2015 kaaboo music experience opportunity kit
TRANSCRIPT
FRIDAY, SEPTEMBER 18 - SUNDAY, SEPTEMBER 20, 2015
DEL MAR RACETRACK & FAIRGROUNDSSAN DIEGO, CALIFORNIA
3 NIGHTS / 7 STAGES / 40,000 ATTENDEES PER DAY
An expertly curated modern weekend experience at the intersection of music, culinary and lifestyle indulgences that form the perfect weekend escape.
KAABOO is an expertly curated three-day sound voyage that combines music and tastemaking socials into a modern wonderland on the warm shores of the Pacific.
Every detail is crafted for your enjoyment and you bask in world-class music, incredible cuisine, craft libations, comedy acts, contemporary art, dancing, high-end retail and premium amenities.
KAABOO is the perfect escape.
ABOUT KAABOO
KAABOO will include 3 nights of performances by more than 100 musical acts with internationally known headliners, established favorites and emerging artists on 7 stages throughout the venue. KAABOO will also offer a dedicated indoor comedy stage and after hours parties featuring exclusive club atmospheres and premier DJs.
DEL MAR, CA
Del Mar's median household income is $127,304, and the average household net worth is $1,065,795.
Total population of LA + San Diego DMA: 15,931,000
Age 30-44, HHI above $100k in LA + San Diego DMA: 842,000
KAABOO has been precisely engineered to appeal to specific target segmentations of affluent consumers...
Just north of San Diego, the host site for KAABOO is the Del Mar Racetrack and Fairgrounds. On one side sits beautiful sandstone canyons interspersed with hillsides of custom homes and the other is the unrivaled views of the Pacific Ocean.
As opposed to the remote locations of typical festivals, Del Mar all but eliminates concerns about weather, lodging, transportation and access to premium amenities and services.
AFFLUENT CONSUMER SEGMENTATION
Experience Weekend CultureCollectors Escapers Seekers
Age 25-34 yrs old 35-44 yrs old 45-60 yrs old
HH Income $70k+ $125k+ $175k+
College Grad 64% 83% 80%
Married 50% 72% 82%
Through a diverse range of curated experiences and unique attention to detail, KAABOO is designed to provide affluent consumers an artisanal adult weekend escape. From the most weather friendly destination to premium amenities, KAABOO is not the typical music festival.
Full social and digital media plus PR
Outdoor advertising in CA, NV & AZ
Radio advertising and co-op marketing in CA
KAABOO has a very strong social, digital, terrestrial media plan and budget to target affluent consumers in California, Arizona and Nevada as well as several other key markets. Sponsors and Corporate Partners have opportunities for involvement.
We are going to change the paradigm of the typical festival by creating a holistic Sponsor Experience.
At KAABOO, Sponsors will be treated like rock stars.
Our Sponsor Skydeck Lounge will have dedicated wi-fi, snacks and beverages and a full view of the event from above. Sponsors and Partners can escape to do business or entertain their VIPs.
Just as attendees and artists deserve a curated experience, we think Sponsors and Partners do as well. To start, Sprocket will engineer a partnership for you that integrates your brand into the KAABOO experience. This is the best way to ensure maximum ROI.
Once on board, the Sprocket team will ensure you receive the highest level of concierge-type service.
SPONSOR EXPERIENCE
Stage Naming Rights High-End Retail
Mobile Tours Beverage Partnerships
Corp Skyboxes Pool/Cabana Lounge
Bourbon Lounge Cigar Lounge
Hydration Stations Beauty/Refresh Stations
BBQ Experience Ferris Wheels
KAABOO Del Mar offers Sponsors and Corporate Partners many opportunities to engage affluent consumers before, during and after the event. We also have plenty of meeting space and hospitality opportunities so Corporate Partners and Sponsors can maximize ROI.
EXAMPLE SPONSORSHIP OPPORTUNITIES
Just like the famous Sprite Showers, we have full creative flexibility to create custom Sponsor Activations that seamlessly integrate into the KAABOO experience.
For example, the sandy beach, pool and cabana lounges in the Main Stage area offer many possibilities.
CUSTOM OPPORTUNITIES
Horsepower Entertainment is a Madison Company, which is a private investment holding company founded in 1996. Madison has invested over $1 billion into a diverse portfolio in the hospitality, entertainment, leisure, specialty sectors.
The involvement of The Madison Companies brings an operational and financial support system that is unique to the music festival environment.
Pipeline Productions has over 30 years of experience in the music industry. Pipeline owns and operates a pair of live music venues and three camping and music festivals.
Pipeline’s expertise lies in booking, ticketing, production, operation and artist management.
Sprocket creates partnerships between properties, corporate partners and sponsors. Sprocket’s secret sauce is in the way partnerships are structured and direct management of activation and fulfillment.
Sprocket currently represents music venues, festivals, artist tours and mobile tours for brands.
A curated modern weekend experience at the intersection of music, comedy, culinary and bespoke indulgence.
To discuss unique sponsor and partner opportunities:Brian Pilsl, Partner at Sprocket Marketing, LLCM: 305.619.5129 E: [email protected]
FRIDAY, SEPTEMBER 18 - SUNDAY, SEPTEMBER 20, 2015
DEL MAR RACETRACK & FAIRGROUNDSSAN DIEGO, CALIFORNIA
3 NIGHTS / 7 STAGES / 40,000 ATTENDEES PER DAY