCH-DRIVEN, PEER-INFLUENCED RATING SERVICE of outstanding lawyers who have attained a high degree of peer recognition and professional achievement.

Our mission is to provide VISIBILITY to attorneys who exhibit excellence in the practice of law.

PRINT AND ONLINE VISIBILITYSuper Lawyers offers a variety of tools to reach busy attorneys and affluent consumers, at no charge to selected attorneys. Attorneys are required to verify their data to be listed in print. All selected attorneys receive a free basic online profile in the SuperLawyers.com directory.

PRINT ADVERTISING

ATTORNEYS ARE SELECTED FROM

70+ PRACTICE AREAS AND ALL FIRM SIZES, ASSURING A CREDIBLE AND RELEVANT ANNUAL LIST.

OUR PATENTED SELECTION PROCESS

U.S. PAT. NO. 8,412,564

Expand your visibility and benefit from third-party validation with an integrated business development plan from Super Lawyers.

CONTENT MARKETING

SUPER LAWYERS MAGAZINE

34 ISSUES REACHING 1.12M ATTORNEYS

50+ CITY & REGIONAL MAGAZINESREACHING 17.3M CONSUMERS

SPECIAL SECTIONS IN CONSUMER PUBLICATIONS

13AND GROWING, REACHING 5.6M CONSUMERS

SUPER LAWYERS SPECIAL EDITIONS

7M PAGE VIEWS GENERATED ANNUALLY; 3X MORE TRAFFIC GENERATED FOR LAWYERS WITH PAID PROFILES

SUPERLAWYERS.COM

ONLINE ADVERTISING

RECOGNITION & GIFTS



IN THIS KIT, YOU’LL FIND TEMPLATES FOR:

• Postings on social media networks (Facebook, Twitter, LinkedIn, Google+ and Instagram)

• Blog posts

• Email newsletters

• Press releases

We invite you to use these complimentary examples to promote the honor of being selected to a Super Lawyers list.

YOU’VE MADE YOUR NAME. NOW MAKE IT KNOWN.Congratulations. Whether an attorney or several attorneys from your firm have been named to a Super Lawyers list, the accomplishment deserves to be celebrated and shared with current and prospective clients.

Download helpful text documents wherever you see this icon!

SUGGESTED RECIPIENTS

Once you are ready to promote the honor, consider who you would like to target. Potential recipients include (but are not limited to):

• Clients

• Colleagues

• Prospects

• Law schools

• Local publications

• Professional organizations

• Local bar associations

• Social audience

• Tradeshows/events

• Speaking engagements



COMPLETE YOUR DATA VERIFICATIONEach selected attorney (or their firm manager) must verify his or her current contact and professional information upon notification of selection. Data Verification ensures the accuracy of a selected attorney’s listing, as published in the appropriate Super Lawyers Magazine, city or regional magazines, and online at SuperLawyers.com.

WHAT IS DATA VERIFICATION?Important: In order to be listed in the print magazine, we require that you verify your practice area and contact information.

• The Data Verification process ensures a selected attorney’s listing is accurate and up-to-date so referring attorneys and potential clients can easily reach you

• There is no charge to be listed in Super Lawyers Magazine

ATTORNEY DATA VERIFICATION PROCESS

FIRM MANAGER DATA VERIFICATION PROCESS

Sign in to SuperLawyers.com

Click “Verify Info” orange button

Click “Edit Information” in your Profile Manager

Complete & verify the information

Complete the Good Standing Attestation

Click “Save”

Sign in to SuperLawyers.com

Click “For Lawyers” heading in top navigation bar and select “My Attorneys”

Click on the name of the lawyer for whom you would like to complete Data Verification

Click “Edit Information” in the Profile Manager

Complete and verify the information

Complete the Good Standing Attestation

Click “Save”

SUPERLAWYERS.COMCOMPLETE YOUR DATA VERIFICATION AT

_ ONLINE SuperLawyers.com

q EMAIL [email protected]

HOW TO SUBMIT DATA VERIFICATION?


PROMOTIONAL TOOLSThis section features examples of how you can best promote

a selection to a Super Lawyers list. We have also included

templates for you to download and personalize to match

your firm’s brand.


PERSONALIZED SUPER LAWYERS ATTORNEY BADGESSUPER LAWYERS ATTORNEY BADGES ARE NOT GIVEN, THEY’RE EARNED

Showcase your accomplishment online with a personalized Super Lawyers attorney badge. Attorneys selected to a Super Lawyers list from any year have the exclusive opportunity to display these badges on their website, blog or other online property at no cost.

Badges are also available for special milestones, such as a five or ten-year anniversary with Super Lawyers, Top List designation or a magazine feature.

WHY SHOULD YOU DISPLAY THE BADGE ON YOUR ONLINE PROPERTY?• Build trust in your firm’s brand with Super Lawyers’ third-party validation

• Boost traffic and increase search engine visibility to your Super Lawyers online attorney profile

• Enhance visibility around your selection to a Super Lawyers list

• Available in multiple sizes and color options to suit your online property

• Easily implemented; the badge code can be emailed directly to your webmaster

• There is no cost—you’ve earned it!

TO GET YOUR PERSONALIZED SUPER LAWYERS BADGEVisit your online attorney profile on SuperLawyers.com and click the link at the bottom.

Your Name HereYour Name Here

RATED BY

5 YEARS

Your Name Here

SuperLawyers.com

RATED BY

TOP 100Your Market Name Here



STEP 1 Visit your Super Lawyers online attorney profile.

STEP 2 Click the link at the bottom of your profile that reads “Download Badge.”

INSTRUCTIONS

ADDING YOUR SUPER LAWYERS ATTORNEY BADGE TO AN ONLINE PROPERTY

STEP 3 Choose a badge color by clicking “Select” underneath the image.

STEP 4 We will provide you with the badge code to add to your online property, or you can send this code directly to your webmaster for implementation.



SOCIAL MEDIA POST TEMPLATESWondering how to share the news of a selection on your social media channels? Here are some ideas to get you started.

FACEBOOK: We’re proud to announce the selection of Jane Smith to the 2018 Minnesota #SuperLawyers list! This is an exclusive list, recognizing no more than five percent of attorneys in Minnesota. <link>

TWITTER: We’re honored to share the selection of attorney Jane Smith to the 2018 Minnesota #SuperLawyers list! Find out more today. <link>

LINKEDIN: We are proud to announce the selection of one of our attorneys, Jane Smith, to the 2018 Minnesota Super Lawyers list. This is an exclusive list, recognizing no more than five percent of attorneys in Minnesota. Super Lawyers, part of Thomson Reuters, is a research-driven, peer influenced rating service of outstanding lawyers who have attained a high degree of peer recognition and professional achievement. <link>

GOOGLE +: We’re excited to announce the selection of Jane Smith to the 2018 Minnesota Super Lawyers list! This is an exclusive list, recognizing no more than five percent of attorneys in Minnesota. <link>

INSTAGRAM: We’re honored to announce the selection of John Doe and Jane Smith to the 2018 Minnesota #SuperLawyers list! This exclusive list recognizes no more than five percent of attorneys in Minnesota.

FOLLOW SUPER LAWYERS! Visit SuperLawyers.com/Social to connect with us.

SUGGESTED LINK OPTIONS IN THESE SOCIAL MEDIA POSTS:1. Your Super Lawyers Online Attorney Profile Go to SuperLawyers.com and search for your name and location. Click 'Find Lawyers' and your online profile should load in the search results.

2. Your Super Lawyers Online Firm Profile Go to SuperLawyers.com, click the 'Search Firms' tab and search for your firm name and location. Click 'Find Firms' and your firm's online profile should load in the search results.

3. Attorney bio page on firm's website with the Super Lawyers Attorney Badge

4. The digital version of your state's Super Lawyers Magazine Find your state's most recently published Super Lawyers Magazine at: SuperLawyers.com/Digital

DOWNLOAD THE SUPER LAWYERS SOCIAL MEDIA POST TEMPLATES


http://www.superlawyers.com/about/social.html





http://downloads.superlawyers.com/pdf/Marketing/SAM/Promo_Kit/Firm_SL_Social_Media.docx


BLOG POST TEMPLATESConsider a post on your firm’s blog to highlight the achievement of a selected attorney or attorneys. Download our template to create your blog post.

August 20, 2018

Smith, Jones & Chin Attorney Named to the 2018 Minnesota Super Lawyers list.

We are pleased to announce that Jane Smith, a partner at Smith, Jones & Chin, LLC, has been selected to the 2018 Minnesota Super Lawyers list. This is an exclusive list, recognizing no more than five percent of attorneys in the state.

Super Lawyers, part of Thomson Reuters, is a research-driven, peer influenced rating service of outstanding lawyers who have attained a high degree of peer recognition and professional achievement. Attorneys are selected from more than 70 practice areas and all firm sizes, assuring a credible and relevant annual list.

The annual selections are made using a patented multiphase process that includes:

• Peer nominations

• Independent research by Super Lawyers

• Evaluations from a highly credentialed panel of attorneys

The objective of Super Lawyers is to create a credible, comprehensive and diverse listing of exceptional attorneys to be used as a resource for both referring attorneys and consumers seeking legal counsel.

The Super Lawyers lists are published nationwide in Super Lawyers Magazines and in leading city and regional magazines and newspapers across the country, as well as the Minnesota Super Lawyers Digital Magazine.

Please join us in congratulating Jane Smith on her selection.

For more information about Super Lawyers, go to SuperLawyers.com

DOWNLOAD THE SUPER LAWYERS BLOG POST TEMPLATE


http://downloads.superlawyers.com/pdf/Marketing/SAM/Promo_Kit/Firm_SL_Blog.docx


EMAIL TEMPLATESCreate a unique email to promote the honor of a selection or add a section to your monthly firm newsletter.

We are pleased to announce that Jane Smith, a partner at Smith, Jones & Chin, LLP, has been selected to the 2018 Minnesota Super Lawyers list. This is an exclusive list, recognizing no more than five percent of attorneys in Minnesota.

Super Lawyers, part of Thomson Reuters, is a research-driven, peer influenced rating service of outstanding lawyers who have attained a high degree of peer recognition and professional achievement. Attorneys are selected from more than 70 practice areas and all firm sizes, assuring a credible and relevant annual list.

The annual selections are made using a patented multiphase process that includes:

• Peer nominations

• Independent research by Super Lawyers

• Evaluations from a highly credentialed panel of attorneys

The objective of the Super Lawyers lists is to create a credible, comprehensive and diverse listing of outstanding attorneys to be used as a resource for both referring attorneys and consumers seeking legal counsel.

Please join us in congratulating Jane Smith on her selection.


THE RESULTS ARE IN FOR THE 2018 MINNESOTA SUPER LAWYERS LIST

Honored to be selected to the Super Lawyers listSMITH, JONES & CHIN, LLP

Monday, August 20, 2018 4:15 PMJohn Brown

DOWNLOAD THE SUPER LAWYERS EMAIL TEMPLATE


http://downloads.superlawyers.com/pdf/Marketing/SAM/Promo_Kit/Firm_SL_Email.docx


PRESS RELEASE TEMPLATESHere is an example of a press release promoting a selection to a Super Lawyers list. Download our template to create your own press release for a Super Lawyers selection.

PRESS RELEASE

August 20, 2018

Jane Smith, a partner at Smith, Jones & Chin, LLP, has been selected to the 2018 Minnesota Super Lawyers list. No more than five percent of the lawyers in Minnesota are selected by Super Lawyers.

Super Lawyers, part of Thomson Reuters, is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. The annual selections are made using a patented multiphase process that includes a statewide survey of lawyers, an independent research evaluation of candidates and peer reviews by practice area. The result is a credible, comprehensive and diverse listing of exceptional attorneys.

The Super Lawyers lists are published nationwide in Super Lawyers Magazines and in leading city and regional magazines and newspapers across the country. Super Lawyers Magazines also feature editorial profiles of attorneys who embody excellence in their practice of law.


DOWNLOAD THE SUPER LAWYERS PRESS RELEASE TEMPLATE


http://downloads.superlawyers.com/pdf/Marketing/SAM/Promo_Kit/Firm_SL_Press_Release.docx


TOP LISTS AND ANNIVERSARY LANGUAGEIf an attorney or attorneys at your firm have been selected to a top list in their state or would like to announce their selection to a Super Lawyers list for five or ten years, feel free to use the following examples to help promote the honor.

TOP LIST Jane Smith has been selected to the Minnesota Top 100 list. Attorneys on the top list have been selected to the 2018 Minnesota Super Lawyers list and ranked top of the list in the Super Lawyers selection process. WOMEN’S TOP LIST Jane Smith has been selected to the Minnesota Top 50 Women list. Female attorneys on the top list have been selected to the 2018 Minnesota Super Lawyers list and ranked top of the list in the Super Lawyers selection process.

ANNIVERSARY: 5 YEARS For five years, Super Lawyers has recognized Jane Smith for her outstanding legal achievements. Jane Smith has demonstrated excellence in the practice of law year after year.

ANNIVERSARY: 10 YEARS For ten years, Super Lawyers has recognized Jane Smith for her outstanding legal achievements. Jane Smith has demonstrated excellence in the practice of law year after year.

DOWNLOAD THE TOP LIST AND ANNIVERSARY TEMPLATES

12 SUPERLAWYERS.COM ATTORNEYS SELECTED TO SUPER LAWYERS WERE CHOSEN IN ACCORDANCE WITH THE PROCESS ON PAGE 11.

UPSTATE NEW YORK 2016SUPER LAWYERS

Amico, Richard P., Cellino & Barnes, RochesterAnderson, Jeffrey Kyle, Anderson Moschetti & Taffany,

LathamBallow, John E., Attorney at Law, Clarence CenterBoreanaz, Robert L., Lipsitz Green Scime Cambria,

BuffaloBottar, Michael A., Bottar Leone, SyracuseBriandi, Jody E., Hurwitz & Fine, BuffaloBrock, David G., Kavinoky Cook, BuffaloCambria, Jr., Paul J., Lipsitz Green Scime Cambria,

BuffaloConnors, Terrence M., Connors, BuffaloCovert, Barry N., Lipsitz Green Scime Cambria,

BuffaloCunningham, James W., Smith Sovik Kendrick &

Sugnet, SyracuseDaniels, Joel L., Attorney at Law, BuffaloDeMore, Timothy J., DeMore Law Firm, SyracuseDreyer, William J., Dreyer Boyajian, AlbanyDunn, Ronald G., Gleason Dunn Walsh & O’Shea,

AlbanyEvanko, Ann E., Hurwitz & Fine, BuffaloFirst, Dennis A., O’Connor O’Connor Bresee & First,

AlbanyGlascott, Dennis P., Goldberg Segalla, BuffaloGorgos, Mark S., Coughlin & Gerhart, BinghamtonGreenman, Herbert L., Lipsitz Green Scime Cambria,

BuffaloHacker, James E., E. Stewart Jones Hacker Murphy,

LathamHarrington, James P., Harrington & Mahoney, BuffaloHulslander, Kevin E., Smith Sovik Kendrick & Sugnet,

SyracuseIngraham, Charles O., Aswad & Ingraham,

BinghamtonJohnson, Eric G., Smith Sovik Kendrick & Sugnet,

Syracuse

Jones, Jr., E. Stewart, E. Stewart Jones Hacker Murphy, Troy

Kelley, Laraine, Lipsitz Green Scime Cambria, BuffaloKing, Brandon R., Smith Sovik Kendrick & Sugnet,

SyracuseKohane, Dan D., Hurwitz & Fine, BuffaloLaTona, Joseph M., Attorney at Law, BuffaloMadigan, Kathryn Grant, Levene Gouldin &

Thompson, VestalMahoney, Mark J., Harrington & Mahoney, BuffaloMainetti, Alfred B., Mainetti Mainetti & O’Connor,

KingstonManning, Kenneth A., Phillips Lytle, BuffaloMarkarian, Edward J., Magavern Magavern Grimm,

BuffaloMiner, R. Charles, Smith Miner O’Shea & Smith,

BuffaloO’Connor, Joseph E., Mainetti Mainetti & O’Connor,

KingstonO’Connor, Terence P., O’Connor O’Connor Bresee &

First, AlbanyPerley, Michael F., Hurwitz & Fine, BuffaloPersonius, Rodney O., Personius Melber, BuffaloReid, James E., Greene & Reid, SyracuseRuss, III, Hugh M., Hodgson Russ, BuffaloSantola, Daniel R., Powers & Santola, AlbanySchillaci, Andrea, Hurwitz & Fine, BuffaloSchröder, Ginger D., Schröder Joseph & Associates,

BuffaloScime, James T., Lipsitz Green Scime Cambria,

BuffaloSeeley, Audrey A., Hurwitz & Fine, BuffaloSuozzi, Paul J., Hurwitz & Fine, BuffaloWilliams, Steven Ward, Smith Sovik Kendrick &

Sugnet, SyracuseZdarsky, Joseph E., Zdarsky Sawicki & Agostinelli,

Buffalo

AN ALPHABETICAL LISTING OF THE LAWYERS WHO RANKED TOP OF THE LIST IN THE 2016 UPSTATE NEW YORK SUPER LAWYERS NOMINATION, RESEARCH AND BLUE RIBBON REVIEW PROCESS

CONNORS, TERRENCE M.

Connors, Buffalo

DANIELS, JOEL L. Attorney at Law, Buffalo

GLASCOTT, DENNIS P. Goldberg Segalla, Buffalo

GREENMAN, HERBERT L. Lipsitz Green Scime Cambria, Buffalo

HACKER, JAMES E. E. Stewart Jones Hacker Murphy, Latham

HULSLANDER, KEVIN E. Smith Sovik Kendrick & Sugnet, Syracuse

JONES, JR., E. STEWART

E. Stewart Jones Hacker Murphy, Troy

O’CONNOR, TERENCE P. O’Connor O’Connor Bresee & First, Albany

PERLEY, MICHAEL F. Hurwitz & Fine, Buffalo

SCIME, JAMES T.

Lipsitz Green Scime Cambria, Buffalo

TOP 50

TOP 10

AN ALPHABETICAL LISTING OF THE WOMEN LAWYERS WHO RANKED TOP OF THE LIST IN THE 2016 UPSTATE NEW YORK SUPER LAWYERS NOMINATION, RESEARCH AND BLUE RIBBON REVIEW PROCESS

Apter, Julie P., Goldberg Segalla, Buffalo

Banker, Hilary C., Burgio Kita Curvin & Banker, Buffalo

Bosse, Diane F., Hurwitz & Fine, Buffalo

Briandi, Jody E., Hurwitz & Fine, Buffalo

Callahan, Janet D., Hancock Estabrook, Syracuse

DeFio Kean, Elena, DeFio Kean, Albany

Evanko, Ann E., Hurwitz & Fine, Buffalo

Giordano-Vahey, Laurie A., Leclair Korona Giordano Cole, Rochester

Greco, Josephine A., Greco Trapp, Buffalo

Kelley, Laraine, Lipsitz Green Scime Cambria, Buffalo

Lynn-Ford, Patricia A., Lynn Law Firm, Syracuse

Madigan, Kathryn Grant, Levene Gouldin & Thompson, Vestal

Monserrate, Michele M., O’Connor O’Connor Bresee & First, Albany

Nussbaum, Carolyn G., Nixon Peabody, Rochester

Peterson, Cherie L., Lipsitz Green Scime Cambria, Buffalo

Porcellio, Sharon M., Bond Schoeneck & King, Buffalo

Roney, Susan C., Nixon Peabody, Buffalo

Schillaci, Andrea, Hurwitz & Fine, Buffalo

Schröder, Ginger D., Schröder Joseph & Associates, Buffalo

Seeley, Audrey A., Hurwitz & Fine, Buffalo

Spring, Laura, Cohen Compagni Beckman Appler & Knoll, Syracuse

Sternheimer, Joann, Deily & Glastetter, Albany

Stiller, Sharon P., Abrams Fensterman Fensterman Eisman Formato Ferrara & Wolf, Rochester

Sweet, Kathleen M., Gibson McAskill & Crosby, Buffalo

Van Gelder, Susan E., Goldberg Segalla, Buffalo

TOP 25 WOMEN

NUSLRS16_SM.indd 12 7/29/16 9:19 AM


http://downloads.superlawyers.com/pdf/Marketing/SAM/Promo_Kit/Firm_TopList_Anniv.docx

ADDITIONAL RESOURCESThis section features guidelines on how to promote

your selection to a Super Lawyers list in print and

online. We have also included guidelines on how to

refer to the Super Lawyers brand.


We stress the importance of proper usage of the term Super Lawyers for several reasons. First, it’s a distinct honor to be selected and we want each attorney on the list to be proud of his or her selection. Next, some state bar associations govern the use of lawyer ratings and marketing and we seek to comply with those rules. Finally, Super Lawyers is a registered trademark.

A lawyer on our list is not a “Super Lawyer.” Rather, “he or she has been selected to the 2018 Minnesota Super Lawyers list.” When used properly, the term is not descriptive or comparative. Instead, it’s a fact-based statement, and as such, is protected speech.

Super Lawyers can refer to any or all of the following: the list, the magazine, the selection process and the honor.

THINGS TO REMEMBER WHEN DISCUSSING SUPER LAWYERS:

• Super Lawyers never refers to an individual attorney or group of attorneys.

• Super Lawyers is always plural.

• Super Lawyers Magazine is always italicized.

• List the year and jurisdiction when applicable, e.g., 2018 Texas Super Lawyers list.

• The Super Lawyers list recognizes no more than five percent of attorneys in each state. Super Lawyers doesn’t claim to have named the top five percent nationally.

• The Rising Stars list recognizes no more than 2.5 percent of attorneys in each state.

HOW TO TALK ABOUT SUPER LAWYERS:

OKAY TO SAY: She was included in this year’s Florida Super Lawyers list.

NOT OKAY TO SAY: She’s a Super Lawyer. OKAY TO SAY: Super Lawyers selected three people from this firm.

NOT OKAY TO SAY: This firm has a lot of Super Lawyers. OKAY TO SAY: Sally was selected to the 2018 Wisconsin Super Lawyers list. No more than five percent of the lawyers in the state were selected.

NOT OKAY TO SAY: Sally was recognized by Super Lawyers, which means she is in the top five percent of lawyers in the state.

HOW TO TALK ABOUT SUPER LAWYERS



PLEASE ALLOW CLEAR SPACE (X) IN THE AREA SURROUNDING THE LOGO AS SHOWN

GUIDELINES FOR USING THE SUPER LAWYERS LOGOWe are always flattered when a firm wants to use our logo to promote a selection to the Super Lawyers list. Logo use is restricted and must be approved based on proposed use.

The Super Lawyers logo should be treated as one unit and should never be divided. The Super Lawyers logo should be considered a picture, not a word. The logo must NOT be redrawn or modified in any way and should include the registration mark in all instances.

1. Indicate Super Lawyers is a registered trademark of Thomson Reuters by including the following: Super Lawyers is a registered trademark of Thomson Reuters.

2. Use the logo only to identify your selection to the Super Lawyers list, and not for any other direct product or service.

3. Do not duplicate the logo in a degrading manner, or in a way that could confuse the public.

4. Logo must include current publication year, and request must be made annually.

5. Whenever possible, the full color logo should be used. Grayscale and spot color logos available upon request.

DO NOT REPOSITION THE LOGO COMPONENTS

DO NOT REMOVE THE REGISTER MARK

DO NOT CHANGE THE COLOR

DO NOT SKEW OR DISTORT THE LOGO

DO NOT ROTATE THE LOGO

DOWNLOAD THE SUPER LAWYERS LOGO REQUEST FORM


http://downloads.superlawyers.com/pdf/Marketing/SAM/Resources/SL_LogoUsage.pdf


THE POWER OF PRINTA look at reader behavior trends with print advertising across city/regional magazines and Super Lawyers Magazine.

STAYING POWER

AUDIENCE�ENGAGEMENT

TARGETAUDIENCE

Magazines have a longer shelf �life than other media.

Magazines engage readers �through a tactile experience.

BRANDAWARENESS

Magazines rank #1 in commanding consumer attention

and advertising acceptance.

Print advertising is �targeted by audience, location �

and editorial content.

Super Lawyers Magazine readers spend an average of 30-60 minutes reading each issue.*

30-60

64% of readers pay more �attention to advertising when reading magazines in print.

Consumers are more engaged �when reading printed materials, unlike websites, which are often skimmed in as little as 15 seconds.

57%of Super Lawyers Magazine readers pass the magazine �on to three or more people.*

88% of readers understand and �retain information better in print.

95% of your competition does not �have the opportunity to advertise �with Super Lawyers, which provides third-party validation of your excellence in the practice of law.*

Super Lawyers Magazine reaches attorneys in the State Bar allowing �you to get in front of a large �audience of referring attorneys.

Super Lawyers’ special advertising sections in national publications such as Wired and Today’s General Counsel reach niche audiences with topical content.

MAXIMIZE YOUR REACH AND IMPACT WITH PRINT + ONLINE MARKETING

67% of online searches are driven by printed marketing.

61% of readers take action after seeing a print magazine ad, including visiting an advertiser’s website.

3x

of Super Lawyers Magazine�readers keep the magazine for future reference.*

74%

An average magazine ad is �viewed 2.5 times.

Magazine ads provide more value �to readers and are more likely to �drive purchase behavior.

MAGAZINEADVERTISERS

PROFILE VIEWS



THE POWER OF THE SUPERLAWYERS.COM DIRECTORY

View the marketing brochure at SuperLawyers.com/Resources

With more than 7 million page views annually, SuperLawyers.com offers selected attorneys a broad range of opportunities to get in front of a highly motivated audience of potential clients and referring attorneys. Maximizing your visibility is crucial with 79% of consumers in need of legal representation starting their research online.

Legal achievements like a Super Lawyers selection are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Industry recognition establishes trust and confirms your credibility as an attorney. It attests to your services and skill, and it reaffirms your current relationships with clients and others.

ADVERTISING IN THE SUPERLAWYERS.COM DIRECTORY ALLOWS YOU TO:

• Increase your brand awareness

• Grow your attorney referral network

• Establish trust and credibility with clients

• Influence consumer buying decisions

SUPERLAWYERS.COM BY THE NUMBERS

SuperLawyers.com received over 7 million page views in 2017.

Upgraded attorney profiles on SuperLawyers.com generate 3x more traffic than unpaid profiles.

45% of consumers consider expertise to be an important factor when selecting an attorney.*

Improvements to our online directory yielded a 56% yearly increase in traffic.

The average conversion rate to a firm’s website from SuperLawyers.com is 27%.

*2017 FindLaw U.S. Consumer Legal Needs Survey

Learn more about our online marketing solutions at SuperLawyers.com/Advertising

Every attorney selected to a Super Lawyers list will appear on SuperLawyers.com with a free basic online attorney profile. By upgrading your online profile, you will have the exclusive opportunity to receive preferred placement in the attorney directory as well as add biographical information, a color photo, contact information and much more!

Total visits to SuperLawyers.com increased 39% and total searches increased 28%



RECOGNITION ITEMS & GIFT COLLECTIONYOU’VE RECEIVED THE HONOR. NOW SPREAD THE WORD.

Make a lasting impression with Super Lawyers authentic recognition items and gifts to show potential clients that you have been named to a Super Lawyers list. Commemorate the honor with over 40 recognition items and gifts to choose from.

RECOGNITION VIDEO PLAQUE SELECTION ITEMS ANNIVERSARY ITEMS

APPAREL BARWARE BUSINESS ACCESSORIES SPORTING GOODS

BEWARE OF IMITATIONS: No one is authorized to provide recognition items on behalf of Super Lawyers—only we provide authentic commemorative recognition items for your selection to a Super Lawyers list.

LEARN MORE ORDER TODAY My.SuperLawyers.com CONTACT (302) 444-9489 • [email protected]

Jane Smith rated by Super Lawyers

Attorney Jane Smith describes her personal injury focused law practice.


SuperLawyers.com

For more information please call1.877.787.5290

Super Lawyers, part of Thomson Reuters2018

2018 edition super lawyers promotional...

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