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Boston| Dublin | London | Paris | Shanghai
The Global Hub of eCommerce Intelligence
2017 Trends that Will Disrupt Your eCommerce Business
Presented by:John Neilson – Head of Global Insights, Clavis InsightDanny Silverman – Head of Product Strategy, Clavis InsightDeclan Kearney – Managing Director APAC, Clavis Insight
Clavis Insight: The Global Hub of eCommerce Intelligence
Today’s Presenters
John Neilson Head of Global Insights Clavis Insight
Danny SilvermanHead of Product StrategyClavis Insight
Declan KearneyManaging Director, APACClavis Insight
Agenda
• A Year in Review: 2016 eCommerce Highlights
• Chinese eCommerce Trends Western Brands Should Know
• 5 Trends That Will Disrupt Your eCommerce Business in 2017
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A Year in Review:2016 eCommerce
Highlights
2016: A year of…Change & Developments
2016: A year of…Record-Breaking Events!
2016: A year of…Continued Innovation & Greater Convenience
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eCommerce Trends from
China
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Chinese Obsession
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The Trends
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The Trends
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Robotics, AI, AR, and VR will be adopted across sectors like ecommerce, logistics, service sector, and finance to make user’s daily life smarter.
Cainiao’s AR sorting system with Microsoft Hololense.
Ali’s goal is to “erase the lines between commerce and entertainment and online and offline experiences.”
An eCommerce Company or Economy?
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An eCommerce Company or Economy?
Humanoid robot Pepper may soon greet China’s air travellers. Powered by YunOs, Pepper will scan passengers’ ID card and print their boarding pass. It can also offer directions and translate English to Chinese.
AGV (Automated Guided Vehicle) (robots) will lift and move the sorting shelves filled with sorted goods to the designated places.
Roewe RX5 is the first mass produced YunOS-powered car.
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Impact of Shoppers
No need to enter a physical store!
+ Massive choice - Information overload
Powerful user experience – content consumer & generator
Massive influence via social media
Seamless shopping & payment experience/ easy to spend!
Globalisation – shoppers are omnipresent globally & influencing brands globally
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Impact of Brands
Tough battle for loyalty
Interactive Content is King
Focus on the experience/ not on the product
Leverage shopper’s voice to drive R&D/ NPD & lead in Customer Service
Collaboration with dominant etailers is essential
Monitoring the shopper’s perspective is critical
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Clavis APAC
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5 Trends that Will Disrupt Your eCommerce
Business in 2017
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Store Based eCommerce is Accelerating
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Pure Play vs Omnichannel Battle Will Continue to Heat Up
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Store Based eCommerce: How it Will Disrupt Your Business
Impact on Shoppers
More options & convenience means more eCommerce adoption
Saved Lists becomes an essential shopping tool (and may take your brand
out of consideration)
Impact on Brands
Click and collect isn’t a one-retailer game – managing many retailers will be
required
Location specific in-stock, price and promotion become more important
than ever
Heavy, inexpensive products have an eCommerce play
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Crisis of Confidence in Reviews
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What Amazon is Doing About It
April, 2015
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Crisis of Confidence: How it Will Disrupt Your Business
Impact on Shoppers
In theory, shoppers will start to trust reviews again. But is it enough
in reality?
Improved shopping experience overall
Impact on Brands
Fewer options and opportunities to drive reviews
Monitoring reviews becomes more important than ever; responding to
them is even better
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Marketplaces: From Foe to Friend
Impact on Shoppers
Proliferations of options
…and potential for confusion
Impact on Brands
‘White hat’ 3p sellers to help manage content
Selling CRAP and other unique offerings direct
More complexity to manage
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Mobile Optimized Product Image Revolution is Underway!
Hero Images highlight the BASICS: Brand, Format, Variant, Size
Impact on Shoppers
Better mobile shopping experience
Higher likelihood to click and convert
Impact on Brands
Mobile ready images are a must to be competitive
eCommerce decision trees are necessary
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Screenless Commerce & Voice Responsive Content has Arrived!
Impact on Shoppers
Frictionless shopping
Easier reminders and Saved Lists
Impact on Brands
New search game to learn and win
Competing for Amazon’s Choice
Content keywords to profitability more important than ever
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How to Win the Digital Shelf in 2017
Store Based eCommerce
Screenless Commerce
Mobile First Images
Marketplaces
Confidence in Reviews
Questions and Answers
John Neilson Head of Global Insights Clavis Insight
Danny SilvermanHead of Product StrategyClavis Insight
Declan KearneyManaging Director, APACClavis Insight
Global Edge Ecosystem Integration & Alliances
Solution & Innovation Excellence
Proven Value Creation & Thought Leadership
Here to Answer Your Questions: Clavis Insight, the Global Hub of eCommerce Intelligence
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…captures anything the shopper might see on desktop, mobile web or mobile app…
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Questions and Answers
John Neilson Head of Global Insights Clavis Insight
Danny SilvermanHead of Product StrategyClavis Insight
Declan KearneyManaging Director, APACClavis Insight
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