2014 survey results
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2014 Survey Results. Why do you have interest in mobile/wireless technology?. Our firm provides mobile/wireless services Our firm currently utilizes mobile/wireless services Our firm is considering utilizing mobile/wireless services I am seeking a new position - PowerPoint PPT PresentationTRANSCRIPT
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
2014 Survey Results
Mobile Technology Association of Michigan 1
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Our firm provides mobile/wireless services
• Our firm currently utilizes mobile/wireless services
• Our firm is considering utilizing mobile/wireless services
• I am seeking a new position• I’m looking for a career change and
interested in mobile/wireless• I’m a student exploring it as a career• Our firm does recruitment/placement
of staff with these skills• Other
49%
40%
12.2%
16.5%12.2%
7%9.6
10.4%
Mobile Technology Association of Michigan 2
Why do you have interest in mobile/wireless technology?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Metro Detroit• Metro Ann Arbor• Metro Lansing• Metro Grand Rapids• Upper Peninsula• Northern Michigan• The Thumb• SE Michigan – outside Metro Detroit• SW Michigan• NE Michigan• NW Michigan – outside Metro Grand
Rapids• Mid-Michigan
47%19.1%4.3%16.5%0%0%0%5.2%0.9%0.9%3.5%
2.6%
Mobile Technology Association of Michigan 3
Where in the State of Michigan are you located?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Small business• Enterprise firm• Government• Educational institution• Independent contractor• Non-profit• Other
41.7%31.3%3.5%5.2%9.6%5.2%3.5%
Mobile Technology Association of Michigan 4
What type of organization are you affiliated with?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Sales• IT• Mobile developer• Marketing• Business owner• C-level executive• Recruiter• Other
12.2%18.3%11.3%6.1%19.1%10.4%0.9%21.7%
Mobile Technology Association of Michigan 5
What is your current role in your organization?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Tracking staff location• Dispatching sales, service or other staff• Marketing (app, mobile web site, text
messaging, QR codes, etc.)• Sales processes• Operational processes• Customer service processes• Other
4.4%6.7%52.2%
23.3%33.3%28.9%30.0%
Mobile Technology Association of Michigan 6
If your firm is utilizing mobile/wireless tech, how is it being used?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Ann Arbor• Detroit• Grand Rapids• Lansing
33.8%50%25%7.5%
Mobile Technology Association of Michigan 7
Which chapter(s) of MoMoMichigan do you attend?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• To educate about my firm’s services and to obtain future business
• To promote my expertise and/or my firm’s expertise
• To learn about mobile/wireless technology• To find job leads• To meet people• My firm wants to purchase mobile
services, we need to learn more• My firm wants to purchase mobile
services, we looking to learn about potential vendors
• My firm and/or client has positions to fill• Other
24.7%
29.6%
86.4%
24.7%71.6%4.9%
4.9%
14.8%1.2%
Mobile Technology Association of Michigan 8
Why do you attend Mobile Monday event?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• 12+ times per year (I attend meetings at multiple chapters)
• 10 – 12 times per year• 7 – 9 times per year• 4 – 6 times per year• 1 – 3 times per year 1.3%
8.9%6.3%17.7%65.8%
Mobile Technology Association of Michigan 9
How often do you attend MoMoMichigan?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Meeting location• Driving distance• Meeting start time• Parking situation at meeting location• Day of the week events are held• Length of meeting• Topic not relevant to my work• Topic not of interest• Mobile/wireless not a priority for me• My work schedule• Family commitment• Other
11.8%15.8%11.8%2.6%5.3%0%17.1%32.9%2.6%43.4%35.5%17.1%
Mobile Technology Association of Michigan 10
When you do not attend monthly Mobile Monday events, or if you have stopped attending altogether, what is the reason?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• 0 – 5 miles• 6 – 10 miles• 11 – 25 miles• 26 – 50 miles• 51 – 75 miles• 76 – 100 miles• More than 100 miles
20.5%18.1%39.8%15.7%4.8%01.2%
Mobile Technology Association of Michigan 11
How far do you typically drive to attend MoMo events?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Presentations• Panel discussion• 2 – 3 minute company presentations
(apps, use case studies, etc.)• Open Q & A• Rotate above formats
Ranked #1Ranked #2Ranked #3
Ranked #4Ranked #5
Mobile Technology Association of Michigan 12
Rank Preferred meeting format
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• 5:00 p.m.• 5:30 p.m.• 6:00 p.m.• 6:30 p.m.• 7:00 p.m.
12.5%19.3%37.5%12.5%18.2%
Mobile Technology Association of Michigan 13
Preferred start time for MoMo events?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Consistent location• Changing event sites to enable
participation from those in different parts of the community
50%50%
Mobile Technology Association of Michigan 14
Do you prefer consistent or varied meeting location?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Yes• No
92%8%
Mobile Technology Association of Michigan 15
Are you interested in seeing businesses showcase their apps at MoMo events?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Yes• No
27.3%72.7%
Mobile Technology Association of Michigan 16
Do you prefer to see MoMo events become more focused on ‘networking’ rather than their current focus on ‘education’?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Yes• No
62.5%37.5%
Mobile Technology Association of Michigan 17
Are you interested in watching MoMo presentations thru live video streaming?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Yes• No
79.5%20.5%
Mobile Technology Association of Michigan 18
Are you interested in having MoMo presentations archived for later download (meaning video, not just the PPTs)
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Yes• No
10.8%89.2%
Mobile Technology Association of Michigan 19
If you are interested in accessing MoMo via Livestream or Archive, would you be willing to pay for this service?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Good idea, the mobile/wireless industry is constantly changing and new information is always becoming available
• Good idea, most topics are so big that its hard to cover them from all needed perspectives
• Bad idea, too many topics yet to be covered
• Bad idea; been there, done that• Have no opinion
52.3%
28.4%
5.7%
1.1%12.5%
Mobile Technology Association of Michigan 20
How do you feel about having MoMo topics repeated after a significant period of time?
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMIMoMoMichigan Survey
• Downtown• Oakland County• Macomb County• Wayne County
41.7%43.8%6.3%8.3%
Mobile Technology Association of Michigan 21
What is your preferred general location in Metro Detroit for MoMoDetroit events?