5 0   P F E I F F E R   C O U R T   •   S I M P S O N V I L L E ,   S C   2 9 6 8 1  P H O N E   7 2 0 -­‐ 3 4 6 -­‐ 8 8 3 9   •   E -­‐ M A I L   E V E N S T E P H E N 2 0 0 0@GMA I L . C OM   •  

L I N K E D I N / F A C E B O O K / F O U R S Q U A R E   S T E P H E N   T O D O R O    

S T E P H E N   J .   T O D O R O  

SUMMARY  OF  QUALIFICATIONS  

  ! Digital,  broadcast,  direct  mail,  print  and  outdoor  media  

! Marketing  plan  research  and  development  

! Copywriting  and  script  writing  

! Client  relations  and  leadership  

! Media  planning  and  placement  

! Business  performance  strategy,  analysis  and  insight  

! Branding  and  creative  concepts    

! Nonprofit  Fundraising  

! Meeting  presentation,  planning  and  logistics  

! Corporate  sports  sponsorships  

! Detailed  and  Analytical  

! Excellent  communication  skills  

! Microsoft   Word,   Excel,   PowerPoint,   Adobe   software,   Final   Draft,  Apple  Mac  OS  and  other  writing  &  photo  software.  

PROFESSIONAL  EXPERIENCE  

                                             

2014  -­‐  Present        REI,  Inc.                                                              Nashville,  TN/Greenville,  SC  

Customer  Sales  Specialist  ! Outfitting  and  educating  REI  customers  for  their  outdoor  adventures.  

Includes:   camping,   climbing,   cycling/mountain   biking,   outerwear,  footwear,  paddle  sports,  etc.  

! Nominated  for  2014  Anderson  Award  –  REI’s  highest  honor  awarded  to  employees  who,   in   the  eyes  of   their   fellow  employees,   live  REI’s  core  values  and  embody  the  REI  co-­‐op  spirit.    

2013  -­‐  2014        Masterworks,  Inc.   Poulsbo,  WA  

Account  Executive  ! Management  of  3  agency  nonprofit  Rescue  Mission  clients.  

! Digital  and  direct  mail  fundraising  campaigns.    

! Developed   impact   strategy   and   communicated   planned   strategy  through  a  written  creative  brief.  

! Provided   client   services   leadership   for   Workflow,   Creative,   Digital  Marketing   and   Analytics   &   Insight   to   coordinate   agency   efforts   on  behalf  of  Rescue  Mission  clients.    

! Managed   internal   creative   meetings,   ensuring   client-­‐approved  strategies  were  understood  and  well  executed.    

       

! Coordinated  project  execution,  timing  and  budgets  with  client  and  all  relevant  agency  personnel.  

 

2007  -­‐  2013        Paul  McDougal  Marketing   Fresno,  CA  

Senior  Account  Executive  ! Management   of   Taco   Bell   local   franchise   and   company   association  

business  in  10  Western  U.S.  markets.  

! Supervised   execution   of   overall   marketing   plan   via   broadcast   and  print  media;  direct  mail;   corporate  &   sports   sponsorships;  outdoor;  branding;  value  added  and  other  opportunities.    

! Copywriting   and   brand   representation   of   Taco   Bell,   locally   and  regionally,  in  coordination  with  Taco  Bell’s  Brand  Guide  standards.  

! Coordination  of  quarterly  and  yearly  planning  meeting  presentations  including   business   performance   review   and   projections;   media  recommendations   &   performance;   budgets   and   financial  management.  

! Liaison   between   Taco   Bell   corporate   field   marketing   and   franchise  organizations.  Successfully  aligned  the  market-­‐specific  needs  of  local  franchisees  with  the  Taco  Bell  corporate  vision.  

! Responsible  for  $6.7  million  annual  marketing  budget.  

! Budget   management   tracking:   including   accounting   for   all   income,  contributions,   projections,   media   spending/tracking   and   other  factors  affecting  budget.  

! Negotiated  and  oversaw  the  execution  of  various  pro  and  collegiate  sports  sponsorships  (Utah  Jazz,  Fresno  State  University).  

! Raised  over  $700,000  in  charity  fundraisers  on  behalf  of  Taco  Bell  for  Children’s  Hospital   in   Fresno,  CA;  CASA   in   ID   Falls-­‐Pocatello,   ID  and  JDRF  in  Salt  Lake  City,  UT.  

2003  -­‐  2007        J&A  Partners  (a.k.a.  AdStaff)   Brentwood,  TN  

Account  Executive  ! Managed  Taco  Bell  local  franchise  and  company  association  business  

in  5  Southeastern  U.S.  markets.  

! Supervised  all  aspects  of  overall  marketing  plan  at  the  local  level  via  broadcast   media;   print;   direct   mail;   corporate   and   sports  sponsorships;   branding;   value   added;   quarterly   and   yearly   planning  meeting  presentations;  budgets  and  financial  management.    

! Responsible  for  $4.5  million  annual  marketing  budget.  

! Coordinated  regional  marketing  strategy  with  franchisee  associations  to  ensure  alignment  with  national  business  performance  goals.  

! Developed   client-­‐friendly   report   for   tracking   local   business  performance  vs.  the  balance  of  system.  

! Negotiated  and  managed  execution  of  sports  sponsorships  between  Taco   Bell   and   the   Nashville   Predators,   Memphis   Grizzlies   and  Vanderbilt  University.  

! Facilitated  the  integration  of  operational  and  marketing  goals.  

! Executed   numerous   “Bells   For   Kids”   fundraisers   for   Boys   &   Girls  Clubs  of  Nashville.    

2001  -­‐  2003   WTVF/NewsChannel  5                                                                      Nashville,  TN  

Marketing  Consultant  ! Developed  and  sold  marketing  plans  for  clients  using  WTVF  TV  (CBS  

Affiliate)   resources.   Delivery   vehicles   included   broadcast   and   cable  TV  outlets  as  well  as  Newschannel5.com  web  products.  

! Utilized   Nielsen   Media   Research   data,   TV   Scan,   Stowell   Market  Research   and   Scarborough   Market   Data   to   create   targeted,  marketing  plans  for  clients.  

! Supervised  creative  development,  including  copy  writing,  production  planning  and  creation  of  marketing  concepts  for  TV  spots  and  online  media.  

! Provided  creative  input  and  headline  guests  for  The  Consumer’s  Edge  television  show;  a  30-­‐minute  program  in  cooperation  with  the  Better  Business  Bureau.  

1996  -­‐  2000   L.M.  Berry  and  Company                                                      Brentwood,  TN  

Premise  Account  Executive  ! Managed   clients’   yellow   pages   advertising   in   Nashville   and  Middle  

Tennessee  

! Responsible  for  more  than  $4  million  in  advertising  revenue  

! Sold  premium  cover  space  in  7  of  21  directories  worked  

! Achieved  Presidents  Club  honors  every  year  eligible  (highest  %  of  net  objective)      

EDUCATION  

 Berklee  College  of  Music                    2  years                                          Boston,  MA  

Evangel  University                                          1  year                                              Springfield,  MO  

Suffolk  County  College                            1  year                                              Selden,  NY    

INTERESTS  

 Outdoor  exercise;  hiking;  camping;  mountain  biking;  sports;  screenwriting,  reading.