2015 AD RATESwww.baltimore-fashionweek.com

BALTIMORE FASHION WEEK

Phot

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: Mic

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Thom

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A D S P E C I F I C A T I O N S Please read and follow these ad specifications carefully

I s s u e P r i n t S i z e : 8 . 5 ” H x 5 . 5 ” W

FILE FORMATS Adobe Acrobat High Resolution PDF File

Adobe InDesign CS2 or higher

Adobe Photoshop

ADOBE ACROBAT HIGH RESOLUTION PDF FILE:

When exporting/saving to PDF from

InDesign, Illustrator, Quark and Photoshop

save using ‘Press Quality’ settings to create

High Resolution PDFs.

ADOBE INDESIGN CS2 OR HIGHER:

o Include ALL fonts and images along with

ad submission.

o Packaging typically does this well. To

ensure fonts reproduce properly, it is

recommended to ‘Select All’ text from

the Edit Menu and ‘Create Outlines’

from the Type menu.

ADOBE PHOTOSHOP:

Flatten Adobe Photoshop files and save as

a .TIF, .EPS, or ‘Press Quality’.PDF (without

any ICC Profiles embedded).

PLEASE NOTE: Adobe CS5 or higher is used

to layout the booklet. Flattened Adobe

Photoshop files without any ICC Profiles

embedded should be saved as .EPS, .TIF, or

‘Press Quality’ PDF.

FILE REQUIREMENTS Ads must be sized at actual size and saved

as 300 dpi.

All images, graphics and colors must be

CMYK (no ICC Profiles embedded).

All imported images and graphics are 300

dpi at 100% when placed to ensure highest

quality when printed.

COLOR Make sure all colors are converted to

process color

Rich Black. For areas of black that are

larger than ¼ page build black out of 60

CYAN, 40 MAGENTA, 30 YELLOW, 100 BLACK.

Color images must be converted to CMYK

without any ICC Profiles embedded.

When converting from RGB to CMYK, the

SWOP profile that ships with Photoshop is the

correct SMYK set-up to use.

BLEEDS and MARGINS (Full Page Ads)

Full page ads MUST INCLUDE .25” bleed

beyond the trim on all four sides of ad.

Two page spreads must be submitted as

single pages with .25” bleed into the gutter.

Keep all live text/images a minimum of

.375”, preferably .25” within trim size.

This is necessary to avoid having text cut off

when the booklet is trimmed to size.

PROOFS Color proofs are required within 7 days of artwork

submission.

All advertisers must provide a color laser

proof of all ads

This is helpful to the advertiser, ad designer

and the Fashion Umbrella Foundation.

This ensures content accuracy for font and

image placement.

The Foundation is not responsible for any

content inaccuracies in the event that a

proof is not supplied.

*Please note that inkjet or color laser proofs are NOT

accurate color representation for how the finished,

printed product will appear, including, but not

limited to, exact color matches, blends and

screens, lightness and darkness of inks, etc. The

Foundation is not responsible and has no control

over color variations in the finished product’s

appearance due to the normal printing process

and chosen paper stock.

PROOFS continued

Please note Advertisers/Ad designers: The

universal Pantone 4-Color Matching system is the

most accurate when choosing colors for the ad

design and presenting color selections.

Color laser proofs are NOT an accurate

color representation for final print.

Although the Foundation does its best to

safeguard against printing errors, the

Foundation is not responsible for errors that

occur due to improperly formatted and

submitted artwork.

Additionally, there may be a fee of $70 for

ads that need to be altered to conform to

the CMYK standard.

AD DESIGN If you do not have an ad artists/designer, the

Fashion Umbrella Foundation can offer in-house ad

design services at special rates for advertisers.

APPROVAL PROCESS Ad requests must be submitted with artwork.

Once the Ad has been reviewed an email will

be sent on the Ad approval decision.

If approved, the company has the option of

reserving the space.

Space is available on a first-come-first-serve

basis.

To reserve an ad space, half of the ad rate is

required and will be due upon receipt of

PayPal invoice.

FULL P AGE ADS > BLEEDS & TR I M Ads submitted without bleeds will be rejected

Mail CD/Form To:

Fashion Umbrella Foundation

c/o Souvenir Booklet

P.O. Box 29523

Baltimore, Maryland 21216

OR

Email Ad To: press.media@baltimore-fashionweek.com

A D A R T W O R K D U E D A T E Final ad artwork due to Fashion Umbrella Foundation by May 31st

A D R E G I S T R A T I O N & R A T E S

Name of Company:

Address:

City: State: Zip Code:

Telephone Number:

Email Address:

Website:

AD LOCATION & SIZE DIMENSIONS AD RATE

MEMBER RATE1 NON-MEMBER RATE

Inside Front Cover - Full Page 8.5” H x 5.5” W $50 $100

Inside Back Cover - Full Page 8.5” H x 5.5” W $50 $100

Back Cover 8.5” H x 5.5” W $75 $150

Center Spread 8.5” H x 11”W $100 $200

Two (2) Page Spread 8.5” H x 11” W $88 $175

Full Page 8.5” H x 5.5” W $25 $50

Half (1/2) Page – Horizontal 4.25” H X 2.75” W $13 $25

Quarter Page 4.25” H x 2.75” W $8 $15

Patron – Name Listing Only N/A $5 $10

By signing name below, signer admits that the Company, as listed above has the right to use the images

submitted for placement in the 2015 Baltimore Fashion Week Souvenir Booklet. Company further understands

that all images must be received in HIGH RESOLUTION format for placement and further understand that all ad

submissions must be professionally designed. All Fees are NON-REFUNDABLE.

_____________________________________ ____________________________________

Signature Date

_____________________________________________

Printed Name

1 Members of the Fashion Umbrella Foundation (fashionumbrella.wildapricot.org) receive discounts.

A D A R T W O R K D U E D A T E Final ad artwork due to Fashion Umbrella Foundation by May 31st