2014 sponsorship marketing opportunities

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2014 SPONSORSHIP MARKETING OPPORTUNITIES MUSIC, RADIO & DIGIT AL CONFERENCES • TRADE SHOW• AWARDS MUSIC, RADIO & DIGIT AL CONFERENCES • TRADE SHOW• AWARD

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Page 1: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

2014 SPONSORSHIPMARKETING OPPORTUNITIES

MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW• AWARDSMUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW• AWARD

Page 2: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

ABOUT USFor 32 years CANADIAN MUSIC WEEK has been recognized as one of the premier entertainment events in North America focusing on the business of music and digital. Known for its world class and expert keynote speakers, CMW attracts delegates from around the world and has established itself as one of North America’s largest and single longest running entertainment and networking events..

The jewel of the CMW crown is CANADIAN MUSIC FEST (CMF), Canada’s largest international new music festival. Every year, the music industry comes together with music fans in venues across Toronto to hear the hottest acts both famous and unknown. The industry reps come to find next year’s stars, while 100,000+ fans come to discover and celebrate new music and see talent on the rise to the top.

The Hub of CMF is in Toronto’s Entertainment District, with more than 80 live music venues spanning across the city. CMF Features 6 nights of concerts and showcases with more than 1,000 bands (4,000 performing musicians) from over 40 countries around the world.

CMW CORE AUDIENCE: » 80% Canadian, 20% International » 70% Executive or higher » Urban/suburban dweller » College/University educated » Technology early adopters

Male/FeMale Ratio: 63% Male, 37% Female

AgE: 18-24 10%25-34 26%35-44 30%45-54 21%55-64 12%65+ : 1%

ABOUT CANADIAN MUSIC WEEK

COvERAgE hAS INClUDED MEDIA SOURCES SUCh AS:MTV, CTV, ETalk, Canada AM, Entertainment Tonight, Global, CBC The Hour, 24 Hours, Toronto Star, National Post, Globe & Mail, Toronto Life, Inside Entertainment, Tribute, Much Music, CP24, 102.1 The Edge, 104.5 CHUM FM, Virgin Radio 99.9 FM, BizBash, Kiss 92.5 FM, Report on Business TV, 680 News, Allaccess.com, Broadcast Dialogue, Digital Music News, Audience, Metro News, Canadian Musician, Celebrity Access, NOW Magazine, Canoe.ca, andPOP.com, Toronto Sun, Billboard, Broadcaster BlogTO, Spinner.com, IndieSolo.com, MSN.ca, Aux TV, CIUT 89.5 FM, Market News, Toro Magazine, Uncharted Sounds, XM Satellite Radio, Sun TV, Sirius Satellite Radio, The Georgia Straight, India Times, OMNI Television, Music Week, AU Review, Exclaim!, iheartthemusic.com, Pollstar, Mediacaster

MEDIA COvERAgE » 850 media representatives in attendance, providing national and

international coverage through print, television, radio, online, and social outlets

» 72,000,000 Editorial and advertising impressions including print and broadcast

» 6.3M Web views (Jan-March) » Major Media Partners: Chum Radio, Astral Radio, Rogers Media, Sirius XM

Page 3: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

DIgITAl MEDIA SUMMITWednesday May 7, 2014Digital Media Summit is an inspirational digital media conference bringing together the top executives and visionaries to examine the transformation of the entertainment industries and digital media channels. Join professionals from all around the world as they gather to discuss the business of content – from mobile to gaming and social media – trends and emerging technologies shifting traditional business models.

audience: entertainment, Music, and Media Companies, entrepreneurs, Venture Capitalists, Mobile/Wireless, Content Production, interactive Sales and Business Development, Social Media, Media Marketing, advertising, PR, Branding, & Digital Strategy Managers & executives.

RADIO INTERACTIvE CONfERENCEThursday May 8 - Saturday May 10, 2014Radio Interactive 2013, featuring two days of the finest Radio networking and education, is the ultimate venue for connecting with Radio. There’s no better place to interact one-on-one with hundreds of industry professionals – from station management and CEOs to program directors and radio consultants.

audience: Music Directors, Program Directors, Presidents, on-air talent, and Sales executives.

INTERNATIONAl MUSIC SUMMITThursday May 8 - Saturday May 10, 2014Canadian Music Week’s International 3 day music conference is designed for industry executives and recording professionals focused on the business of global music. Our Conference is for those who truly shape the entertainment industry. Known for its world class and expert keynote speakers, the Music Summit attracts professional delegates from around the world.

audience: Record labels, Booking agents, a&R, Promoters, artist Managers, artists, Venues, Music tech Companies, Producers, Publishers, Music Supervisors, Songwriters, and Media

SONgWRITERS’ & PUBlIShERS’ SUMMITSaturday May 10, 2014 (part of Int’l Music Summit)This Summit provides a networking environment and educational opportunity for attending songwriters, lyricists, composers, music creators, publishers and more. Incorporating a day full of workshops, keynotes, presentations, panels and interviews, the day is highlighted by a special performance in-the-round by legendary songwriters.

audience: Songwriters, Music Creators, Composers, Publishers, Record labels, Collectives, Producers, Music Supervisors and legal.

CMW CONVENTION SPONSOR OPPORTUNITIES

MAY 7-10, 2014 • TORONTO, ON

Page 4: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

KEYNOTE SPEAKER SPONSORShIP:Starting at $10,000Every year Canadian Music Week brings in some big names to share their knowledge and experience. Previous Keynote Speakers include: Nikki Sixx, Sammy Hagar, Troy Carter, Melissa Etheridge, Gene Simmons, David Foster, Cyndi Lauper, Clive Davis, Paul Rodgers, Burton Cummings, Ice-T, Chrissie Hynde, Lionel Richie, Steve Earle and many more.

SAMPlE SPONSOR BENEfITS: » Company logo in the Official CMW Program » Opportunity for CEO or designate to introduce keynote » Sponsor supplied podium signage » One Full Page 4 Colour Ad in the CMW Official

Program » Two (2) Conference Delegate Passes

PANEl SPONSORShIP:(Individual Sessions) $5,000 - $10,000Sponsorships are available for sessions that occur during the conference. Check out our website for a full list of session topics.

SAMPlE SPONSOR BENEfITS: » Sponsor supplied podium signage » Company logo in the Official CMW Program » Opportunity for CEO or designate to introduce keynote » Right to have sponsor supplied signage at panel » Company logo on Powerpoint presentation during

panel » 1/4 Page Ad in the CMW Official Program » One (1) Conference Delegate Pass

CONfERENCE STAff WEARABlES: $10,000Make your company logo stand out by sponsoring conference staff and volunteer wearables.

» Volunteer/Staff, shirts identified with sponsor logo. » Sponsorship recognition on the CMW web site and » One (1) Executive Conference Delegate Pass

EXECUTIvE DElEgATE BAg: $20,000The ultimate year-round branding opportunity, the CMW Delegate Bag is one of the most visible items seen at the conference. Distributed to all CMW Delegates upon their arrival and often used for the rest of the year.

DElEgATE BAg INSERTS:

$1250 (2000 inserts)Given to delegates upon arrival, impress participants with the ingenuity of your company’s bag insert.

DElEgATE BADgE hOlDER:$5,500This items is worn by all delegates and is one of the best in-your-face opportunities at CMW.

ElEvATOR WRAP $5,500 » Multiple high profile/high traffic elevator doors available » One Full-Page, Four-Colour Advertisement in the CMW

Program ($3,700 Value) » Registration Bag Drop-In (Qty of 2,400 - $1,250 Value) » Sponsorship Recognition and Logo on cmw.net

hOTEl ROOM KEY: $5,000Have your company logo identified on the Toronto Marriott Room Keys for all guests attending Canadian Music Week.

WI-fI: $1,000Have us display your freestanding sign or a sign on a provided easel, to be seen by all conference and trade show attendees.

CMW CONVENTION SPONSOR OPPORTUNITIESNeill [email protected] x225

PLEASE CONTACT:

Verle [email protected] x227

Neill [email protected] x225CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Verle [email protected] x227

Neill [email protected] x225CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Kat [email protected]

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Neill Dixon [email protected] 905.858.4747 x225Verle Mobbs [email protected] 905.858.4747

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:Neill Dixon [email protected] 905.858.4747 x225Verle Mobbs [email protected] 905.858.4747

Page 5: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

TITlE SPONSOR: RIghTS

» Designation as TITLE Sponsor of CMW/F (includes all event components)

» Integration of brand logo / workmark within CMW logo / indecia

» Promotional rights to use the CMW Festival names / logos within internal and external communications, ads and promotions

» Access to festival videos and photos for promotional purposes

» Product category exclusivity

PROMOTION & ADvERTISINg » Masthead positioning of logo or wordmark within all

radio, print, online/social media, OOH, poster and grassroots campaigns

» Masthead positioning of logo or wordmark on all pre-event promo and ad materials

» Logo inclusion in all event press releases and e-blasts » Two (2) dedicated e-blasts / e-newsletters (25,000 ppl) » Logo to receive masthead positioning in all event

collateral » Logo w/ link on web-site with prominent positioning » Banner ad place and “big box” on web-site (5 months) » Inclusion in festival social media (fb & twitter) – 4

mentions » Logo on cover of CMW program and Festival Guide » Fulll page ad in CMW program » Logo to receive secondary position on staff/volunteer

shirts » Wordmark placement on select Film Festival venue

marquees » One (1) x :30 second brand ad on Film Festival pre-roll

ON-SITE EXPOSURE » Entitlement of a series of concerts / showcases (I.e 6 – 8

shows) and featured branding at those selected shows » Promotional footprint at host hotel (I.e. booth on

“convention floor”) » Promo team (with roaming rights) at all film/music

venues » Promo team and activation footprint at Indies/CRMA’s » Exit sampling programs at all venues » Masthead position on laminates, “stickies” and

volunteer/staff t-shirts » Masthead position on media wall/step & repeat » Wordmark placement on all ticket stock » Forty (40) base drum and banner placements spread

over key venues » Logo/wordmark masthead placement on venue “wrap”

branding » Logo/wordmark integration on Indie/CRMA materials » Entitlement of the People’s Choice Award at The Indies » Non traditional branding at host hotel (I.e. lobby,

bars, etc.)

» Product available for sale (where applicable) » Product seeding with artists

TICKETS & hOSPITAlITY » One hundred (100) Festival wristbands » Ten (10) VIP Festival wristbands » Twenty (20) tickets to the Indies and the CRMA’s » One hundred (100) ticket “pool” to concerts/showcases » Twenty (20) ticket “pool” to Film Festival » One (1) VIP host table at premiere venue with

“beverage” service

OPENINg RECEPTION $15,000 » Promotional Opportunities (handouts, video

presentations, etc.) » One Full-Page, Four-Colour Advertisement in the CMW

Program ($3,700Value) » Registration Bag Drop-In (Qty of 2,400 - $1,250 Value) » Two Full Delegate Registrations ($1,598Value) » One Easel Sign (Provided by CMW 2014) » Sponsorship Signage Opportunities » Sponsorship Recognition and Logo on cmw.net

lANYARDS $10,500 » CMW 2014 Lanyards imprinted with Sponsor Logo (full

color logo) » One Full-Page, Four-Colour Advertisement in the CMW

Program ($3,700Value) » Registration Bag Drop-In (Qty of 2,400 - $1,250 Value) » Two Full Delegate Registrations ($1,598 Value) » One Easel Sign (Provided by CMW 2014) » Sponsorship Recognition and Logo on cmw.net

REgISTRATION BAg $20,000 » Registration Bag imprinted with Sponsor Name » One Full-Page, Four-Colour Advertisement in the CMW

Program ($3,700Value) » Registration Bag Drop-In (Quantity of 2,400 - $1,250

Value) » One Full Delegate Registrations ($799 Value) » One Easel Sign (Provided by CMW 2014) » Sponsorship Recognition and Logo on cmw.net

INvESTMENT & TERMScall for pricing

CMW SPONSORSHIP OPPORTUNITIES

Neill [email protected] x225

PLEASE CONTACT:

Verle [email protected] x227

Neill [email protected] x225CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Verle [email protected] x227

Neill [email protected] x225CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Kat [email protected]

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Neill Dixon [email protected] 905.858.4747 x225Verle Mobbs [email protected] 905.858.4747

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:Neill Dixon [email protected] 905.858.4747 x225Verle Mobbs [email protected] 905.858.4747

Page 6: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

CANADIAN MUSIC & BROADCAST INDUSTRY AWARDS “CMBIA’S” (gAlA DINNER)Thursday May 8, 2014This major event on the business calendar, CMW’s biggest night is an accolade, presented by the industry to their peers to recognize excellence in music and broadcast has been the site of legendary reunions and countless ovations for pioneers of the industry.

PRESENTS SPONSORShIP ONE (1) POSITION AvAIlABlE: $20,000

SPONSOR BENEfITS: » Company logo identification on video loop » Sponsorship recognition in the CMW Official Program » Verbal acknowledgement from host at the Awards » One reserved table (10 tickets) to the CMBIA Awards

Gala Dinner

CANADIAN RADIO MUSIC AWARDS “CRMA’S” – CMW’S KICK Off PARTYWednesday May 7, 2014The CRMA’s turned the industry on its ear from year one, showcasing the hottest, newest young stars in a

“buzz-filled” performance event and de facto rookie-of-the-year award. A bellwether event that predicts future stars with uncanny accuracy.

PRESENTS SPONSORShIP fOUR (4) POSITIONS AvAIlABlE: Call for Pricing

SPONSOR BENEfITS: » Company logo

identification on video loop

» Sponsorship recognition in the CMW Official Program

» Verbal acknowledgement from host at the Awards » One Easel provided by CMW for display of Company

signage » 100 tickets to the CRMA Awards

CANADIAN MUSIC & BROADCAST INDUSTRY AWARDS gAlA RECEPTION: $10,000Thursday, May 8, 2014Prior to the Awards Dinner, music executives sip cocktails and talk shop.

SPONSOR BENEfITS:

» Company logo identification on video loop

» Sponsorship recognition in the CMW Official Program

» Sponsorship supplied signage at the gala reception » Two (2) tickets to the Canadian Music & Broadcast

Industry Awards Gala Dinner

CANADIAN INDEPENDENT MUSIC AWARDS “ThE INDIES” (fAN DRIvEN AWARDS)Friday May 9, 2014This Grammys-of-the-Indie scene, has quickly become a media flashpoint and major trolling ground for music fans and tastemakers searching for the next wave of new music superstars. Celebrating the successes of indie artists- both from home and abroad.

TITlE SPONSORShIP SOLDONE (1) POSITION AvAIlABlE:

PRESENTS SPONSORShIPTWO (2) POSITIONS AvAIlABlE: $100,000

SPONSOR BENEfITS: » Company logo identification on video loop » Company logo identification on Indie advertisements » Sponsorship recognition in the CMW Official Program » Signage at the Indie Awards » Verbal acknowledgement from host at the Awards » 100 tickets to The Indies » 100 Festival Wristbands

PERfORMANCE SPONSORShIP :Pricing subject to artistsPerformances add the perfect touch to every award show. Sponsor one of our many star or nominee performances to get in on the show.

AWARDS SPONSORSHIP OPPORTUNITIES

AWARD SPONSORShIP: $5,000 - $10,000Sponsor an award at one of our 3 awards shows. Receive your logo on all sponsor signage and have your company mentioned live from the stage before an award is presented.

Page 7: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

glOBAl fORUM PRESENTINg SPONSOR: $25,000 (1 Position Left)FRI, MAY 9, 2014A collaboration between the world’s most cutting edge music think tanks charged with exploring the present and future landscapes of the international music business. The forum revolves around two intimate one-hour round-table discussions focusing on a selected themes.

SPONSOR BENEfITS: » Sponsor supplied podium signage » Company logo in the Official CMW Program & Website » Company logo on table name cards » Opportunity for CEO or designate to introduce keynote » One Full Page 4 Colour Ad in the CMW Official

Program » One (1) Combo Delegate Badge (access to all

conferences, seminars, trade show, Canadian Music Fest, Film Fest, Canadian International Comedy Fest, and delegate bag)

INTERNATIONAl MARKETPlACE (IMP) COCKTAIl MIXER: $3,000Take the guesswork out of doing business in the world market and meet potential Canadian and International business partners face-to-face. Network with the best, attend panels, and meet the pros!

NETWORKINg BREAKfAST: $5,000Attract your select audience to a breakfast and start networking first thing in the morning.

COffEE BREAKS: $3,500+What perfect networking opportunity doesn’t exist without coffee?

EvENT BASED SPONSOR ACTIvATIONS: CustomAward show attendees come for the show but leave with your brand. The best opportunity to leave a memorable impression with those behind Canada’s music industry.

BACKSTAgE/gREEN ROOM OPPORTUNITIESCustomSupport Canada’s established and up-and-coming stars by interacting with the presenters, performers, nominees, and winners in an intimate setting while getting getting your brand in their hands.

CUSTOM lANYARDS $5,000 (Sponsor to provide)Worn with all laminates by staff and backstage by presenters and performers, this is a great opportunity for your logo to be branded alongside CMW’s logo.

TRADEShOWThursday May 8 - Saturday May 10, 2014

Short of kidnapping them, this is the best way to reach the cream of the industry crop, those VIP’s with the freedom to make strategic decisions and major purchase orders.

Housed within the conference, these limited number of exhibitor spaces are the most prime real estate at CMW.

STANDARD PACKAgE: $2,500 » One (1) RadioActive or Music Summit Delegate Badges » One (1) Exhibit Area Only Passes » Listing of Booth & ID number in CMW Official Program

and on Website » 8 x 10 ft. drapery backwall, 3 ft. sidewalls » Table and Carpeting » 24 hour Professional Security

PREMIUM PACKAgE: $6,000 » Two (2) RadioActive or Music Summit Delegate Badges » Two (2) Exhibit Area Only Passes » Listing of Booth & ID number in CMW Official Program

and on Website » Company Web Hyperlink » 8 x 10 ft. drapery backwall, 3 ft. sidewalls » Table and Carpeting » 24 hour Professional Security » Half Page 4 Colour Ad in CMW Offcial Program » Delegate Bag Insert in both Delegate and Festival

Performers Bags

TARgETED CMW SPONSORSHIP OPPORTUNITIES

CONTACT:Exhibition Manager, [email protected] For a complete Exhibitor’s Manual, information or contract visit www.cmw.net and click “trade Show”

IF YOUR BRAND HAS A SPECIFIC OBJECTIVE, WE CAN HELP TARGET YOUR MARKETING STRATEGY BY HONING IN ON ONE OR A SERIES OF SPECIFIC SPONSORSHIP ELEMENTS.

Page 8: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

ON-SITE EXPOSURE » Entitlement of a series of concerts / showcases

(I.e 6 – 8 shows) and featured branding at those selected shows

» Promotional footprint at host hotel (I.e. booth on “convention floor”)

» Promo team (with roaming rights) at all film / music venues

» Promo team and activation footprint at Indies / CRMA’s

» Exit sampling programs at all venues » Logo inclusion on laminates and volunteer / staff

t-shirts » Secondary logo / wordmark placement on venue

“wrap” branding » Secondary logo / wordmark integration on Indie

/ CRMA materials » Non traditional branding at host hotel (I.e. lobby,

bars, etc.) » Product available for sale (where applicable) » Product seeding with artists

TICKETS & hOSPITAlITY » Fifty (50) Festival wristbands » Ten (10) VIP Festival wristbands » Ten (10) tickets to the Indies and the CRMA’s » One hundred (100) ticket “pool” to concerts /

showcases » Twenty (20) ticket “pool” to Film Festival » One (1) VIP host table at premiere venue with

“beverage” service

INvESTMENT & TERMS » Call for pricing

CMf CORE AUDIENCE: » 80% Canadian, 20% international » Urban/suburban dweller » College educated » technology early adopters and trend-setters » leaders in music and fashion » active online music consumers » avg. Household income over $50K

MAlE/fEMAlE RATIO: 56% Male, 44% Female

AgE: Under 19 - 11% 20-29 - 56% 30-39 - 19% 40-49 - 8% 50-59 - 5% 60-69 - 1%

PRIMARY SPONSORRIghTS

» Designation as Primary Sponsor of CMF (includes Music & Film Festivals)

» Promotional rights to use the CMF Festival names / logos within internal and external communications, ads and promotions

» Access to festival videos and photos for promotional purposes

» Product category exclusivity » First right of refusal in 2014

PROMOTION & ADvERTISINg » Secondary positioning of logo or wordmark inclusion on

all radio, print, online / social media, OOH, poster and grassroots campaigns

» Secondary positioning of logo or wordmark on all pre-event promo and ad materials

» Logo inclusion in all event press releases and eblasts » Logo to receive secondary positioning in all event collateral » Logo w/ link on web-site with prominent positioning » Banner ad place on web-site (5 months) » Inclusion in festival social media (fb & twitter) – 4 mentions » Logo on cover of CMF program and Festival Guide » Fulll page ad in CMF program » Logo to receive secondary position on staff / volunteer shirts » Wordmark placement on select Film Festival venue

marquees » One (1) x :30 second brand ad on Film Festival pre-roll

*activation costs may apply.

CANADIAN MUSIC fEST

Neill [email protected] x225

PLEASE CONTACT:

Verle [email protected] x227

Neill [email protected] x225CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Verle [email protected] x227

Neill [email protected] x225CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Kat [email protected]

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:

Neill Dixon [email protected] 905.858.4747 x225Verle Mobbs [email protected] 905.858.4747

CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE.

PLEASE CONTACT:Neill Dixon [email protected] 905.858.4747 x225Verle Mobbs [email protected] 905.858.4747

Page 9: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

SPONSORSHIP & MARKETINg OPPORTUNITIES

iF yoUR BRanD HaS a SPeCiFiC oBjeCtiVe, We Can HelP taRget yoUR MaRKeting StRategy By Honing in on one oR a SeRieS oF tHe FolloWing SPonSoRSHiP eleMentS:................................................................fESTIvAl PERfORMERS BAg $5,000You will find the Festival Performers Bag is a great way to market to musicians and producers all year round. Distributed to all bands upon their arrival.

fESTIvAl PERfORMERS BAg INSERTS $700 (1000 inserts)Given inside the Festival Performers bag to performers upon arrival, market directly to bands with the ingenuity of your bag insert.

lARgE vENUE CONCERT SPONSORShIPPricing Subject to ArtistGo all out while Toronto draws on music lovers from around the world and put on a large venue concert in conjunction with Canadian Music Week.

SPONSOR BENEfITS: » Sponsorship recognition in the Festival Pocket guide » Company logo identification on all advertising for

the Concert » Company logo on Canadianmusicfest.com » Verbal acknowledgement from the stage » Venue signage » 25 Canadian Music Fest Wristbands opportunity

for on-site activation

ShOWCASE SERIES Pricing subject to artistsAn opportunity to really stand out! Host 3-5 nights of nightly showcases (or special concerts) and have your brand noticed every night of Canadian Music Fest!

ShOWCASES$5,000Here’s your chance to reach your target audience by becoming a sponsor of an individual showcase. Choose a showcase that has already been programmed, or program your own. All genres considered, including: blues, country, dance, electronic, folk, hard rock, hip hop, jazz, metal, pop rock, roots rock, urban and world.

SPONSOR BENEfITS: » Venue signage » Company logo identification on showcase ads » Verbal acknowledgement from the stage » Product sampling on site » Sponsorship recognition in the Festival

Pocket guide » 25 Canadian Music Fest Wristbands » inclusion in event advertising

STREET BANNERS: Call for PricingWe’re taking it to the streets with banners in high traffic locations surrounding CMW (downtown Toronto). Street banners are an innovative form of media that promotes brands and events by capturing the attention of drivers and pedestrians within an area.

fESTIvAl STAff WEARABlES$10,000Be front and center of all the festival action by sponsoring the official festival t-shirt worn by CMF Stage Crew and Venue Serving Staff.

SPONSOR BENEfITS: » Staff shirts identified with sponsor logo » Sponsorship recognition on www.cmw.net » Sponsorship recognition on

Canadianmusicfest.com » Company logo identification on all advertising

for the festival

A PART OF

Page 10: 2014 SPONSORSHIP MARKETING OPPORTUNITIES

CANADIAN MUSIC WEEK • MUSIC, RADIO & DIGITAL CONFERENCES • TRADE SHOW • AWARDSMaMayy 77-1010, 20201414 •• TTororonontoto MMararririotottt DoDownwntotownwn EEatatonon CCenentrtree •• T:T: 990505 8.85858 4.4747477 F:F: 990505 8.85858 4.4848488 •• wwwwww.cmcmww.nenett

Ad Size: 4.875" w x 7.875" hWith Bleed: 5.625" w x 8.625" h

Ad Size: 4.875" w x 3.875" hWith Bleed:5.125" w x 4" h

Double page spread: (with bleed): 11" w x 8.625" hDouble page spread: (no bleed): 10.25" w x 7.875" h

Ad Size:2.375" w x 3.875" h

Trim Size: 5.375" w x 8.375" h

SIZE:

OffICIAl PROgRAMAdvertise directly to your target market. Frequently consulted by all participants both during and after the show, this is the only official program for CMW.

fESTIvAl gIg gUIDEA complete venue map and schedule of bands performing during Canadian Music Fest all in one handy Gig Guide is your one-stop source for reaching Festival-goers, musicians and A&R Reps. Guides are distributed on-site to all CMW delegates and to the general public at participating venues, clubs and targeted retail outlets throughout Toronto.

ONlINE MARKETINg OPPORTUNITIESUpdated daily, cmw.net is tailored to both the music business professional and the active music consumer and averages over 100,000 visitors per month. In addition to its regular features, cmw.net delivers up-to-the minute information and material on festival performers, venues, panels and panelists, plus special events.

AD TYPE SIZE WEEKlY MONThlY

Leader Board 728 x 90px. $750 $2,550

Skyscraper 160 x 600px $700 $2,400

Big Box 300 x 250px $650 $2,200

NEWSlETTER BlASTS:$1,250 per blastAdvertise in one of the 24 email blasts that go to over 25,000 industry insiders. Banners start at $1,250 per blast

COUNTDOWN TICKER:$1,000Help us count down the days until CMW! Be a sponsor of the ticker with prominent placement on the CMW home page. This is a perfect way to get your message out.

ADVERTISINg OPPORTUNITIES

MEChANICAlS: Full page bleed ads will be accepted and must include a 1/8” bleed. It is recommended that only the background bleeds. All ad materials must adhere to the live area. All ad material must be exact sizes. Artwork not received to our size specifications will be returned or resized to our specification at a rate of $75.00 per hour.

All ads must be supplied in digital format (CD, FTP or via Website) in Macintosh or PC formats in either Adobe InDesign, Illustrator EPS, TIF or Photoshop. All ads must be accompanied by a laser or PDF proof. All support files such as eps or tiff images as well as all fonts must be supplied or converted to outlines. Half Tone Screen - 133 line.

DEADlINE fOR ARTWORK: April 1, 2014

ARTWORK SUBMISSION: Email: [email protected] Or contact [email protected] for FTP instructions and coordinates. Please do not label your file “CMW_AD”

SIZE BLACK & WHITE FESTIVAL PROGRAM FESTIVAL PROGRAM

4 COLOUR

Full Page $1,800.00 $2,600.00

1/2 Page $1,200.00 $1,500.00

1/4 Page $600.00

$2,250.00

$1,600.00

$900.00 $800.00

$3,700.00

$2,500.00

$1,450.00

FESTIVAL PROGRAMPREMIUM POSITIONS: (4 COLOUR)OUTSIDE BACK COVER $4,000.00

INSIDE FRONT COVER $3,500.00

$5,500.00

$4,500.00

$4,000.00 INSIDE BACK COVER $3,000.00

**ALL PRICES IN CANADIAN DOLLARS

Full Page

1/2 Page

1/4 Page

SIZES AND PRICINg

OFFICIALPROGRAM

OFFICIALGig Guide