2016 blr hr media kit

| Human Resources

2016 MEDIA KITConnecting you with HR executives through innovative advertising and lead generation

| Human Resources

2016 Media KitReady to build your ideal campaign?

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Paul Manko Sales Manager [email protected] 800-727-5257, Ext. 2223

Authoritative Content Targeted AudienceHR is BLR Media’s flagship market and with 35 years in the business, our expertise and customer loyalty run deep. For HR decision makers, we provide forward-looking solutions through Web subscriptions, webinars, traditional guidance books, and other critical resources. And for our media partners, we provide an unparalleled opportunity to tap into this burgeoning market through advertising solutions crafted around your specific brand messaging and marketing goals. Talk to our team today about customizing a campaign to gain the competitive edge.

BLR Media’s HR Vertical Covers:

4Media Sites

9eNewsletters

1 Magazine

HR is a competitive arena. If you want to stand out, you need to advertise smart.


Title: Vice President of HRCo. size: 1,000–5,000 Industry: Automotive

Title: HR ManagerCo. size: 500–1,000Industry: Health Care

Reputable name in the industry

Award-winning premium content

Engaged audience

PrintDigital

Events

Reach Active Engaged Subscribers:


Brand TrustOur readers trust our timely, relevant, and accurate content to help them stay on the right side of the law, keep up to date with technology, and reach their full career potential.

Vendors benefit from the trusted reputation of our brands. BLR Media publications place vendor brand messaging alongside original, quality content for organic promotion and maximum exposure to the target audience.

News + Education + Research Having a presence on BLR Media’s network means your brand’s content will be perceived as expert quality in its field. Our offerings provide the opportunity to reach professionals through multiple content platforms.

What Separates BLR Media While our competitors struggle with lack of focus, we distinguish our publications with superior content in niche verticals.

NEWSOur editors and experts address the most important news and trends to

engage our audience.

EDUCATIONLive events, webcasts, and roundtables help professionals address their latest challenges and advance their careers.

RESEARCHOur best practice reports and sponsored surveys

provide industry and topic-specific research across numerous verticals and specialties.

HR Daily Advisor

HR Daily AdvisorOur flagship publication keeps readers informed on the latest in HR management, HR tech, hiring and recruiting, compliance, leadership, and more.

HR Daily Advisor features a rich diversity of content such as slideshows, videos, webcasts, research, and infographics. Guest blog posts, surveys, and talkback articles create a strong readership voice.

Job Level

34%Mid-Level and Entry

32%Manager Level

14%Director Level

9%Senior Management

6%VP Level

5%C-Level

Company Size


1–49

50–99

100–249

250–499

500–999 1000–4999 5000+

41%15%

12%

9%

7%9%

7%

Our HR Decision Makers

Chief HR OfficerChief Personnel OfficerSenior VP of Human ResourcesCorporate HR DirectorCompensation and Benefits DirectorExecutive Director of HR

Director of Employee RelationsManager of Recruitment and RetentionManager of Operations and HRPayroll ManagerHR ManagerHRIS Manager

HR Daily Advisor Website Opportunities

Website Traffic


110kMonthly Page

Views

157kQuarterly Unique

Visitors

LEADERBOARD AD

728x90 50 KB

SKYSCRAPER AD

160x600 50 KB

WELCOME AD

550x480 200 KB

TEXT SPONSORSHIPS

Thumbnail image Character Limit: 80

HALF-PAGE AD300x600

50 KB

BUTTON AD

220x9025 KB

Website Placements

Recent Topics Include:• Peer training• Corporate culture

development• Mobile learning

and eLearning

• Gamification• Millennials versus

older learners• Bridging the digital

skills gap

HR Daily Advisor E-Newsletter Opportunities


E-Newsletter Readership

212kSubscriber Base

6Issues Mailed

Per Week

E-Newsletter Placements

LEADERBOARD AD 728x90 50 KB

SKYSCRAPER AD

160x600 50 KB

SPONSORSHIP

Text/ImageSize NA

MEDIUM RECTANGLE300x250 pixels

50 KB

HR Hero Line

HR Hero LineHR Hero Line focuses on employment law tips, news and analysis, Q&As, and lessons learned from the courtroom. The twice-weekly e-newsletter mails on Wednesdays and Fridays.

The highly engaged HR Hero audience is active on social media and in our forum; quick to reach out to editors or other readers with tricky HR issues.

Engagement

18,577Forum Threads

153,412Forum Posts

24,679Forum Members

8,778Twitter Followers

1,340Facebook Likes


Job Titles Include:Chief HR OfficerCorporate Director of HRCompensation DirectorVice President of HRSenior HR ConsultantHR ManagerCorporate Paralegal

HR Hero Line Website Opportunities


LEADERBOARD AD

728x90 50 KB

SKYSCRAPER AD

160x600 50 KB

WELCOME AD

550x480 200 KB

TEXT SPONSORSHIPS


HALF-PAGE AD300x600

50 KB

BUTTON AD

220x9025 KB

Website Placements

Website Traffic

238kMonthly Page

Views

361kQuarterly Unique

Visitors

HR Hero Line E-Newsletter Opportunities



100kSubscriber Base

2Issues Mailed

Per Week



SKYSCRAPER AD

160x600 50 KB

SPONSORSHIP

Text/ImageSize NA


50 KB

Training Daily Advisor

Training Daily Advisor mails to a targeted list of training, learning, and development professionals interested in keeping their organizations up to date in today’s complex world of talent development. Recent Topics Include:

• Peer training• Corporate culture

development• Mobile learning and

eLearning

• Gamification• Millennials versus older

learners• Bridging the digital skills gap

List Statistics

Training Daily Advisor subscribers nclude decision-makers at more than 24,000 companies.

Job Titles Include:• VP Worldwide Training• VP Organizational Learning• VP Mission Leadership• Senior Director of Training

• Director of Performance• Director of Learning• Senior Manager, IT Training• Talent Development Manager

Companies Include:• AT&T®• Bank of America• Bristol-Myers Squibb• Coca-Cola• FedEx• General Electric• Hilton Worldwide

• IBM• Johnson & Johnson• J.P.Morgan Chase• Lockheed Martin• Microsoft®• Sodexo• Verizon Wireless

Subscriber Company Size in Number of Employees:

67%Manager Level

or Above

30%Company Revenue

of $100M or more


Training Daily Advisor Website Opportunities


LEADERBOARD AD

728x90 50 KB

SKYSCRAPER AD

160x600 50 KB

WELCOME AD

550x480 200 KB

TEXT SPONSORSHIPS


HALF-PAGE AD300x600

50 KB

BUTTON AD

220x9025 KB

Website Placements

Website Traffic

6kMonthly

Page Views

6.1kQuarterly Unique Visitors

Training Daily Advisor E-Newsletter Opportunities



30kSubscriber Base

6Issues Mailed

Per Week



SKYSCRAPER AD

160x600 50 KB

SPONSORSHIP

Text/ImageSize NA


50 KB

Recruiting Daily Advisor

Recruiting Daily AdvisorRecruiting Daily Advisor will engage sourcing and recruiting professionals with quality content in this niche market. Topics covered include predictive metrics, candidate pipelining, passive search, and more.

Company Size

Our Recruiting Decision Makers

Senior Vice President, RecruitingDirector of RecruitmentAssociate Director, StaffingSenior Director—Global Talent SourcingNational Recruiting ExecutiveSenior Sourcing Manager

Senior Corporate RecruiterRecruitment ManagerSenior Manager, Strategic SourcingSenior Manager Permanent Staffing Manager—Talent Sourcing

Staffing Manager

68%Mid- and

Entry-Level

21%Manager

7%Director

3%VP

1%Senior

Management


55kSubscriber

Base

Projected Job Level

50–99

100–249

500–999

5,000+

1–49

1000–4999

47%

12%

10%

12%

5%

13%

Recruiting Daily Advisor Website Opportunities


LEADERBOARD AD

728x90 50 KB

SKYSCRAPER AD

160x600 50 KB

WELCOME AD

550x480 200 KB

TEXT SPONSORSHIPS


HALF-PAGE AD300x600

50 KB

BUTTON AD

220x9025 KB

Website Placements

Website Traffic

1.6kMonthly

Page Views

4.5kQuarterly Unique Visitors

Recruiting Daily Advisor E-Newsletter Opportunities



55kSubscriber Base

6Issues Mailed

Per Week



SKYSCRAPER AD

160x600 50 KB

SPONSORSHIP

Text/ImageSize NA


50 KB

Custom E-Newsletter Edition

Create a custom special edition newsletter—and exclusively promote your brand to our subscribers. A custom newsletter gives you the opportunity to drive traffic to your website, promote upcoming events, and market your custom assets to our audience.

Set your brand apart with:

• 3 banner ad positions• 3–5 promotion slots with whitepaper content• A onetime send to one or more of the following lists:

• HR Daily Advisor (212,000 subscribers)• HR Hero (100,000 subscribers)• Recruiting Daily Advisor (55,000 subscribers)• Training Daily Advisor (30,000 subscribers)


Compensation and Benefits Publications



36kSubscriber Base

1Issues Mailed

Per Week

Benefits in 5

LEADERBOARD AD

728x90 50 KB

MEDIUM RECTANGLE

300x250 pixels 50 KB

36kSubscriber Base

1Issues Mailed

Per Week

Compensation in 5

LEADERBOARD AD

728x90 50 KB

MEDIUM RECTANGLE



36kSubscriber Base

1Issues Mailed

Per Week


Leave Management in 5

LEADERBOARD AD

728x90 50 KB


50 KB

HR– and California–Specific Publications



23kSubscriber Base

1Issues Mailed

Per Week

Strategic HR in 5

LEADERBOARD AD

728x90 50 KB

MEDIUM RECTANGLE



36kSubscriber Base

1Issues Mailed

Per Month

California HR in 5

LEADERBOARD AD

728x90 50 KB

MEDIUM RECTANGLE


Marketing Opportunities

Position your brand in front of one of the largest networks of HR decision makers. Our engaged employers know that they can count on our curated content to help them make important purchasing decisions.

Build your campaign using the efforts below to get access to buyers and start generating immediate, measurable results.


List Targeting Third-Party E-mails

Lead Generation

Best PracticesCustom CPL

Campaigns

ResearchSurvey

SponsorshipsCustom Research Sponsored Content Infographics

EventsSponsored

Webcasts

Recruiting SummitStrategic HR

Summit Learning Tech

HR Leadership Exchange

AEIS (Advanced Employment

Issues Symposium)

BrandingDigital Display

Ads

E-Newsletter

Sponsorships

Custom Newsletter

Edition

HR Decisions

Magazine

Best Practice White Paper Sponsorship

The HR Daily Advisor Sponsored White Paper Series for 2016 provides a turnkey lead generation opportunity that delivers leads and brand awareness. Provide us with a white paper or we can create one for you to target our audience, and you receive all the

leads generated for 30 days.

• 500 leads guaranteed• 30-day promotion• Promotions via e-mails, newsletters, and website placements• Leads provided once a week or to vendor’s preference

Insurance & BenefitsRecruitingTalent AcquisitionComplianceHRISOnboarding Millennials in the Workforce

Targeted e-mail blastsE-newsletter editorial featuresDaily Advisor homepage sliderWebsite contextual units

Daily Advisor research sectionsSocial mediaE-newsletter special edition

Available Promotion ChannelsPast Best Practice Topics


Sponsored Webcasts

Position your webcast content in front of our large network of active, engaged subscribers. Simply provide your speaker, slides, and topic of interest, and our award-winning team will take care of producing and promoting the event.

Don’t have a speaker? No problem. We’ll source a speaker from our network of experts. We accommodate both live and prerecorded presentations.

You’ll receive a full report of registrants and attendees following the webcast. A minimum of 400 registrants is guaranteed.

Sponsorship includes:• An e-mail invitation to your target audience of HR, Comp & Benefits, or Training

professionals• Positioning in the Daily Advisor serving the target audience• Reminder e-mails to registrants, as appropriate• Post event e-mail follow-up with registrants to point them toward the

on-demand webcast• Full contact information for all registrants• A highlighted list of webcast attendees• Branding in all promotional materials, as well as during the webcast

Recognition

Hiring & Recruiting

Time & Attendance

Retention

Compliance

HR Strategy

Payroll

Social Media in HR

HR Technology

Talent Management

BYOD

Job Desciptions

Pay & Performance

Past Webcast Topics


Registrants represent an audience of senior level professionals comprised of the following titles:

CEO/CFO/CIOVP of Human ResourcesVP Compensation & BenefitsVP Training/DevelopmentHR DirectorRecruiting DirectorBenefits Director

Director Training/DevelopmentHR ManagerRecruiting ManagerBenefits ManagerTraining/Development ManagerCompensation Manager

“It was very good information especially since we were thinking of enhancing our HR technology. It’s good to know [what] other companies/organizations are doing and also the products that they are looking at.”

—Gillian S., attendee

Third-Party E-mails

Reach prospects by geographic location, company size, industry, job title, or other filters. BLR Media can help you target the right audience for your product message.


Company SizeTarget prospects in company sizes ranging from 5 and less to 5,000 or more.

Job Title/LevelTarget job level or function to reach key decision makers. Segment by individual titles or at manager, director, senior executive, or C-level.

Geographic LocationBLR Media can deliver your message by country, geographic region, U.S. state, and more.

Target IndustryBLR Media can segment by one or more industry sectors. Our topic-specific publications allow you to directly engage your intended audience.

Topic RelevancyOur structure supports topic-specific messaging across a range of markets and verticals.

Engagement PreferenceBLR Media can deliver your message through sponsored webcasts and events, opt-in e-newsletters, sponsored research, websites, and more. Gain direct access to prospects through single or multiple channels.

Sponsored Research ReportsMarket research, content development, and branding


HR Daily Advisor Sponsored Research

Mine critical industry data by surveying our HR Daily Advisor subscribers about key strategic issues.

Utilize BLR Media resources to leverage data and analysis to help build your brand and craft a market dialogue about your solutions.

We offer something other custom publishing companies can’t: the trusted BLR Media brand. Our HR Daily Advisor audience includes more than 212,000 HR professionals and C-level decision makers.

How It Works

• You choose a topic from our research calendar. 2016 topics include:

> Recruiting Best Practices> Talent Management> Retention, Engagement, Branding> What’s Working in Branding> HR Technology Trends> Overtime, Classification, FLSA> Or your custom topic

• Collaborate with the BLR Media team on survey design and questions.• Results are presented in a 65-page digital and print report to include in-

depth data analysis.• Generate lead volume by adding a webinar to your package, and utilize the

expertise of our HR experts.• A minimum of 500 leads is guaranteed for the report; a minimum of 400

leads is guaranteed for the webinar.

Research Benefits

• Co-branded survey on sponsor-selected topic• Dedicated writer assigned to collaborate with sponsor on content and

format• 4-color ad within print and digital report• Permanent online hosting of co-branded report• 100 print copies delivered to sponsor• Promotional e-blast to HR Daily Advisor audience• Press release of results including sponsor logo• Report promoted in e-newsletters and through 90-day run-of-site banners

HR Decisions Magazine

HR Decisions offers a fresh look at the strategic issues that challenge human resource executives in today’s ever-changing business arena.

This bimonthly publication provides upper level professionals with the in-depth coverage they need to make decisions about key issues like goal alignment, talent management, culture, HR metrics, big data, employee engagement, retention, corporate branding, and outsourcing.

Available in digital and print


126kDigital Circulation

20kPrint Circulation

Issue Highlights:• Dynamic graphics and

illustrations• Multiple sponsored

content and custom opportunities available

• Interactive video, links, and digital-only features

Past issue features include:• Employer Branding• HR Metrics• HR Technology• Recruiting• Big Data

Custom Content

Looking for content on a specific HR topic? BLR Media can provide you with invaluable data and information directly from our extensive audience of HR professionals. As an underwriter of the white paper and webinar, you can leverage the recognized Daily Advisor brand to position your organization’s name and ideas at the forefront of the

industry.

Exclusive SponsorshipThe custom white paper or webinar includes a dedicated landing page that will showcase your brand as the sole sponsor. Full lead generation is included and a supplemental full-page ad in HR Decisions Magazine.

Custom White PaperProvide us with a topic of your choice and let our award-winning editorial team create a thought leadership paper for your lead generation efforts.

Custom WebinarWe will source a speaker and create the presentation slides to align with your chosen webinar topic. HRCI and SHRM credit is included with all webinars.


Sponsored Surveys

Harness the power of 212,000 HR professionals to gain insight into the latest trends in your market—and then benefit from the leads generated by the survey results. This highly engaging content features built-in press coverage and is regularly picked up by HR bloggers and industry experts.

Ready to get started? Our editorial team will do the legwork for you. We’ll develop relevant survey questions and brand the survey to your needs. You have the option of adding custom questions relevant to your target market. Once the survey is complete, we’ll generate a custom research report and send you 100% of generated sales leads.

For even more engagement, ask about our custom infographics. We’ll bring our design team on board to create an original visual graphic of the survey results branded with your logo.

Sponsorship Includes:• Logo on e-blast• Logo on online survey• Logo on survey results research report• 30-word company description at end of research report• Press release of survey results, mentioning your sponsorship • 12-month posting in Research Library Archive

Hiring Survey Results Employee Perks Survey Results

Sponsored by


Cost Per LeadWhite Paper Lead Generation

Whether you’re targeting a broad audience of HR professionals or a niche group of C-level executives, our CPL program will identify the prospects you need. Subscribers that download content on our HR network are qualified decision makers at top-level companies.

Our popular white papers, sponsored research, and e-books receive thousands of downloads a week. Position your assets on our HR network and receive sales-ready leads in real time.

Looking to set your brand apart? We can custom-design a landing page exclusively for any or all of your assets, including a logo, company colors, and an extended description.

Company SizeJob TitleJob Level/Responsibility

IndustryState or RegionYour Custom Question

Common Segmentation Selections

White PapersE-BooksCase StudiesResearch

InterviewsTemplatesCalculators

Successful Lead Generation Assets

Targeted E-mail BlastsWebsite Banner AdsE-newsletter placementsWebsite Contextual UnitsDaily Advisor Research SectionsSocial Media

Available Promotion Channels


Live Event Sponsorship Opportunities

RecruitConLas Vegas May 2016

Recruiting, or talent acquisition, is the most basic and most critical HR task. “Get the right people in the door,” as Sam Walton famously said. Today’s recruiting landscape is rapidly changing, with social media and technology-based techniques replacing traditional methods, and proactive, pool-based approaches replacing reactive job filling. Attendees learn about the latest technology, trends, and compliance issues in hiring the best employees.

Strategic HR SummitLas Vegas May 2016

Getting that coveted “seat at the table” and being a valued business partner is the goal of any rising HR executive, and that means attendees—senior HR execs and those who aspire to be senior execs—come to learn to speak the language of the C-suite, stay current on HR trends and upcoming challenges, meaningfully contribute to the strategic plans of the organization, and proactively position HR to deliver on them.

Learning TechLas VegasNovember 2016

Talent management is generally seen as the key HR challenge of 2016, and learning technology is always the backbone of that effort. Attendees will find out what’s available in learning technology, how to apply the most effective learning strategies for their organizations, and how to communicate the ROI of employee learning and development. All attendees will get a meaningful mix of learning science and available technology.

AEIS (Advanced Employment Issues Symposium) Las Vegas November 2016

HR managers return year after year to this important program packed with practical guidance for overcoming the latest HR management challenges. Multiple session tracks address the latest HR, performance management, and employment law compliance obligations. Recognized experts get beyond the basics; a variety of learning approaches appeals to every attendee.

Opportunities Available:

• Tabletop booth exhibit• Logo on all conference materials• Full page ad in conference program• Post conference attendee list• Speaking opportunity



HR Leadership Exchange Event

This unique forum allows leaders and our industry partners to discover, discuss, and share best practices in breakout sessions at a resort setting. Sponsorship of this think-tank experience is limited to a select number of sponsor organizations, allowing high-impact access to a powerful group of decision makers. Sponsors will be shoulder-to-shoulder with attendees throughout the breakouts, meals, and social events.

Join us in September 2016 at the Park Hyatt Aviarain Carlsbad, California. This AAA Five Diamond seasideresort is just north of San Diego. It sits atop a high ridge on the shore of the Batiquitos Lagoon, a wildlife sanctuary and a place of natural beauty, and overlooks the Pacific Ocean.

Exchange Benefits• Sponsor sends 1–3 attending executives to maximize footprint.• Access to 50+ senior level HR decision makers for 3 days.• A 90-minute private session with 5 executive attendees.• Limited number of sponsors maximizes your ROI. We keep the ratio of attendees to sponsors at about 5 to 1.

HR Decisions Magazine 2016 Editorial Calendar

MONTH TOPIC DESCRIPTION RESEARCH REPORT

AD CLOSE

ISSUE LAUNCH

JANUARY/FEBRUARY

Recruiting 2016 Between the economic recovery and a looming skills gap, recruiting presents many challenges—and opportunities—for organizations. What are best practices for 2016? How can companies leverage social media to gain a competitive advantage and engage passive candidates?

Recruiting Best Practices TBD FEBRUARY

MARCH/APRIL Talent Management Once they’ve gotten top recruits through the door, how are organizations managing them effectively? Training programs, succession plans, recognizing high-potential employees—what are best practices today? How can companies drive engagement and retention?

Talent Management TBD APRIL

MAY/JUNE Retention, Engagement, Branding

As the economy picks up, retention is suddenly a huge issue. You don’t get retention without engagement, and branding begets engagement. But what really works? How do you keep the key players you must retain in order to stay productive and competitive?

Retention, Engagement, Branding TBD JUNE

JULY/AUGUST Voluntary Benefits It is difficult for employers to stand out from their competitors, especially when it comes to consistent branding. What specific steps must be taken to build an employment brand? What does it take to be an “employer of choice” in 2016?

What’s Working in Branding TBD AUGUST

SEPTEMBER/OCTOBER

HR Tech Trends Technology is streamlining every modern occupation—and HR is no exception. What innovations are making the most impact? What processes pay off the most? And can technology really be trusted in a field where professionals might prefer being “high-touch” over “high-tech?”

HR Technology Trends TBD OCTOBER

NOVEMBER/DECEMBER

Fair Labor Standards Act (FLSA)

No question, the biggest challenge for HR in 2016 will be the new rules regarding classification and overtime. Hiring, paying, recordkeeping, and management will all be impacted. What steps should you take, and what are the administrative, managerial, and legal pitfalls?

Overtime, Classification, FLSA TBD DECEMBER
