FOOD / DRINK / TRAVEL / LIFE

ESSENTIAL NUTRIENTS WITH A NORTHERN TWIST

ach issue, Bitten goes the extra mile to seek out the amazing amongst us. From road trips to back-yard bakeries, food slams to farm shops, Bitten’s signature mix of smart advice, immersive photography and expert reporting on food, design, style and travel will offer practical ways for our readers and their gang to step out of the weekly routine, and to see, hear, feel and taste the world around them.

What connects our stories? Passion.

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treet food, food slams, farmers’ markets, artisan bread, craft beer and small batch gin: some say food and drink is having a moment.

We disagree. Bitten isn’t about food as fad; drink as fashion. It’s about the constants: real people, driven by a passion to bring something amazing into the world.

Butchers. Bakers. Real ale makers. Bitten is about reconnecting to the stuff we consume in a curious, intelligent and celebratory way. It’s about going upstream to the source. It’s about finding the stories, people and passions that truly nourish us all. Stories that weave through food, drink, travel and culture. And it’s driven by an honest desire to go off grid and bring home the bacon.

Bitten will seek out the region’s best producers, providers and personalities - working with a team of truly great writers, illustrators, home economists and photographers.

Bitten is a food and drink magazine for people who eat and drink.

Food and DRINK

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esigners, dreamers, makers, schemers: Bitten celebrates the best of the northwest’s resurgent creative economy, its genuinely inspiring start-ups, and its tenacious heritage brands.

We explore teeming cities and tranquil islands with a forensic desire to share our discoveries. We focus on the things that genuinely interest us, the stories and the stuff that have remained stubbornly off the radar for too long. And we’ll tell it like it is.

We believe people are hungry for experiences that connect them to each other. Existing media often works to a different agenda. Bitten’s doing something different: we want to create unique emotional connections between our readers and the people, places and passions we write about, every issue.

Bitten is a magazine for people with an appetite for new experiences - wherever they may lead.

LIFE and TRAVEL

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Bitten is a full colour magazine aimed at an urban intelligent readership.

Our readers are curious, opinionated, influential and engaged: and they care about the stuff that surrounds them, where they live, where they relax and what they buy. They’re switched on, engaged with online and social media, and passionate about exploring and experiencing city life and weekend adventures.

Mostly, but not exclusively, they sit in the 25-45 age bracket. They’re pretty evenly split, gender wise. Independently-minded, they are avidly interested in:

– Independent retail– Local food and drink providers

– Respected national and international brands– Ethical consumerism, organic and traceable produce– Cultural travel in the UK and beyond– Music and the arts– Consuming big city attractions– New tech and social media

We, and our readers, are a community connected by passion - a passion that makes us, both, want to reach out, prod, poke and peer around the back of the world around us. It’s a journey that will be as thrilling as it will be surprising. And it’s a journey, currently, that no other publisher is taking. It’s an open road. And we can’t wait to get moving.

THE facts

Bitten will feature in-depth profiles of the region’s vibrant food and drink landscape: from farm to table, trawler boat to restaurant, as well as curated coverage on the stuff that makes our free-time fun: retail, art and culture, travel and entertaining at home. Essential nutrients that keep all our senses working overtime.

It will not be stuffed with adverts: Bitten will snag into people’s consciousness because of the quality of its content. What we write about will matter to us, and it will matter to our readers.

Editorial will be impartial, honest, authoritative and opinionated. We aim to dig deeper, drive further, aim higher: to go beyond the style-over-content, the ‘lifestyle’ blurb and the fawning advertorial - and engage, intelligently, with the people currently responsible for the northwest’s Renaissance as a place where really great things are happening. Great things that other publications are simply missing out on.

Each issue will feature excellent photography, infographics, illustration, insider columns and frank comment - to give context and commentary on the ever-evolving food, drink and cultural landscape of Liverpool, Manchester and beyond.

We’re approachable. We’re influential. You can trust us. Our readers respect and value our opinion - and we know how best to share your story with them. So get in touch, and let’s see how Bitten can bring your story to our readers. We’ve lots of ways for you to reach our followers, we can custom design bespoke adverts for suppliers who don’t have creative, advertorials, travel features or competitions. Talk to us.

Bitten is produced by a team with decades of experience in the regional publishing industry, editorial, design and journalism both digital and print. They’ve been at the helm of the region’s biggest, best loved titles, and they’ll bring a sharp editorial integrity to Bitten - an unflinching desire to cut through PR hype, and an eye for a truly great

story. Together with a team of Liverpool and Manchester based writers, bloggers, photographers and food experts, they’ll map out the region’s food, drink and leisure offer without fear or favour. And, no doubt, they’ll break a few eggs along the way. Bitten will feel like a national publication, but its focus (and its heart) will be in the north.

THE INGREDIENTS

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