2014 survey results

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Phone: (248) 470-3257 Email: [email protected] Twitter: twitter.com/GoMobileMI MoMoMichigan Survey 2014 Survey Results Mobile Technology Association of Michigan 1

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2014 Survey Results. Why do you have interest in mobile/wireless technology?. Our firm provides mobile/wireless services Our firm currently utilizes mobile/wireless services Our firm is considering utilizing mobile/wireless services I am seeking a new position - PowerPoint PPT Presentation

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Page 1: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

2014 Survey Results

Mobile Technology Association of Michigan 1

Page 2: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Our firm provides mobile/wireless services

• Our firm currently utilizes mobile/wireless services

• Our firm is considering utilizing mobile/wireless services

• I am seeking a new position• I’m looking for a career change and

interested in mobile/wireless• I’m a student exploring it as a career• Our firm does recruitment/placement

of staff with these skills• Other

49%

40%

12.2%

16.5%12.2%

7%9.6

10.4%

Mobile Technology Association of Michigan 2

Why do you have interest in mobile/wireless technology?

Page 3: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Metro Detroit• Metro Ann Arbor• Metro Lansing• Metro Grand Rapids• Upper Peninsula• Northern Michigan• The Thumb• SE Michigan – outside Metro Detroit• SW Michigan• NE Michigan• NW Michigan – outside Metro Grand

Rapids• Mid-Michigan

47%19.1%4.3%16.5%0%0%0%5.2%0.9%0.9%3.5%

2.6%

Mobile Technology Association of Michigan 3

Where in the State of Michigan are you located?

Page 4: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Small business• Enterprise firm• Government• Educational institution• Independent contractor• Non-profit• Other

41.7%31.3%3.5%5.2%9.6%5.2%3.5%

Mobile Technology Association of Michigan 4

What type of organization are you affiliated with?

Page 5: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Sales• IT• Mobile developer• Marketing• Business owner• C-level executive• Recruiter• Other

12.2%18.3%11.3%6.1%19.1%10.4%0.9%21.7%

Mobile Technology Association of Michigan 5

What is your current role in your organization?

Page 6: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Tracking staff location• Dispatching sales, service or other staff• Marketing (app, mobile web site, text

messaging, QR codes, etc.)• Sales processes• Operational processes• Customer service processes• Other

4.4%6.7%52.2%

23.3%33.3%28.9%30.0%

Mobile Technology Association of Michigan 6

If your firm is utilizing mobile/wireless tech, how is it being used?

Page 7: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Ann Arbor• Detroit• Grand Rapids• Lansing

33.8%50%25%7.5%

Mobile Technology Association of Michigan 7

Which chapter(s) of MoMoMichigan do you attend?

Page 8: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• To educate about my firm’s services and to obtain future business

• To promote my expertise and/or my firm’s expertise

• To learn about mobile/wireless technology• To find job leads• To meet people• My firm wants to purchase mobile

services, we need to learn more• My firm wants to purchase mobile

services, we looking to learn about potential vendors

• My firm and/or client has positions to fill• Other

24.7%

29.6%

86.4%

24.7%71.6%4.9%

4.9%

14.8%1.2%

Mobile Technology Association of Michigan 8

Why do you attend Mobile Monday event?

Page 9: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• 12+ times per year (I attend meetings at multiple chapters)

• 10 – 12 times per year• 7 – 9 times per year• 4 – 6 times per year• 1 – 3 times per year 1.3%

8.9%6.3%17.7%65.8%

Mobile Technology Association of Michigan 9

How often do you attend MoMoMichigan?

Page 10: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Meeting location• Driving distance• Meeting start time• Parking situation at meeting location• Day of the week events are held• Length of meeting• Topic not relevant to my work• Topic not of interest• Mobile/wireless not a priority for me• My work schedule• Family commitment• Other

11.8%15.8%11.8%2.6%5.3%0%17.1%32.9%2.6%43.4%35.5%17.1%

Mobile Technology Association of Michigan 10

When you do not attend monthly Mobile Monday events, or if you have stopped attending altogether, what is the reason?

Page 11: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• 0 – 5 miles• 6 – 10 miles• 11 – 25 miles• 26 – 50 miles• 51 – 75 miles• 76 – 100 miles• More than 100 miles

20.5%18.1%39.8%15.7%4.8%01.2%

Mobile Technology Association of Michigan 11

How far do you typically drive to attend MoMo events?

Page 12: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Presentations• Panel discussion• 2 – 3 minute company presentations

(apps, use case studies, etc.)• Open Q & A• Rotate above formats

Ranked #1Ranked #2Ranked #3

Ranked #4Ranked #5

Mobile Technology Association of Michigan 12

Rank Preferred meeting format

Page 13: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• 5:00 p.m.• 5:30 p.m.• 6:00 p.m.• 6:30 p.m.• 7:00 p.m.

12.5%19.3%37.5%12.5%18.2%

Mobile Technology Association of Michigan 13

Preferred start time for MoMo events?

Page 14: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Consistent location• Changing event sites to enable

participation from those in different parts of the community

50%50%

Mobile Technology Association of Michigan 14

Do you prefer consistent or varied meeting location?

Page 15: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Yes• No

92%8%

Mobile Technology Association of Michigan 15

Are you interested in seeing businesses showcase their apps at MoMo events?

Page 16: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Yes• No

27.3%72.7%

Mobile Technology Association of Michigan 16

Do you prefer to see MoMo events become more focused on ‘networking’ rather than their current focus on ‘education’?

Page 17: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Yes• No

62.5%37.5%

Mobile Technology Association of Michigan 17

Are you interested in watching MoMo presentations thru live video streaming?

Page 18: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Yes• No

79.5%20.5%

Mobile Technology Association of Michigan 18

Are you interested in having MoMo presentations archived for later download (meaning video, not just the PPTs)

Page 19: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Yes• No

10.8%89.2%

Mobile Technology Association of Michigan 19

If you are interested in accessing MoMo via Livestream or Archive, would you be willing to pay for this service?

Page 20: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Good idea, the mobile/wireless industry is constantly changing and new information is always becoming available

• Good idea, most topics are so big that its hard to cover them from all needed perspectives

• Bad idea, too many topics yet to be covered

• Bad idea; been there, done that• Have no opinion

52.3%

28.4%

5.7%

1.1%12.5%

Mobile Technology Association of Michigan 20

How do you feel about having MoMo topics repeated after a significant period of time?

Page 21: 2014 Survey Results

Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey

• Downtown• Oakland County• Macomb County• Wayne County

41.7%43.8%6.3%8.3%

Mobile Technology Association of Michigan 21

What is your preferred general location in Metro Detroit for MoMoDetroit events?