FA I T H P O P C O R N ’ S B R A I N R E S E R V E

PREDICTIONS 2016COPYRIGHT © 2016

How we’ll cope, cOMMUNE, & create joy as a MEGA-challenging

year unfolds

CHAOS CONTROL

BUNKERING Our Cocooning Trend (b. 1981) gets extreme

NOW suicide veSts, grenades, & global travel alerts: Welcome to A wartime WORLD where leaving home IS a life-or-death decision

• Paris tourism -57% post-terror attacks

• 74% of Americans worried ISIS will strike in US

• Mass shootings in the US are, on average, a daily event

• Panic rooms are the new NYC status symbol

FUTURE

Tiny chips: Ones that detect explosives and dirty bombs are embeddedinourFitbits,fingers

or mobile devices

Armored communities: Privacy is swapped for safety.

Residents’ activities and emails are scanned constantly, ensuring

terrorist-free towns

Virtual travel replaces real: Tours via Oculus Rift and Google Cardboard satisfy our wanderlust

when the world feels too threatening

THE DIGITAL COCOONWe retreat into carefully curated Echo Chambers that reinforce our beliefs and buffer us from anxiety

NOW Originally created to connect people, the Internet now shelters us in a PLU (People Like Us) pod• SameGrain (voted Best Social App of 2015)

allows users to connect with “people like you—around the corner or around the world”

• Facebook reveals who among our friends has “liked” Donald Trump, and you decide if that’s a good or bad thing

• Niche dating sites: Disney fans, farmers, salad lovers, snake owners and more

FUTURE

The Rise of Micro-Clans: Squads of friends become the new social unit.

“Bestie Rows” = streets where pals live next to each other

The Un-News: As social media replaces old-school reporting, consumers get their

updatesfromfilteredfeedsthatare sponsored and biased

AngstingEmbracing our sadness is the new stress relief

NOW Consumers HUNGER FOR REAL emotions–even sad ones–in our isolated-by-technology ERA

• Adele’s heart-wrenching 25 tops the charts, revealingpeople’sdesiretofeel.“Netflixandchill” gets replaced by “Adele and cry”

• AffluentwomenjointheSadGirlMovementand cultivate a despondent look; gain hundreds of thousands of followers

• The Museum of Feelings in NYC: Visitors’ moods are channeled by social media to become artwork in real time

FUTURE

Working through sadness is seen as the key to a richer life; peopleflocktoGrief

Curators to untangle their emotions

From drop-in CryPods to Misery Parties, businesses help

consumers purge the pain

CHASING THE HIGHEscape to altered states, far from our stress-shattered daily lives

NOW IN TENSE TIMES, WE DESIRE TO RETREAT AND EXPLORE OUR MIND’S INNER LANDSCAPE• Entrepreneurs and techies micro-dose with

LSDtostimulateon-the-jobcreativity

• Soaring drug use & heavy drinking across US

• America’sfirstAyahuascaretreattakesguestsonshamanisticjourneysintotheirpsyche

• CanopyBoulder–thefirstUScannabis-centricstart-up accelerator–grooms companies for investment

FUTURE

Anewleaf:Thefirstmarijuanabrand will be publicly traded on

Wall Street

Mind-quaking OTC products: Laced with hallucinogens, they

become key creativity tools at work

Visioning: Anewfieldemergeswith licensed practitioners

guiding clients through drug trips

What this means to the Marketplace:

• In uncertain times, consumers turn to what they can trust. Brands that are ultra-dependable–and communicate this through all channels–will thrive

• In an ever-more automated future, we want the responsiveness of real live people wherever robot voices and touch-pads now reign. Companies with impeccably trained, 100% human customer service will win

• Marketers must recognize their consumers struggle and enhance her emotional life with services that support and uplift

ANXIETYFEAR

A DANGEROUS WORLD

BUNKERINGTHE DIGITAL COCOON

ANGSTINGCHASING THE HIGH

What will you do differently today?tomorrow Now that you know everything about

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