2014
Top Customer
Irritations in
the Organic
Hair Care
Industry in
New York By Jun Enriquez
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What do Outdoor/
Nature Lovers Say?
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Outdoor/Nature Lover Irritation #1
“..did not address
my dry hair
problem”
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Outdoor/Nature Lover Irritation #2
“unhelpful
suggestions by
customer service”
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Outdoor/Nature Lover Irritation #3
“customer service
did not even listen
to my concern”
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Outdoor/Nature Lover Irritation #4
“I experienced
more tangles!”
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Outdoor/Nature Lover Irritation #5
“Your products
are too
expensive!”
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What do
Environmentalists
Say?
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Environmentalist Irritation #1
“How could they put organic on the label when they are not?”
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Environmentalist Irritation #2
“Your product
has harmful
ingredients”
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Environmentalist Irritation #3
“Your product
is not totally
organic”
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Environmentalist Irritation #4
“Started losing
significant
amount of hair!”
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What do Models and
Actors/Actress Say?
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Model / Actor Irritation #1
“Used it for months
and did not see
improvements”
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Model / Actor Irritation #2
“There are no
money back
guarantees”
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Model / Actor Irritation #3
“Made my hair
so greasy after
use”
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Model / Actor Irritation #4
“Got red patches
on my head after
use”
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Model / Actor Irritation #5
“Customer service advised me to soak hair for 10mins?”
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Model / Actor Irritation #6
“My previous brand worked better for my thinning hair”
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Model / Actor Irritation #7
“The other brand did not discolor my colored hair”
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What do Busy
Professionals Say?
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Busy Professionals Irritation #1
“Waited long for
a response to
my inquiry”
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Busy Professionals Irritation #2
“Your product did not deliver its promise of shiny hair”
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Busy Professionals Irritation #3
“My oily hair
problem was not
solved”
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Busy Professionals Irritation #4
“Advised by customer service that tangling was common?”
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Busy Professionals Irritation #5
“The packaging
is so hard to
squeeze!”
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What do Moms Say?
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Mothers Irritation #1
“Your product is
hard to find”
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Mothers Irritation #2
“They don’t offer
replacement for
spilled products”
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Mothers Irritation #3
“Caused
allergies on my
scalp and face”
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Mothers Irritation #4
“My previous brand was half the price but more effective!”
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What do Athletes
Say?
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Athletes Irritation #1
“Smells bad,
smells like
medicine”
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Athletes Irritation #2
“Dried out my
hair and caused
lots of breakage”
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Athletes Irritation #3
“Your product is
not sulfate free”
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Athletes Irritation #4
“Very difficult to
get the product
out of the bottle”
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This is only part of an
extensive research I’ve done
on STRATEGIES & TACTICS in
the Organic Hair Care
Industry in New York in 2014
Email me at
jun.enriquez8@gmail for
more details
