WHAT NOT TO DO IN DESIGN +

2015 DESIGN

TRENDS

WHAT NOT TO DO IN DESIGN

NEVER USE COLORS AND TYPOGRAPHY THAT’S OUTSIDE OF YOUR BRANDING.

1

~$100 M WASTED

TOO MANY COLORS2 COLORS + WHITE AND BLACK IS MORE THAN ENOUGH.

2

TOO MANY TYPEFACESSTICK WITH 2 TYPEFACES.

3

BE CAREFUL WITH JUSTIFICATION IN PARAGRAPHS

4

USE HYPHENATIONS

NEVER HAVE LONG COPY IN WHITE TEXT AGAINST BLACK BACKGROUND.

5

ORPHAN & WIDOW6

DROP THEDROP SHADOWS & EMBOSS

7

BE SUBTLE WITH GRADIENTS

8

2015DESIGN TRENDS

MASONRY /GRID STYLE

1

FLAT DESIGNS2

MATERIAL DESIGN

3

NEGATIVE SPACE4

THE RETURN OF RETRO5

MIXED TYPOGRAPHY

6

DEPTH7

TIMELESS DIGITAL DESIGNS WITHOUT BOUNDS.

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