EXPERIENCE:

Freelance Graphic Designer & Production ArtistApril 1997 ~ Present• Design logo's, private label packaging, corporate collateral material, FSI's (free standing Inserts), coupons,

signs, brochures, catalogs, invitations, banners, business cards, stationary, magazines & newspaper ads• Create clean pre-flighted mechanicals for printing• Photo retouching• Problem solving designs for printing restrictions & limitations• Take an approved design & extend it to all products within that category.

For example: 16oz canned corn paper label & making a cohesive look for all sizes & flavors for the rest of the canned vegetables category

Graphic DesignerJanuary 1996 ~ April 1997 • Caldor Corporation, Norwalk, CT• Designed creative signing from concept to release to printer• Researched various print venders, material for printing & received price quotes from printers• Casted & directed photo shoots, selected final film, proofed match prints & kept within a tight budget• Met with managers from different departments to discuss strategy, marketing mandatories & demographics• Instructed vendors on production• Instructed 160 stores on how to use, hang and place printed signage

Senior Desktop PublisherSeptember 1994 ~ January 1996 • MicroWarehouse, Norwalk, CT• Worked with Project Managers, Creative Director & Art Director • Designed a monthly publication which contained full page ads for computer and software companies,

such as IBM, Toshiba, Microsoft & Dell• Assisted Art Director in all aspects of management, which included client contact, the supervision of staff,

trained staff & solved problems• Checked match prints, separations & did proofreading

Advertising AssociateJuly 1990 ~ March 1994 • Polo Ralph Lauren, New York, NY• Designed logos, invitations, regional magazine & newspaper ads, posters, catalogs, packaging, direct mail

brochures, T-shirt designs• Electronic mechanicals & paste-up mechanicals

APPLE COMPUTER SKILLS:

Adobe Creative Suite’s Photoshop, Illustrator, InDesign & Acrobat • Microsoft Powerpoint, Word & Excel

EDUCATION:

1985 ~ 1989:University of Hartford, Hartford Art School: BFA in Graphic Design, Advertising & Marketing References Upon Request

Nancy Smetana44 Pine Rock RoadSouthbury, CT 06488203-598-1749nsmetana@charter.net