The 2014 DeepDyve Report

The 2014 unaffiliated researcher report: who is reading articles on DeepDyve, what do they read and where do they come from?

2014 Report

DeepDyve 2014 Highlights !  The revenue that we shared with our publishers doubled in 2014

!  DeepDyve’s catalog now numbers more than 12 million rentable articles, a growth of 20% in the past year

!  We added many new publishers and journals, including every title from Wiley

!  We have expanded our content breadth, and starting in 2015, we will also offer over 20,000 e-books from Springer and others

!  Our user base grew by 90%, and the number of articles they read grew by 128%

!  We tested a variety of prices and features over the year which boosted response and retention. We now offer users a simple $40 monthly plan with unlimited article views, plus the option to print 20 pages a month, and receive a 20% discount on PDFs purchased from our site

2014 Report

Social  Sciences  &  Humani/es  

33%  

Physical  Sciences  &  Engineering  

26%  

Health  Sciences  21%  

Life  Sciences  20%  

What People Read in 2014, By Subject Area Readership was distributed evenly between our four main categories, with Social Sciences & Humanities being the most read (a change from last year, when it was Physical Sciences)

Business  Management  &  Accoun1ng  

Psychology  

Arts  &  Humani1es  

Decision  Sciences  

Economics,  Econometrics  &  Finance  

Social  Sciences  

Engineering  

Physics  &  Astronomy  

Chemistry  

Computer  Science  

Earth  &  Planetary  Sciences  

Materials  Science  

Energy  

Mathema1cs  

Chemical  Engineering  

Medicine  &  Den1stry  

Nursing  &  Health  Professions  

Pharmacology,  Toxicology  &  Pharmaceu1cal  Science  

Veterinary  Science  &  Veterinary  Medicine  

Environmental  Science  

Biochemistry,  Gene1cs  &  Molecular  Biology  

Agricultural  &  Biological  Sciences  

Neuroscience  

Immunology  &  Microbiology  

2014 Report

All Subject Areas Together Medicine & dentistry articles lead in popularity, followed by articles about business and psychology

Category percentage of total articles read

16%  

11%  

7%  

7%  

6%  

6%  

5%  

5%  

4%  

4%  

4%  

3%  

3%  

3%  

2%  

2%  

2%  

2%  

2%  

2%  

1%  

1%  

1%  

1%  

Health  Sciences  |  Medicine  &  Den1stry  

Social  Sciences  &  Humani1es  |  Business  Management  &  Accoun1ng  

Social  Sciences  &  Humani1es  |  Psychology  

Physical  Sciences  &  Engineering  |  Engineering  

Life  Sciences  |  Environmental  Science  

Life  Sciences  |  Biochemistry,  Gene1cs  &  Molecular  Biology  

Life  Sciences  |  Agricultural  &  Biological  Sciences  

Health  Sciences  |  Nursing  &  Health  Professions  

Social  Sciences  &  Humani1es  |  Arts  &  Humani1es  

Physical  Sciences  &  Engineering  |  Physics  &  Astronomy  

Physical  Sciences  &  Engineering  |  Chemistry  

Social  Sciences  &  Humani1es  |  Decision  Sciences  

Physical  Sciences  &  Engineering  |  Computer  Science  

Social  Sciences  &  Humani1es  |  Economics,  Econometrics  &  Finance  

Physical  Sciences  &  Engineering  |  Earth  &  Planetary  Sciences  

Health  Sciences  |  Pharmacology,  Toxicology  &  Pharmaceu1cal  Science  

Physical  Sciences  &  Engineering  |  Materials  Science  

Life  Sciences  |  Neuroscience  

Life  Sciences  |  Immunology  &  Microbiology  

Physical  Sciences  &  Engineering  |  Energy  

Social  Sciences  &  Humani1es |  Social  Sciences  Physical  Sciences  &  Engineering  |  Mathema1cs  

Health  Sciences  |  Veterinary  Science  &  Veterinary  Medicine  

Physical  Sciences  &  Engineering  |  Chemical  Engineering  

2014 Report

•  AIP Conference Proceedings

•  Applied Physics Letters

•  Bioresource Technology

•  Computers in Human Behavior

•  Energy Policy •  European Journal of

Marketing •  Food Chemistry •  Fuel

•  International Journal of Pharmaceutics

•  Journal of Applied Physics

•  Journal of Autism and Developmental Disorders

•  Journal of Business Ethics

•  Journal of Business Research

•  Journal of Indian Philosophy

•  Journal of Pharmaceutical Science

•  Journal of Power Sources

•  Nature •  Nursing Standard •  Proceedings of IEEE

•  Proceedings of SPIE •  Renewable and

Sustainable Energy Reviews

•  Sex Roles

•  Social Science & Medicine

•  The Leadership Quarterly

•  Tourism Management

Top 25 - Most Read Journals of 2014

Journals shown in blue are new on the most-read list for 2014

DeepDyve’s users took advantage of our breadth of content in 2014, reading from over 4,900 journals, indicating the ‘long tail’ demand for scholarly works.

2014 Report

1.  McDonald's: 'think global, act local' -- the marketing mix (British Food Journal)

2.  Workspace satisfaction: The privacy-communication trade-off in open-plan offices (Journal of Environmental Psychology)

3.  Beyond budgeting or budgeting reconsidered? A survey of North-American budgeting practice (Management Accounting Research)

4.  AMES-Cloud: A Framework of Adaptive Mobile Video Streaming and Efficient Social Video Sharing in the Clouds (Multimedia, IEEE Transactions on)

5.  Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise (International Journal of Service Industry Management)

6.  Exposing WPA2 security protocol vulnerabilities (International Journal of Information and Computer Security)

7.  Cell-mediated immunity in arthropods: Hematopoiesis, coagulation, melanization and opsonization (Immunobiology)

8.  Artificial Retina Using Thin-Film Transistors Driven by Wireless Power Supply (Sensors Journal, IEEE)

9.  Guidelines for applying Porter's five forces framework: a set of industry analysis templates (Competitiveness Review)

10.  The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (International Journal of Service Industry Management)

11.  Building organisational culture that stimulates creativity and innovation (European Journal of Innovation Management)

12.  Peaceful end of life theory for older patients in nursing practice (Journal on Nursing)

13.  Engaging with consumers using social media: a case study of music festivals (International Journal of Event and Festival Management)

14.  Social anxiety and technology: Face-to-face communication versus technological communication among teens (Computers in Human Behavior)

15.  Marketing strategy From the origin of the concept to the development of a conceptual framework (Journal of Historical Research in Marketing)

16.  Use of a free radical method to evaluate antioxidant activity (LWT - Food Science

and Technology)

17.  The secrets of Tesco's expansion success How the UK's largest supermarket is creeping up on Carrefour and Wal-Mart (Strategic Direction)

18.  What is the hospitality industry and how does it differ from the tourism and travel industries? (International Journal of Hospitality Management)

19.  Impact of color on marketing (Management Decision)

20.  Management competences for services marketing (Journal of Services Marketing)

21.  Determinants of customer satisfaction in retail banking (International Journal of Bank Marketing)

22.  The effects of leader and follower emotional intelligence on performance and attitude (The Leadership Quarterly)

23.  The Thyroid: Review of Imaging Features and Biopsy Techniques with Radiologic-Pathologic Correlation (Radiographics)

24.  The Google technical interview How to get your dream job (XRDS: Crossroads, The ACM Magazine for Students)

25.  Homosexual Orientation: From Nature, Not Abuse: A Critique of Roberts, Glymour, and Koenen (2013) (Archives of Sexual Behavior)

Top 25 – Most Read Articles Of The Year Articles about business and workplace management hit home with readers in 2014

2014 Report

0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%  

2014  

 2013  <1950  

1950-­‐1969  

1970-­‐1979  

1980-­‐1989  

1990-­‐1999  

2000-­‐2004  

2005-­‐2009  

2010  -­‐  Last  Year  

First  Half  This  Year  

Last  Half  This  Year  

2004 and later

2004 and later

Subjects Read by Age of Article Just over 90% of all content read in 2014 was published in 2004 or later, a slight jump from 2013

2014 Report

Where Our Readers Come From | Domains 93% of DeepDyve users come from consumer or corporate domains, showing good reach into our target market of unaffiliated researchers.

6%

1%

93%

Academic domains (.edu, .ac)

Government (.org, .gov)

Consumer, Corporate

2014 Report

Where Our Readers Come From | Geography In 2014 DeepDyve received visitors from 215 countries. As in 2013, most of our readers (36%) came from the United States, with India, the United Kingdom, and China also among the top countries.

Top countries shown

United  States  36%  

India  14%  

United  Kingdom  11%  

China  8%  

Germany  7%  

Canada  6%  

France  4%  

Japan  3%  

Brazil  4%  

Italy  4%  

Iran  3%  

2014 Report

Where Our Readers Come From | Company Size As in 2013, DeepDyve continued to see strong use from small business, with companies of 20 or fewer people constituting 62% of visits, and companies with fewer than 500 people representing 78% of our visitors.

Very  Small  (1-­‐20)  62%  

Very  Large  (5000+)  12%  

Small  (21-­‐100)  11%  

Large  (1001-­‐5000)  6%  

Medium  (101-­‐500)  5%  

F500  2%  

Medium-­‐Large  (501-­‐1000)  2%  

2014 Report

Where Our Readers Come From | Industry & Functional Area As in 2013, a lot of people in education and business services such as consulting visited DeepDyve in 2014. Their broad company roles extend from IT and marketing to the C-Suite.

Industry Functional Area

Educa/on  19%  

Business  Services  8%  

Retail  7%  

Healthcare  6%  

Media  &  Internet  4%  

Manufacturing  4%  

Non-­‐Profit  3%  

SoYware  2%  

Other  (130+)  47%  

Informa/on  Technology  

24%  

Medical/Health  17%  

Engineering/Technical  

8%  

Medical  Doctor  7%  

C-­‐Suite  5%  

Engineering  Electronics  

3%  

Marke/ng  3%  

Other  (80+)  33%  

2014 Report

Where Our Readers Come From | Device As in 2013, over 90% of our readers visited DeepDyve from a desktop. Mobile and tablet usage was 9% in 2014, up from 6.6% in 2013. The segment is dominated by Apple devices.

Desktop  91%  

Mobile  6%  

Tablet  3%  

51%  

41%  

7%  

2%  

iPad  

iPhone  

Samsung  

Google  Nexus  

0%   10%   20%   30%   40%   50%   60%  

Where Mobile Users Came From

2014 Report

Summary !  DeepDyve achieved rapid growth in 2014 as we significantly

increased our revenues, user base, readership (dissemination) and content holdings

!  DeepDyve’s users come from a broad range of industries and geographies, representing the ‘long tail’ of demand

!  DeepDyve’s users are predominantly unaffiliated with an academic institution, with 78% working professionally in businesses with fewer than 500 employees

Thank you! We are excited for 2015 and the prospects for another successful year. We wish to thank you for your support in developing this new market for scholarly publishing!