2015 IFIC Food and Health Survey Health Professional Webcast

Download 2015 IFIC Food and Health Survey Health Professional Webcast

Post on 27-Jul-2015

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1. International Food Information Council Foundation Food and Health Survey 2015 IFIC Foundation Mission: To effectively communicate science-based information on health, nutrition, and food safety for the public good. Primarily supported by the broad-based food, beverage and agricultural industries. Visit us @ www.foodinsight.org 2 2. International Food Information Council Foundation Food and Health Survey 2015 Continuing Education Participants of this live-event webcast who are Registered Dietitians or Dietetic Technicians, Registered are eligible for 1.0 Continuing Education Units from the Academy of Nutrition and Dietetics. An email will be sent one hour after the completion of this webcast with a link to download the certificate. Continuing Education is only available for those pre- registered for the live webcast today. 3 3. International Food Information Council Foundation Food and Health Survey 2015 Learning Objectives Explain the variety of influences on consumer purchasing decisions. Identify barriers preventing consumers from taking more control over their health. Describe areas of misinformation, confusion and lack of understanding related to nutrition and health. Distinguish ways to improve food and health communications to empower consumers to take control of their diets, physical activity, and weight. 4 4. International Food Information Council Foundation Food and Health Survey 2015 Todays Speakers Marianne Smith Edge, MS, RD, LD, FADA Senior Vice President, Nutrition and Food Safety smithedge@ific.org Kris Sollid, RD Director, Nutrients sollid@ific.org Sarah Romotsky, RD Director, Health and Wellness romotsky@ific.org Liz Sanders, MPH, RD Manager, Food Safety sanders@ific.org IFIC Staff 5 5. International Food Information Council Foundation Food and Health Survey 2015 This report presents the results of an online survey of 1,007 Americans ages 18 to 80. 2015 marks the 10th anniversary of the Food & Health Survey, allowing for trend analysis for many questions. Fielding took place from March 13 to March 26, 2015. The duration of the survey was 29 minutes, on average. The results were weighted to ensure that they are reflective of the American population ages 18 to 80, as seen in the 2014 Current Population Survey. Specifically, they were weighted by age, education, gender, race/ethnicity, and region. The survey was conducted by Greenwald & Associates, using ResearchNows consumer panel. Background & Methodology 2015 6 6. International Food Information Council Foundation Food and Health Survey 2015 IFIC Foundation Food & Health Survey There is a disconnect between consumers perceptions of their weight status and health which may interfere with the desire to make diet and behavior changes. Messages often fail to relate nutrients to foods we eat. Guidance to reduce intake of specific nutrients may be resented and therefore ignored. Food and nutrition practitioners, specifically RDNs, are underutilized. Future dietary guidance needs to address behaviors by understanding where consumers are. As the science-based experts in nutrition, RDNs must earn consumers trust as an authentic source for advice rather than just delivering information. 10 Year Insights 7 7. International Food Information Council Foundation Food and Health Survey 2015 2015 IFIC Foundation Food & Health Survey Americans perceptions of their health do not always match up with reality. Consumers have competing priorities that sometimes outweigh making health-related behavior changes. An economic divide may be emerging in food purchasing behaviors. Despite the variance in consumers interests in food, taste is still the top consideration. Americans want positive guidance to help them make sense of conflicting messages. Key Findings 8 8. 9 9. Diet and Health International Food Information Council Foundation Food and Health Survey 2015 Who is more likely to report being in better health? College grads Women Higher income Lower BMI , no non-communicable diseases 17% 40% 33% 8% 1% 18% 42% 31% 7% 2% 19% 43% 30% 7% 2% Excellent Very Good Good Fair Poor 2015 2014 2013 2015 n=1,007; 2014 n=1,005; 2013 n=1,006 Consistent with previous years, more than half of Americans rate their own health as excellent or very good. How would you describe your own health in general? 57%ARE IN EXCELLENT/VERY GOOD HEALTH 10 10. Diet and Health International Food Information Council Foundation Food and Health Survey 2015 42% 27% 28% 3% 23% 32% 41% 4% 13% 26% 58% 2% Normal or low Overweight Obese Refused to provide height/weight Excellent/Very Good Good Fair/Poor BMI Score Self-Reported Health Half of Americans who see themselves as in excellent or very good health are overweight or obese. 17% 15% 8% 7% 4% 3% 2% 2% 1%