2015 tata safari storme facelift press release
Post on 24-Jul-2015
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KeyHighlights:oAdvanced2.2LVARICOREnginewithrenewedpowerof150PS,improvedLowEndTorqueanda5speedgearboxoNewIntegratedCONNECTNEXTInfotainmentSystembyHarmanoStylizedJavaBlackinteriorswithSilverAccentsoNewTataSignatureMultiFunctionSteeringWheeloUltrasonicreverseparkingsensors,ontheCONNECTNEXTscreenoNewaggressiveupperandlowerfrontgrill,inspiredbypremiuminternationalSUVbrandsoCapable4X4withESOF(ElectronicShiftonFly),withagroundclearanceof200mm,andaCommandingDrivingPositionoAvailablein4X2optionforapoweredupurbandriveoDualairconditioning,withbuiltinrearventsforallroundcoolingoAirbagsforthetopendVXvariantsoABS(AntilockBrakingSystem)&EBD(ElectronicBrakeDistribution)forreassuringvehiclecontroloProjectorheadlampswithPES(PolyEllipsoidSystem)RingsoLaunchedatastartingpriceofRs9.99lacsexshowroomDelhiMumbai, 2nd June, 2015: Tata Motors today announced the launch of the new Safari Storme, loaded with new performance and connectivity features of DRIVENEXT & CONNECTNEXT, based on the companys customerfocusedHORIZONEXTstrategy.Taking performance of the new Safari Storme to the next level, DRIVENEXT has enabled better delivery of power and comfort, for an unparalleled drive and ride experience on all terrains, thanks to Tata Motors advanced 2.2 L VARICOR engine. With improved power @ 150 PS and better Low End Torque mated with a 5speed gearbox, the new Safari Storme will now boast a better and smoother drive, be it on cramped city roads,patchysurfacesoronhighways.Completing the driving experience of the new Safari Storme is a Fully Integrated CONNECTNEXT Infotainment System powered by Harman. The infotainment system is unique to the segment, featuring an LCD screen, with Bluetooth connectivity, iPodin, USBin and AUXin, along with a CD and AMFM player, offering an acoustic experience thats bestinclass, with six speakers, with other features like steering mountedcontrols,forcustomerstostayconnectedatalltimes. Speaking on the occasion, Mr. Girish Wagh, Senior Vice President, PPPM (Program, Planning and Project Management), Passenger Vehicles Business Unit, Tata Motors, said,As Indias first SUV the Tata Safari has constantly evolved catering to varied requirements of the Indian car buyer, inspiring them to not only think big, but to also think adventure with their families. The new Safari Storme launched today is based on Tata Motors HORIZONEXT, having evolved for a more engaging and connected drive, boasting added masculinity, with increased power. The new Safari Storme has a host of integrated connectivity
features for a more complete vehicle experience, new design elements to the exteriors and the interiors, for addeddynamism,boldnessandaggression,alongwithasuperiorroadpresence.Performance&SafetyThe new Safari Storme is a refined vehicle, delivering a performance of 0 100 km/hr in 14 seconds. The new VARICOR engine, turbocharged with VTT (Variable Turbine Technology), delivers 150 PS Power & 320 NM Torque, providing easy drivability, swifter response and lower NVH (Noise, Vibration and Harshness). The 4x4 variant also features ESOF (electronic shiftonfly) technology, enabling engagement of the 4x4 or 4X2modeonthemove,withhighfuelefficiencyat14.1kmpl.The Safari Stormes rigid ladder frame chassis constructed with advanced hydroformed members for high structural strength, adds robustness, enabling best load carrying capabilities, enhancing rigidity, while simultaneouslyreducingweight.Boasting a turning circle radius of 5.4 meters, the new Safari Storme makes driving and maneuvering in tight confines, absolutely easy. The ground clearance of 200 mm, with a gradeability of 32% in the 4X2 mode adds to the offroadability of the vehicle. ABS (Antilock Braking System) & EBD (Electronic Brake Distribution)bringsinthereassuranceforbettercontroloftheSafariStormeoneveryterrain.Crumple zones, side intrusion beams on all four doors, dual SRS airbags and the collapsible steering columnkeepspassengerssafefromallsides.In addition, there are features like the inertia switch and an auto engine immobilizer. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, unlocks all the doors and also switches on the hazard warning lights, warning other road users. The Safari Storme is also fitted with PES headlamps for betterilluminationandunwantedglare.Looks&StyleAn allnew upper and lower front look grill in Charcoal Grey and Ocean Grey (variant wise), gives the new Safari Storme a fresh powerful look. A new diamond motif has been adopted, to further create a classier effect, with Storme now embossed in black, on the silver cladding of the hood of the vehicle. The roof rails ofthenewSafariStormealsosportsubtlechanges,addingtothesportinessofthevehicle.The interiors of the Refresh are now lifted by a Java Black colour theme, highlighted by a Warm Silver accents on the dashboard and door handles. The seat fabrics are designed to complement the interior with a freshpatternontheinsertandcontraststitching.Opulence&ComfortThe luxurious and spacious interior of the new Safari Storme has ample leg space and headroom to accommodate a family of 5 in comfort, with plenty of luggage space for longer rides. The 5Link Suspension with Coil Springs for the rear wheels, with double wishbone suspension at the front, adds to the ride comfort, withthenew260mmdiameterSelfAdjustingClutchenablesseamlessgearshifting,forasmoothride.
The new Safari Storme has been updated with a newly integrated CONNECTNEXT Infotainment System by Harman, along with Tata Motors new Signature MultiFunctional Steering Wheel, with integrated controls foraddeddriverconvenience.Tata Motors has upgraded close to 200 dealerships across the country with over 15 exclusive UV dealerships, to deliver to its customers the desired world class ambience, purchase experience and consistent highquality aftersales service. The company is focusing on enhanced customer engagement levels at the dealerships through technologyenabled outlets, providing allencompassing services at one pointsales,serviceandspareparts.The pricing of the new Safari Storme start at Rs 9.99 Lacs (exshowroom, New Delhi). The range is available in four variants, LX (4x2), EX (4x2), VX (4x2 and 4x4), in five classy colors Arctic Silver, Urban Bronze, Pearl White, Astern Black and Arctic White. The new Safari Storme will also come with a warranty of3yearsor100,000kms,whicheverisearlier,extendableupto4yearsor150,000kms.The new Safari Storme has a range of accessories, designed and validated inhouse, by Tata Motors Genuine Accessories. For outdoor enthusiast, Tata Motors Genuine Accessories also offers a range of campingequipmentallofwhichcanbepurchasedatallTataMotorsPVDealerships.