2015 ecommerce trends & best practices
TRANSCRIPT
ECOMMERCE TRENDS &BEST PRACTICES IN 2015
1 / 17
AGENDA
Quality Content
User Experience
Marketing
Trending & Essential Features
2 / 17
QUALITY CONTENT
3 / 17
QUALITY CONTENT
Showcase ProductsProduct videosLarge imagesCustomer ReviewsEncourage Social SharingDon't use manufacturer descriptions
Example: BTO Sports
4 / 17
USER EXPERIENCE
5 / 17
USER EXPERIENCE
Easy to navigateAesthetically pleasing designGreat visual hierarchy
Easily scan-ableQuick page load timeResponsive interface
Example: Clive Coffee
6 / 17
MARKETING
7 / 17
MARKETING
Search Engine OptimizationThird Party E-Tailers
Ebay, Amazon, Google Shopping, etc.Email
RemindersEntice Reviews
Social EngagementLocal OptimizationInternational
8 / 17
EcommerceTRENDING & ESSENTIAL
FEATURES
9 / 17
Trending & Essential Features:GLOBAL
Clear Consistent NavigationClear & smart searchBreadcrumbsMini BasketContact InformationPolicy Links (Shipping)
Example: The Paper Store
10 / 17
Trending & Essential Features:SFNT
Show various high level categoriesShow best selling productsShow New ProductsShow products that are on saleDon't use rotating banners.
Example Apple Store
11 / 17
Trending & Essential Features:CTGY & SRCH
Display RatingsLet customers filter resultsVarious sorting optionsQuick ViewProduct ComparisonsCreate a "New Products" category
Example First Place Parts
12 / 17
Trending & Essential Features:PROD
Clear Call-to-ActionMultiple Large Product ImagesShow Product VideosProduct ReviewsCross-sell
Related ProductsCustomers Also BoughtRecently Viewed Products
AJAX Add To Cart
Example: Clive Coffee
13 / 17
Trending & Essential Features:CHECKOUT PROCESS
Shipping EstimatorWish lists / Save to FavoritesCouponsGift CertificatesVarious Payment Methods
PayPal, Amazon Pay, etc.Invoice
Social SharesOffer discount code to come back againShow products related to their order
14 / 17
RECAP
Content
User Experience
Marketing
Trending & Essential Features
15 / 17
SOURCEShttp://baymard.com/ecommerce-product-lists/benchmark/page-typeshttp://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.htmlhttp://searchspring.com/blog/increase-ecommerce-sales-with-custom-filters.htmlhttp://wemakewebsites.com/blog/13-best-practice-tips-and-e-commerce-tactics-for-2014http://zurb.com/article/1376/shoppers-don-t-want-your-m-dot-sitehttp://blog.kissmetrics.com/marketing-guideshttp://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.htmlhttp://browserdiet.comhttp://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversionshttp://cpcstrategy.com/blog/2012/05/50-ecommerce-remarketing-strategieshttp://developers.google.com/speed/pagespeed/insightshttp://feedthebot.com/toolshttp://goodui.orghttp://google.com/webmasters/tools/richsnippetshttp://hackdesign.org/lessons/26http://merttol.com/articles/web/design-checklist.htmlhttp://realfavicongenerator.nethttp://schema.org/docs/gs.htmlhttp://seositecheckup.comhttp://shawngraham.me/blog/email-newsletter-best-practices-for-small-businesseshttp://slideshare.net/Radware/radware-sotu-winter2014infographicwebperformancehttp://slideshare.net/somethingdigitl/creating-the-best-ecommerce-user-experience-ux-something-digitalhttp://tools.pingdom.com/fpthttp://toprankblog.com/2010/05/10-essential-social-media-tips-for-ecommerce-siteshttp://tympanus.net/codrops/2011/07/07/25-examples-of-inspiring-product-displayhttp://userium.comhttp://uxdesign.smashingmagazine.com/tag/e-commercehttp://visualwebsiteoptimizer.com/split-testing-blog/ecommerce-product-page-best-practiceshttp://webdesign.tutsplus.com/articles/cultivating-trust-through-web-design--webdesign-9727http://webdesign.tutsplus.com/articles/helping-search-engines-handle-pagination--webdesign-10035http://webdesign.tutsplus.com/articles/manage-site-accessibility-for-search-engines--webdesign-9500http://webdesign.tutsplus.com/articles/seo-checklist--webdesign-10740http://webdevchecklist.com/
17 / 17