2016 MEDIA KIT

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It’s a new world with

Vamos/LATAM Platform

ABOUT US:

We are proud to present Latin America’s most complete media platform. Connect your brand with the most exclusive and committed audience, inside and outside the aircraft: the LATAM passenger

Vamos/LATAM is more than a platform for traditional media. In digital, mobile, print, TV and product sampling, everything is designed to create brand experiences with high retention throughout the various stages of the passenger journey. Our medias will help you connect with your consumer and generate commitment. But we can offer even more.

Introducing Vamos LAB.Our innovation team are ready to create custom projects for your brand. We use our experience in branded content and business inteligence to find the best way to reach your consumer and optimize your investment.Get in touch with us. We’ll be glad in show you how we combine media, culture, content, and great conversation to create success cases for your projects and ideas.

A communications company specializing in the creation and production of branded content, New Content is a team of executives who are pioneers in the field of custom publishing in Brazil.

With more than 70 clients worldwide,Spafax (a member of WPP Group) isa leader in the creation of branded content, specialized in-flight entertainment management, custompublishing, and advertising sales.With offices around the world, Spafax is truly a global creative community

The first and largest aviation group in Latin America, LATAM has one of the most modern commercial fleets in the world, bringing passengers to 135 destinations in 24 countries with 1,500 flights each day. According to the World Airline Survey, LATAM holds first place for best airline and best onboard service in South America.

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Vamos/LATAM Platform

04: LATAM by the Numbers05: Passenger Profile 06: Passenger Journey

Video

08: TV Onboard

Live Marketing

10: Promotional Actions11: VIP Lounges

12: Commercial Team

Digital

09: LATAM Entertainment Digital Boarding Pass Vamos/LATAM website

Commercial Team

Press

07: Vamos/LATAM Magazine

CONTENTS

1500

140

330

MÍDIA KIT 4

Aircrafts

LATAM by the Numbers

passengers fly with LATAMevery month.

passengers in the region are transported by LATAM

1 in 2

destinations in 24 countries, with daily connections to Europe, the United States, Oceania, and the Caribbean.

5.8 Millions

Daily flights

1st Placebest company and

best in-flight servicein South America,

according to the WorldAirline Survey.

Biggest inLatin America

We want to take our continent to the world and bring the world to our continent. We work with passion.

We are the first genuinely Latin American company. We are present in Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay and Venezuela. We take great pride in being ambassadors of diversity and spirit throughout Latin America.

Vamos/LATAM PLATFORM

0-14 / 1%

15-24 / 3%

24-34 / 26%

35-44 / 27%

45-54 / 21%

55-64 / 16%

+ 65 / 6%

23%

40%

26%

11%

18%

2%

4%

14%

62%

17%28%

55%

38% 27% 35%

59%

31%

10%

5

61%

39%

LATAM PassengerProfile

AGE GENDER

LIVING SITUATION

ALONE OR WITH PARENTS

WITH A PARTNER, WITH OR WITHOUT YOUNG CHILDREN

WITH A PARTNER, WITH CHILDREN OVER AGE 12

OTHER

LATAM PASS PROGRAM

NOT MEMBERS

BLACK & BLACK SIGNATURE

PLATINUM

GOLD

LATAM

TRAVEL REASON

BUSINESS LEISURE OTHER

OCCUPATION

EXECUTIVE HIGH LEVEL EXECUTIVE

OTHER

LATAM ANNUAL FLIGHTS

DOMESTIC

INTERNACIONAL:

SHORT HAUL

MALE

FEMALE

INTERNACIONAL:

LONG HAUL

Vamos/LATAM PLATFORM

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New opportunities with

Vamos/LATAM is a complete media platform that provides advertising opportunities throughout the passenger’s entire journey. There are several ways to connect your brand to LATAM Passenger during their journey, with different media formats.

LATAM Passenger Journey

WEBSITEHEADREST

SOCIALAVOD TV

OVERHEAD TVBOARDINGPASS

ONBOARD MAGAZINE

VIP LOUNGESLATAM ENTERTAINMENT

Vamos/LATAM PLATFORM

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Distributed monthly to LATAM passengers, the magazine Vamos/LATAM, is a trilingual publication (Spanish/Portuguese/English) that aims to inspire passengers through articles on LATAM destinations, aviation, and entertainment to encouraging them to plan their next trip and explore our continent and the world. The magazine is produced in two commercial versions: one for the domestic market in Brazil; another for the Spanish-speaking countries (SSC) and international market*.

VAMOS/LATAM (BR VERSION)COVERAGE (BR):

COPIES:

CIRCULATION:

READERSHIP:

DISTRIBUTION:

FREQUENCY:

GRAPHIC SPECS:

All national and international flights LATAM leaving from Brazil.

150,000 unities.

110,000 copies distributed in LATAM VIP Lounges and aircrafts - verified by IVC®.

2.600.000.

Beginning on the first day of the month**.

Monthly.

Cover in 230g couche paper, core in 70g matte couche paper, square spine.

Speak with passengers during flight, in a moment

of low dispersion and full attention to

your brand.

SIZE INSERTION PRICEFORMAT

40,4 X 26,6 cm

40,4 X 26,6 cm

20,2 X 26,6 cm

20,2 X 13,3 cm

6,7 X 26,6 cm

20,2 X 26,6 cm

20,2 X 26,6 cm

IFC Spread

Spread

Full Page

1/2 Page

1/3 Page

3rd Page

4rh Page

R$ 243,500.00

R$ 197,100.00

R$ 108,500.00

R$ 64,100.00

R$ 42,700.00

R$ 124,500.00

R$ 152,000.00

Guaranteed positioning: 20% addition. Special formats, session sponsorship and advertorial: Contact our commercial team.

Payment: 15 d.f.q.Material Specs: High resolution pdf file: 300 dpi/cmyk with embedded fonts and color proof. Bleed margin of 0.8 cm, trim lines and registration outside bleed. Texts should be 1cm from safety margins. Ads should be in quadricolor.

*For advertise in SSC version, please contact our commercial team. **Five working days, from the 1st to 5th of every month, are required to supply 100% of the fleet with magazines for the month.

VAMOS/LATAM MAGAZINE

PRESS

VÍDEO

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On Vamos/LATAM Platform you will find excellent alternatives for advertising on the onboard screens:

ONBOARD TV

SAFETY VIDEO:

SPOT(NO AUDIO):

30-second video after safety instructions (on the ground).

15-second spot placed through the program (no audio, cruise altitude). Advertiser can have until 4 inserts per flight.

COVERAGE INSERTS* MONTHLY PRICEFORMAT

National

International

National

National

National

National

Safety Video

Safety Video

Spot - No audio

Spot - No audio (x 2)

Spot - No audio (x 3)

Spot - No audio (x 4)

17.874

2.346

14.066

28.132

42.198

56.264

R$ 402,500.00

R$ 108.600,00

R$ 84,900.00

R$ 152,900.00

R$ 216,700.00

R$ 271,700.00

SAFETY VIDEOONBOARD CONTENT

Preparing todeparture

1. Departure2. Cruise Altitude3.

Media specs: MOV H264 720x480 File, screen format 4:3. Minimun resolution: 720x480, RGB. Square Pixel. NTSC 29,97 fps. Audio PCM stereo, 48.000 hz. Respect the title an action safe marks, especially in texts. Minimun font size: 31pt. For further information regarding this product, or other Vamos/LATAM video opportunities, please contact our commercial team.

* According average flights from Jan/2015 to Fev/2016.

DEADLINES: RESERVATION AND MATERIAL:Reservation: until the 8th of the month prior to placementMaterial: Contact our commercial team.Payment: 15 d.f.q.

HOW IT WORKS:

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On-board promotional campaigns in LATAM flights - sampling and product drawing - are an excellent opportunity for segmentation, in which the brand can add value to the passenger’s experience, while getting the brand’s message across.

PROMOTIONAL DRAW: Up to 3 draws of products, benefits or prizes among passengers during a flight. This also includes an additional speech of up to 20 seconds.

SAMPLING: distribution of promotional material during boarding, disembarking and throughout the flight.

PROMOTIONAL ACTIONS

FLIGHTS PER WEEK P. DRAWPEOPLE PER WEEKDEPARTURE/ ARRIVAL SAMPLING

28

24

27

111

107

27

R$ 33,390.00

R$ 19,385.00

R$ 32,755.00

R$ 34,426.00

R$ 31,784.00

R$ 9,615.00

SP - RJ (GRU e GIG) / New York (JFK)

SP - RJ (GRU e GIG) / Buenos Aires (EZE)

SP - RJ (GRU e GIG) / Miami (MIA)

SP (CGH e GRU) / Brasília (BSB)

SP (CGH e GRU) / Curitiba (CWB)

RJ (GIG) / Salvador (SSA)

Other Routes

R$ 33,390.00

R$ 19,385.00

R$ 32,755.00

R$ 38,252.00

R$ 35,316.00

R$ 10,684.00

6,678

3,877

6,551

19,126

17,658

5,342

Material reservation and delivery for approval: 14 days in advance, considering the campaign’s launch date. Material must be previously approved by TAM and delivered to caterers 5 to 7 consecutive days in advance. TAM’s airway network is dynamic and is constantly changing. There are more than 400 routes available for promotional campaigns.

Contact our commercial team

LIVE MKT

LATAM VIP LOUNGEBrasil - GRU

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Designed to provide frequent fliers with a calm and relaxing haven, these VIP lounges offer a wide range of services. Each Lounge is prepared with options* such as: entertainment room with tablets and video games; buffet and bar; cable TV; Wi-Fi; business center; showers and quiet areas for resting. These spaces are a great opportunity for reaching out to elite passengers and are easily adapted to the varying needs of different brands.

LATAM VIP lounges are available to all business-class passengers flying LATAM, as well as the elite categories of LATAM PASS and other frequent-flier programs in the oneworld alliance.

WHO USES VIP LOUNGES ?

PAX PER WEEKVIP LOUNGES

4,900

2,513

4,848

2,287

5,275

GUARULHOS - BRA

EZEIZA - ARG

CHILE - CHI

BOGOTÁ - COL

MIAMI - USA

*Some spaces are available only in specific lounges. To know about space availability and any other information about LATAM VIP lounges, please contact our commercial team.

VIP LOUNGES

LIVE MKT

DIGITAL

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Our airline group offers the most modern and innovative wireless onboard entertainment technology in South America. With this new product, passengers can view the best movies, TV series, and full seasons from their own tablets or smartphones. This system allows the passenger more control and options during the flight, quickly and efficiently.

More than 672,000 people have already downloaded the app. Available on all aircraft without individual screens, beginning in March 2016.

Last information update: march/2016. To learn more about the digital opportunities on the Vamos/LATAM platform, contact our commercial team.

With the digital boarding pass,LATAM passengers can check-ineasily and quickly, select their seat,and get their boarding card.

Your brand will accompany the LATAM passenger travel in a unique space. From the moment the passenger settle in his seat until the warning to untie the belt, he is impacted by your message.Advertising is applied to the head restraints present in all economy class seats of aircraft performing domestic flights.For more information, contact our commercial team.

We invite you to join us on a fascinating journey through a world without borders. On the Vamos/LATAM Website you will find an amazing amount of information: inspiring lists, full-length articles, and comprehensive guides. Everything you need to start dreaming about your next destination.

VAMOS/LATAMWEBSITE

HEAD RESTBOARDING PASS

Brand Channel: Sponsored Channel with brand exclusive content.

LATAM ENTERTAINMENT

MÍDIA KIT 12

New Sell | Vamos/LATAMAv. Mofarrej, 619CEP: 05311-000 - São Paulo, SPTel: 55 11 3048-3103 – Fax: 55 11 3045-2277

INFORMATION ON CHARGES,BILLING AND MATERIAL/COMMERCIAL OPERATIONSDELIVERY:

INFLIGHT ENTERTAINMENT INDICATORSFOR TAM LINHAS AÉREAS:

Due to constant fleet variations, data and numbers presentedin this media kit concerning fleet, destinations, passengers,market share, among others, are subject to change

Vamos/LATAM Magazine - BRAircraft are supplied with magazines in Brazilian bases (BSB, CGH, GIG, GRU, SDU).

Onboard TV - BRSafety video – National:Domestic Routes: all routes except for those mentionedbelow:• It is not shown in domestic routes which use Wide Bodyaircraft (44 flights per month).• It is not shown in aircraft without an entertainment system(1.375 flights per month);• It is not shown in aircraft with an inoperant entertainmentsystem (153 flights per month);• It is not shown in aircraft they are in the maintenancecenter LATAM QSC (153 flights per month);• It is not shown in aircraft who has had the current content

uploaded after the 15th day of each month (458 flights per month);• The number of flights mentioned in previous sections ofthis media kit already excludes flights mentioned in this section.

Safety video – International:International Routes: Buenos Aires, Rosário, Santiago doChile, Montevidéu, Caracas, Paris, Miami, Nova Iorque eOrlando, Milão, Madri, Lima, Frankfurt, Londres, Assunção eCiudad del Este, Santa Cruz de la Sierra, Ciudad de México.Except for those mentioned below:• It is not shown in aircraft who has had the current contentuploaded after the 15th day of each month (75 flights per month);• It is not displayed on the aircraft, for operational reasons,did not have the loaded current content (151 flights per month);• The number of flights mentioned in previous sections ofthis media kit already excludes flights mentioned in this section.

Vamos/LATAM Program - BR:Domestic Routes: all routes except for those mentionedbelow:• It is not shown in flights departing between 12:00 am and5:00 am, domestic routes which use Wide Body aircraft (1.129 flights per month);• It is not shown in aircraft without an entertainment systemor audio in seats (1.300 flights per month);• It is not shown in aircraft with an inoperant entertainmentsystem (144 flights per month);• It is not shown in aircraft they are in the maintenancecenter LATAM QSC (144 flights per month);• It is not shown in aircraft who has had the current contentuploaded after the 15th day of each month (433 flights

per month);• It is not shown in aircraft that it occurred failure by thecrew (2.839 flights per month).• The number of flights mentioned in previous sections ofthis media kit already excludes flights mentioned in this section.• The open audio volume during Vamos LATAM programming can sometimes be inferior to the Safety Video volume.

Video infrastructure in LATAM fleet:It is possible that some aircraft may not have all necessaryequipment to broadcast the audio/video programming. Ingeneral, the TV programming for a given month will begin to be loaded on the first day of the month. On 100% of the fleet and on the 15th, the entire fleet will have the programming loaded.

MerchandisingHead Rest – National and International Routes:Coverage:Domestic and international routes using A319/A320/A321 - 131 aircrafts. Head Rest on the fleet: 19.870.Flights per month: 21.116All routes except for those mentioned below:• Narrow Body Fleet: not available on domestic flights conducted with aircraft Narrow Body (44 voos por mês);• Wide Body Fleet: not available on international flights (Buenos Aires e Santiago) conducted with Wide Body aircrafts (111 voos por mês).• Deadlines:Standard campaign periods are:Jan/Feb/Mar (material must be submitted by 20/Nov)Apr/May/Jun (material must be submitted by 20/Feb)Jul/Aug/Sep (material must be submitted by 20/May)Oct/Nov/Dec (material must be submitted by 20/Aug)

COMMERCIAL TERMS AND CONDITIONS

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COMMERCIAL TERMS AND CONDITIONS

• Operational Details:Thirty (30) consecutive days are necessary for campaign switching for all of the A319/A320/A321.• During the switching period there will be a mixture of different materials on the same aircraft.

Promotional CampaignsStandard campaigns are weekly, from Monday to Sunday. Material for promotional drawing or sampling, as well as text for speeches and product drawing must be submitted for approval by New Sell at least 14 consecutive days in advance, considering the initial action date. Material for product drawing or sampling must be delivered to caterers at specific bases from where promotional flights will take off, 5 to 7 consecutive days prior to start of promotional action.LATAM reserves the right to modify promotional action programming. Should this occur, all agencies and advertisers involved will be properly notified so that, along with the commercial department, one of the following actions may be taken:• Change of proposed placement period/route;• Compensation during the same period/route on a differentdate;• Billing deduction.

DuplicatesMaterials for placement which contain brands other than those from the advertiser with have a price increase of 30% over the standard list price.

Placement MaterialAll advertising materials for onboard placement will be validated by the Marketing Department at LATAM Linhas Aéreas. New Sell reserves the right to reject inadequate or substandard material, whether it is for placement in

magazines, newspapers, video, audio channels, promotional campaigns or merchandising.For placement in printed media it will be necessary to send aCD or compatible media, accompanied by graphical proof ofcolor and text.In case there is no physical graphical proof, no questioningwill be accepted regarding the reproduction quality of material printed at Vamos/LATAM.For placement in video media it will be necessary to senddigibeta, betacam or DVcam material, with clapboard marking and a DVD or MPG copy. For audio it will be necessary to send a CD or digital files.It is indispensable to identify the advertiser in every materialsent for placement. Any delay or lack of delivery, defectivematerial or non compliant with commercial practices entailsbilling without due credit on the reserved space.

Placement PeriodVamos/LATAM products with monthly frequency are guaranteed to be placed for 30 days; however the period may not necessarily start from the 1st day of the given month. Due to loading logistics and changes in aircraft overnight stay schedule, this period may be actually accounted for up to 15 days from the beginning of the placement.

Minimum PlacementIt is possible that at some point there might be failure in displaying all content mentioned in this media kit. This is due to external factors which are part of the airline business such as delays, flight cancellations, route alterations, climate changes, technical problems, among others.

Programming CancellationLong-term programming contracts may be cancelled with prior written notification, 60 days in advance. The payment already made for placement which has not been received shall be made by billing of list values for amounts not yet paid.

Updated: 2016.08.29

Rodrigo LimaSales Director+55 11 3048.3103rodrigo.lima@newsell.com.br

Humberto GaldieriBusiness Manager+55 11 3048.3119+55 11 98303.5500humberto.galdieri@tamnasnuvens.com.br

Claudio FerroOperations Manager+55 11 3048.3179claudio.ferro@tamnasnuvens.com.br

Daniel FreixoBusiness VP+55 11 3048.3103+55 11 99702.6746daniel.freixo@newsell.com.br

Fábio FerreiraMarketing Manager+55 11 3048.3137fabio.ferreira@tamnasnuvens.com.br

Giovana CandêoSales - Paraná+55 41 9244.7000giovana.candeo@newsell.com.br

Ivan FerreiraBusiness Manager+55 11 3048.3112+55 11 98600.7666ivan.ferreira@tamnasnuvens.com.br

Renato NetoOperations Supervisor+55 11 3048.3135renato.neto@tamnasnuvens.com.br

Gabriel SoutoSales - Rio de Janeiro+55 21 99694.5265gabriel.souto@newsell.com.br

Noele ParajaraMarketing Assistant+55 11 3048.0038noele.parajara@tamnasnuvens.com.br

Silvana SoppaSales - Paraná+55 41 9207.3207silvana.soppa@newsell.com.br

Edson VieiraQA Assistant+55 11 3048.4748edson.vieira@tamnasnuvens.com.br

Gustavo BurnettSales - Brasília-DF+55 61 9878.1540gustavo.burnet@newsell.com.br

Mayara FrançozoDirectorship Assistant+55 11 3048.3110mayara.francozo@tamnasnuvens.com.br

Other states

Commercial Team - SÃO PAULO (BR)

CONTACT US AND SCHEDULE A VISIT!

Tel: +55 11 3048 3103 . Av. Mofarrej, 619 - CEP: 05311-000 - Vila Leopoldina - São Paulo, SP

BRASIL

URUGUAI

ARGENTINA

MEXICO

USA (MIAMI)

OTHER COUNTRIES

CHILE

PERÚ

EQUADOR

COLÔMBIA

To know opportunities in other countries,

Contact us

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