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Page 1: 2014 RECREATIONAL BOATING

C E N T E R O F K N O W L E D G E

$1,800

2014

RECREATIONAL BOATING Statistical Abstract

Page 2: 2014 RECREATIONAL BOATING

2014 RECREATIONAL BOATING Statistical Abstract

©2015 NATIONAL MARINE MANUFACTURERS ASSOCIATION

The entire content of this report is the exclusive property of NMMA, with all rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

Page 3: 2014 RECREATIONAL BOATING

II ©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

The 2014 Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the

recreational boating industry in the United States. The data herein has been collected by the National

Marine Manufacturers Association (NMMA) from a coalition of sources brought together by the NMMA

Industry Statistics & Research Department.

The report presents detailed data for boat registrations, sales, expenditures, participation and the retail market.

Boating Population includes boating participation, ownership, usage and behavior data from boater participation

and boat owner surveys conducted by Foresight Research in late 2014. The Import/Export section features an in-

depth look at the import/export marketplace focusing on product categories, trade partners and regional analysis.

Section 19 details the results of a consumer survey conducted by Foresight Research in 2014 on boaters’

marine accessory spending habits.

NMMA’s Industry Statistics & Research Department analyzed and formatted all data in this report.

The complete list of sources can be found on page 336.

What’s more, you’ll notice that this year we split what used to be Section 1 (Population) into two separate

sections: Population (Section 1) and Ownership (Section 2) to better organize this data for your use.

Page 4: 2014 RECREATIONAL BOATING

IV ©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

The 2014 Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the recreational boating industry

in the United States. The data herein has been collected by the National Marine Manufacturers Association (NMMA) from a coalition

of sources brought together by the NMMA Industry Statistics & Research Department.

This report presents detailed data for boat registrations; boat, engine and accessory sales; expenditures; participation; and the retail

market. What’s more, it features an in-depth look at the import/export marketplace focusing on product categories, trade partners

and regional analysis.

NMMA’s Industry Statistics & Research Department analyzed and formatted all data in this report. The complete list of sources can

be found on page 334.

Below is an executive summary of key data points from the comprehensive report. This sampling of data is shared widely across

the industry and with the media to provide a snapshot of the scope of the U.S. recreational boating industry.

• U.S. expenditures on boats, engines, accessories, and related costs totaled $35.4 billion in 2014.

• Annual retail sales of new boats, engines & marine accessories in the U.S. totaled $16.4 billion in 2014.

• New boat sales were up 0.5% to 534,500 units in 2014.

• New traditional powerboat sales increased 6.4% to 171,500 units in 2014.

• New sailboats sold at retail increased 33.9% to 7,500 units.

• New personal watercraft sales increased 21.6% to 47,900 units.

• New boat imports totaled $2.3 billion, up 7.2% in 2014; units were up 17.7% to 794,174.

• New boat exports totaled $2.1 billion, down 0.6% in 2014; units were down 6.7% to 208,532.

• Total engine sales, including topline, outboard, inboard and sterndrive engines, were 243,200 units, up 3.4% in 2014.

• Outboard engines sales were up 4.5% to 218,400 units; retail sales reached $2.5 billion, up 8.6%.

• Aftermarket accessory sales totaled $5.6 billion in 2014, an increase of 14.7%.

• Americans are taking to the water: 35.7% of the U.S. adult population—87.3 million Americans—

participated in recreational boating at least once in 2014.

• Boats are uniquely made in America: 94.9% of powerboats sold in the U.S. are made in the U.S.

• There were an estimated 12 million registered boats in the U.S. in 2014.

• 95% of boats on the water (powerboats, personal watercraft, and sailboats) in the U.S. are less than 26 feet.

• An estimated 940,500 pre-owned boats (powerboats, personal watercraft, and sailboats) were sold in 2014.

• Boating is primarily a middle-class lifestyle as 71.5% of American boat owners have a household income less than $100,000.

EXECUTIVE SUMMARY

Page 5: 2014 RECREATIONAL BOATING

V©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

The 2014 Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the recreational boating industry in the

United States. The data herein has been collected by the National Marine Manufacturers Association (NMMA) from a variety of sources,

including primary research studies commissioned by the NMMA Industry Statistics & Research Department.

METHODOLOGY

Participation Study (Section 1)

Internet survey of 3,100 nationally representative households to

measure incidence rates of various levels of boating participation

conducted annually in the Fall/Winter. The study was conducted

by the Recreational Marine Research Center prior to 2010 and

conducted by Foresight Research henceforth, using the Survey

Sampling Inc. panel.

Ownership Study (Section 2)

Internet survey of 3,100 nationally representative households and an

oversample of 2,000 boat owners to measure incidence rates of various

levels of boat ownership conducted annually in the Fall/Winter. The

study was conducted by the Recreational Marine Research Center prior

to 2010 and conducted by Foresight Research henceforth using the

Survey Sampling Inc. panel.

Economic Impact Study (Section 3)

Study conducted by the Recreational Marine Research Center in 2012

based on an input-output economic model (IMPLAN) to estimate the

impact boating has state economies. NMMA plans to replicate this

study every 3–5 years, with the next update slated for 2016.

Retail Market (Section 4)

Estimates of retail unit and dollar sales are derived from new boat

registrations and average prices reported by NMMA’s control group

of boat manufacturers.

Pre-Owned Study (Section 5)

Study conducted annually by Info-Link, estimating sales (units

and dollars) of pre-owned boats based on state registrations of

recreational boats.

Registration/Documented Vessel (Section 7)

Registrations of recreational boats are collected by the states and

aggregated by the Coast Guard that uses the data to allocate funds

from the Aquatic Resources Trust. Documented vessels are part

of a national registration administered separately by the USCG.

Export/Import (Section 8)

U.S. international trade statistics are collected by the U.S. Department

of Commerce and reported to the U.S. International Trade Commission.

The export and import data is analyzed by harmonized tariff schedule

codes specific to recreational boats and marine engines.

Accessory Study (Section 19)

Internet survey of 3,000 U.S. boat owning households to measure

accessory buying behavior. Survey is conducted by Foresight

Research annually in the Fall/Winter using a national internet panel.

Page 6: 2014 RECREATIONAL BOATING

VI ©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

TABLE OF CONTENTS

Boating Participation1.1 Table | Chart Participation 1990–20141.2.1 Table | Chart Recreational boating participation 2005–20141.2.2 Tables Past participants 2006–20141.2.3 Tables Non-participants 2005–20141.2.4 Table Boating participation by gender 2006–20141.3 Table Recreational boating participant demographics 2005–20141.4 Table | Chart Boating participation by region 2005–20141.5 Tables Childhood boating experience 2005–20141.6 Table Ownership of other motorized vehicles by participation 2005–20141.7 Table Ownership of boats used by current participants who do not own a boat 2005–20141.8 Table Participation in other outdoor activities 2005–20141.9 Table Boating activities 2005–20141.10 Tables Likelihood of past and current participants to go boating in the next 12 months 2006–20141.11 Tables | Charts Interest in purchasing a boat by participation level 2007–20141.12 Table Boat show attendance 2006–20141.13 Tables Reasons for attending a boat show 2008–20141.14 Table Boat purchase behavior at a boat show 2008–20141.15 Tables | Chart Fishing participation (2011 data)

Boating Ownership2.1 Table | Chart Boat ownership among recreational boating participants 2005–20142.2 Table Boat owner demographics 2005–20142.3 Table Boat owner demographics by boat type 2007–20142.4a–2.4c Tables Boat usage and boater behavior 2005–2014 (2.4a); 2007–2014 (2.4b–2.4c)2.4d–2.4e Tables Boat usage and boater behavior: impact of economic conditions 2009–20142.4f–2.4j Tables Boat usage and boater behavior: primary boat ownership 2008–2014 (2.4f–2.4h); 2005–2014 (2.4i) 2007–2014 (2.4j)2.4k Table Boat use: average number of days operated by primary boat type and size 2005–20142.4l–2.4m Tables Boat use: participation or boating behavior 2008–20142.4n Table Boat use: ownership 2007–20142.5 Tables Comparison of active to non-active boat owners 2005–20142.6 Tables | Charts Boat use and operation segments by type and size of boat 2005–20142.7 Table Average number of days boat owners operated all their boats by number of boats owned 2005–20142.8 Table Other motorized vehicles owned by boat owners 2005–20142.9 Table Participation in other outdoor activities by boat ownership 2005–20142.10 Tables | Charts Intention to purchase a boat by boat ownership 2007–20142.11 Table Boat show attendee demographics 2005–20142.12 Tables Reasons for attending a boat show 2008–20142.13 Table Boat purchase behavior at a boat show 2008–20142.14a Table Intent to purchase a new or pre-owned boat by boat ownership 2010–20142.14b Table Use of the Internet to research or purchase a boat by boat ownership 2010–20142.14c Table Factors that influenced boat ownership 2010–20142.14d Table Boat shopping resources 2011–20142.14e Table Use of Internet to research boats 2010–20142.14f Table Type of boat shoppers plan to purchase 2010–2014

Economic Factoids3.1 Tables | Charts Key economic indicators 2001–20143.2 Tables | Charts Retail unit sales: power- and sailboats vs. recreational vehicles (RVs) 1996–20143.2c Table | Chart Retail unit sales: traditional powerboats vs. light vehicles 2001–20143.3 Table | Chart Consumer Confidence Index® 2001–20143.3b Table | Chart Consumer Confidence Index®: rolling 12-month index

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VII©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

3.4 Chart NMMA’s Recreational Marine Index (RMI) 1997–20143.4a Table | Chart Comparison of change in GDP to traditional powerboat retail unit sales 2000–20143.4b Table | Charts Wholesale forecasts3.5 Table | Chart Fishing license sales 1990–20133.6 Table | Chart Recreational fishing tackle sales 1997–20133.7 Table Economic impact of sportfishing in the U.S. by type of fishing (2013 data)3.8 Table | Charts National “other” annual boating expenditures 2006–20143.9 Charts 2006 trip expenditures3.10 Table National economic significance of recreational boating in 20123.11 Table Boating businesses3.12 Table Boat, engine and accessory manufacturing by state: sales, businesses and jobs 2008, 2010 & 20123.13 Tables Boating-related spending: 20123.14 Table | Chart Average boat loans 2001–20133.14a Table | Chart New boat loans vs. pre-owned boat loans 2001–20133.14b Table | Chart Average terms and turnover of direct marine loans in months 2001–2013

Retail Market4.1 Table New boats: retail market data 2002–20144.1.1 Table New boats: traditional powerboat market 2002–20144.2 Table New boats: annual retail unit sales estimates 1980–2014

Pre-Owned Market5.1 Table | Chart Boat sales market share: new vs. pre-owned 2003–20145.2 Tables New and pre-owned boat sales: unit totals and market value 20145.3 Table Pre-owned boat sales: unit sales by segment and length 20145.4 Tables Pre-owned boat sales: unit sales by hull material and length 2014

Marine Expenditures6.1 Table | Chart U.S. recreational marine retail expenditures and new boat unit sales 1970–20146.2 Table | Chart Retail expenditure estimates for recreational boating 2002–20146.3 Table | Chart Traditional powerboat sales by market segment 2003–20146.4 Table | Chart Seasonality of new traditional powerboat sales6.5 Table | Chart Aftermarket accessory sales estimates per total boats in use 2002–20146.6 Table Distribution of new powerboat, engine, trailer and accessory purchases by state 2005–20146.7 Table Top 20 states: new powerboat, engine, trailer and accessory retail sales 2005–2014

U.S. Boat Registrations7.1 Table | Chart Total recreational boats in use 1989–20147.2 Table | Chart Recreational boats in use by type 1997–20147.3 Table Boats retired from fleet 1998–2013; 2014–2020 projected7.4 Table U.S. state recreational boat registrations 2004–20137.5 Table | Chart Top 20 states in recreational boat registrations 2004–20137.6 Table Regional boat registrations by state 2004–20137.7 Table | Charts Regional boat registrations summary 2004–20137.8 Table Ratio of boats to households by region 2004–20137.9 Table | Charts Inland water and tidal shoreline by region7.10 Table | Chart Recreational boat registrations: U.S. summary 2004–20137.11 Table | Chart Powerboat registrations by length 2004–20137.12 Table | Chart Powerboat registrations by hull material 2004–20137.13 Table | Chart Powerboat registrations by propulsion 2004–20137.14 Table | Chart Non-powered boat registrations by boat type 2004–2013

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VIII ©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

7.15 Tables | Chart 2013 U.S. boat registrations by type, propulsion, length and hull material7.16 Table Recreational documented vessel registrations: U.S. summary 2004–20147.17 Table | Charts Total documented recreational vessels by region and length 2004–20147.18 Table New documented recreational vessels by region and length 2004–2014

Exports/Imports8.1 Table | Charts Value of boat and engine imports and exports 1996–20148.1.1 Table | Chart Value of boat exports by category 1996–20148.1.2 Table | Chart Value of boat imports by category 1996–20148.2.1 Table | Chart Boats exported by category: unit totals 1996–20148.2.2 Table | Chart Boats imported by category: unit totals 1996–20148.2.3 Table | Chart Trade balance: boats by category 1996–20148.3 Tables | Chart Outboard boats: exports and imports value and volume 1996–20148.3.3 Tables | Charts Outboard boats: imports by length and hull material 1996–20148.4 Tables | Chart Inboard boats: exports and imports value and volume 1996–20148.4.3 Tables | Charts Inboard boats: exports by length 1996–20148.4.4 Tables | Charts Inboard boats: imports by length and type 1996–20148.5 Tables | Chart Sterndrive boats: exports and imports value and volume 1996–20148.5.3 Tables | Charts Sterndrive boats: exports by length 1996–20148.5.4 Tables | Charts Sterndrive boats: imports by length and type 1996–20148.6 Tables | Chart Sailboats: exports and imports value and volume 1996–20148.6.3 Tables | Charts Sailboats: exports by length and type 1996–20148.6.4 Tables | Charts Sailboats: imports by length and type 1996–20148.7 Tables | Chart Inflatable boats: exports and imports value and volume 1996–20148.7.3 Tables | Charts Inflatable boats: imports with a landed value greater than $500 1996–20148.8 Tables | Chart Rowboats/canoes: exports and imports value and volume 1996–20148.8.3 Tables | Charts Rowboats/canoes: imports value and volume 1996–20148.9 Tables | Chart Other boats: exports and imports value and volume 1996–20148.10.1 Table | Chart Value of engine exports by category 1996–20148.10.2 Table | Chart Value of engine imports by category 1996–20148.10.3 Table | Chart Volume of engine exports by category 1996–20148.10.4 Table | Chart Volume of engine imports by category 1996–20148.11 Tables | Chart Outboard engines: exports and imports value and volume 1996–20148.12 Tables | Chart Inboard engines: exports and imports value 1996–20148.13 Tables | Chart Sterndrive engines: exports and imports value 1996–20148.14 Tables | Chart Hydrojet engines: exports and imports value 1996–20148.15 Table | Charts Exports by trading region 1996–20148.15.1 Table | Chart Boat exports by trading region 1996–20148.15.2 Table | Chart Engine exports by trading region 1996–20148.16 Table | Chart Imports by trading region 1996–20148.16.1 Table | Chart Boat imports by trading region 1996–20148.16.2 Table | Chart Engine imports by trading region 1996–20148.17 Table | Chart U.S. dollar vs. Canadian dollar and Euro exchange rates on December 31 1996–20148.18.1 Tables | Charts Australia: export profile 1996–20148.18.2 Tables | Charts Australia: import profile 1996–20148.18.3 Table | Chart Australia: trade balance 1996–20148.18.4 Tables | Charts Canada: export profile 1996–20148.18.5 Tables | Charts Canada: import profile 1996–20148.18.6 Table | Chart Canada: trade balance 1996–20148.18.7 Tables | Charts Japan: export profile 1996–20148.18.8 Tables | Charts Japan: import profile 1996–20148.18.9 Table | Chart Japan: trade balance 1996–20148.18.10 Tables | Charts Mexico: export profile 1996–2014

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IX©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

8.18.11 Tables | Charts Mexico: import profile 1996–20148.18.12 Table | Chart Mexico: trade balance 1996–20148.18.13 Tables | Charts Western Europe: export profile 1996–20148.18.14 Tables | Charts Western Europe: import profile 1996–20148.18.15 Table | Chart Western Europe: trade balance 1996–2014

Outboard Engines9.1 Table | Chart Outboard engine retail sales distribution by horsepower 2003–20149.2 Table | Chart Outboard engine retail unit sales by horsepower 2003–20149.3 Table | Chart Outboard engine average retail price by horsepower 2003–20149.4 Table | Chart Comparison of outboard engine average horsepower to total unit sales 2003–20149.5 Table | Chart Comparison of outboard engine average retail price to total unit sales 2003–20149.6 Table | Chart Comparison of outboard engine average horsepower to average retail price 2003–20149.7 Table Comparison of top 20 states: outboard engine and outboard boat sales 2003–2014

Outboard Boats10.1 Table | Chart Outboard boats: estimated sales by hull material 2003–201410.2 Table | Chart Fiberglass outboard boats: estimated market share by length 2003–201410.3 Table | Chart Aluminum outboard boats: estimated market share by length 2003–201410.4 Table Outboard boats: estimated market share by type of craft 2003–201410.5 Table Outboard boats: estimated retail sales—aluminum vs. fiberglass 2003–201410.6 Table | Chart Outboard boats: average retail price by length 2003–201410.7.1 Table Average retail price of an outboard boat package (boat, engine and trailer) 2003–201410.7.2 Table | Chart Average retail price of a 19'–20' outboard boat package (boat, engine and trailer) 2003–201410.8 Table Comparison of top 20 states: outboard boat sales vs. registrations 2005–2013

Sterndrive Boats11.1 Table Sterndrive boats: estimated retail unit sales by hull material 2003–201411.2 Table | Chart Sterndrive boats: estimated retail unit market share by length 2003–201411.3 Table Sterndrive boats: estimated retail unit market share by type of craft 2003–201411.4 Table Sterndrive boats: estimated retail unit market share by engine installation 2003–201411.5 Table Sterndrive boats: average retail price estimates by hull material 2003–201411.6 Table | Chart Sterndrive boats: average retail price estimates by boat length 2003–201411.7 Table Comparison of top 20 states: sterndrive boat sales vs. registrations 2005–2013

Inboard Boats12.1 Table | Chart Inboard boats: estimated retail unit sales—ski boats vs. cruisers 2003–201412.2 Table | Chart Inboard cruisers: estimated retail market share by length 2003–201412.3 Table Inboard cruisers: estimated retail market share by type of craft 2003–201412.4 Table Inboard cruisers: estimated retail unit sales by engine type and length 2003–201412.5 Table Inboard cruisers: estimated retail unit sales by number of engines and length 1997–201412.6 Table Inboard boats: estimated average retail selling price by length (ski/wakeboard and cruisers combined) 2003–201412.7 Table Comparison of top 20 states: inboard boat sales vs. registrations 2005–2013

Activity-Specific Boats13.1 Table | Chart Cruising boats: inboard and sterndrive by length 2003–201413.2 Table | Chart Watersport boats (drag and pull): unit sales 2003–201413.3 Table Off-shore fishing boats: estimated unit sales 2003–2013

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X ©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

Canoes/Kayaks14.1 Table | Chart Canoes: estimated retail unit sales 2003–201414.2 Table Canoes: estimated average retail price by hull type 2003–201414.3 Table Kayaks: estimated retail unit sales 2003–201414.4 Table Kayaks: estimated average retail price by hull type 2003–2014

Sailboats15.1 Table Sailboats: production and sales data 2003–201415.2 Tables | Charts Sailboats: import and export unit sales by length 2003–201415.3 Table Sailboats: estimated retail sales 2003–201415.4 Table | Chart Sailboats: retail sales by length 2003–2014

Houseboats16.1 Table | Chart Houseboats: estimated retail unit sales 2004–201416.2 Table | Chart Houseboats: estimated unit sales by length 2005–201416.3 Table Houseboats: estimated average retail price by length 2005–2014

Inflatable Boats17.1 Table | Chart Inflatable boats: sales by type 2003–201417.2 Table Inflatable boats: unit sales by length 2003–201417.3 Table Inflatable boats: estimated average retail price by length 2003–2014

Boat Trailers18.1 Table Boat trailers: estimated sales 2003–201418.2 Table Boat trailers: estimated unit sales by carrying capacity 2003–201418.3 Table Boat trailers: estimated average retail price by carrying capacity 2003–2014

Accessory Study19.1 Buying behavior19.1a Table Outlet where most recent boat was purchased 2011–201419.1b Table Timing of new accessory purchase in relation to boat delivery 2011–201419.1c Table Accessory purchase information resources 2011–201419.1d Table Influence of accessories on boat buyer’s choice of sales outlet 2011–201419.1e Table Timing of new accessory purchases 2011–201419.1f Table Timing of add-on purchases 2011–201419.1g Table Timing of upgrade purchases 2011–201419.1h Table Timing of repair and maintenance purchases 2011–201419.1i Table Accessory installation 2011–201419.1j Table Satisfaction with installation by dealership 2011–201419.1k Table Satisfaction with installation by marina 2011–201419.1l Table Satisfaction with installation by authorized retailer 2011–201419.2 Product category results 19.2a Table Accessories purchased by type 2011–201419.2b Table Safety accessories 2011–201419.2c Table Boat maintenance and repair accessories 2011–201419.2d Table Engine maintenance and repair accessories 2011–201419.2e Table Anchoring/mooring accessories 2011–201419.2f Table Covers and tops accessories 2011–201419.2g Table Navigation (electronic) accessories 2011–2014

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XI©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

19.2h Table Trailering accessories 2011–201419.2i Table Bolt-on fishing accessories 2011–201419.2j Table Watersports accessories 2011–201419.2k Table Electrical/panel accessories 2011–201419.2l Table Seating accessories 2011–201419.2m Table Lighting accessories 2011–201419.2n Table Entertainment (electronic) accessories 2011–201419.2o Table Bolt-on hardware accessories 2011–201419.2p Table Dockside installation and dockside equipment accessories 2011–201419.2q Table Plumbing and water systems accessories 2011–201419.2r Table Navigation (instruments) accessories 2011–201419.2s Table Gauge accessories 2011–201419.2t Table Galley equipment accessories 2011–201419.2u Table Heating and cooling accessories 2011–201419.3 Boat accessory category by retail outlet 19.3a Table Boat accessory category by retail outlet 2012–201419.3b Table Retail outlet by boat accessory category 2012–201419.3c Table Average amount spent by product category 2012–201419.3d Table Consumer perceptions regarding the best outlet to purchase boating accessories 2013–201419.4 Spending estimates19.4a Table Boating accessories expenditures (excluding labor and installation) 2011–201419.4b Table Estimated total spending on accessories (in billions of dollars) 2011–201419.4c Table Add-on accessory expenditures as a percent of total accessory expenditures 2011–201419.4d Table Spending on repair and replacement accessories as a percent of total accessory expenditures 2011–201419.4e Table Upgrade accessory expenditures 2011–201419.4f Table Accessory budget 2011–201419.4g Table Accessory budget estimates for next year 2011–201419.5 Table Study demographics 2014

Glossary & MiscellaneousBoat Type DefinitionsList of SourcesOrder Form

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2 ©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. TABLE OF CONTENTS u

YEARNO. OF ADULTS GOING

BOATING (MILLIONS)% OF 18+ WHO WENT BOATING

1990 67.4 36.5%1991 67.2 36.3%1992 67.9 36.1%1993 68.7 36.2%1994 69.6 36.2%1995 70.0 35.6%1996 70.7 36.0%1997 71.3 35.8%1998 68.0 33.6%1999 68.2 33.4%2000 67.5 32.3%2001 62.1 29.2%2002 65.5 30.4%2003 63.0 28.9%2004 63.4 28.8%2005 57.9 26.0%2006 60.2 26.6%2007 66.4 29.2%2008 70.1 30.5%2009 65.9 28.3%2010 75.0 32.4%2011 82.7 34.8%2012 87.8 37.8% 2013 88.5 36.6%

2014 87.3 35.7%

1.1 Participation

Of the 242.5 million adults living in the United States in 2014, 35.7% or 87.3 million people participated in recreational boating at least once during the year, relatively unchanged from 2013. Since 2011, boating participation has ranged from 34.8% to 37.8% of the population.

SOURCE: FORESIGHT RESEARCH/NMMA/RMRC

TABLE 1.1 Adults 18+ who participate in recreational boating

0%

5%

10%

15%

20%

25%

30%

35%

40%

0

10

20

30

40

50

60

70

80

90

100

'90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14

Mill

ions

of a

dult

part

icip

ants

Perc

ent o

f adu

lts w

ho w

ent b

oatin

g

CHART 1.1 Adults 18+ who participate in recreational boating

% OF 18+ WHO WENT BOATINGNO. OF ADULTS GOING BOATING (MILLIONS)

1

% OF 18+ WHO WENT BOATINGNO. OF ADULTS GOING BOATING (MILLIONS)

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128 ©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. TABLE OF CONTENTS u

2014 2013 2012 2011NEW OUTBOARD BOAT AFTERMARKET TOTAL TOTAL TOTAL TOTAL

STATE RANK POWERBOATS ENGINES TRAILERS ACCESSORIES EXPENDITURES % CHANGE EXPENDITURES EXPENDITURES EXPENDITURESAL 11 $194,380,403 $67,853,890 $9,292,452 $186,202,999 $457,729,744 19.6% $382,797,246 $415,536,981 $342,781,731AK 34 $84,111,297 $46,231,410 $1,249,098 $27,213,011 $158,804,817 13.8% $139,486,566 $130,035,786 $134,654,670AZ 37 $63,801,276 $14,158,272 $2,542,856 $51,925,415 $132,427,819 29.8% $102,020,712 $87,034,245 $80,814,207AR 22 $106,369,661 $53,626,912 $5,981,770 $118,947,681 $284,926,024 12.8% $252,573,016 $276,312,058 $197,093,427CA 8 $278,495,427 $88,318,804 $8,419,455 $171,540,789 $546,774,476 20.9% $452,107,454 $376,248,321 $309,723,300CO 39 $56,069,710 $14,464,709 $2,661,500 $38,322,597 $111,518,517 22.4% $91,102,363 $87,396,992 $75,080,872CT 36 $78,839,501 $15,752,645 $2,426,969 $39,263,088 $136,282,202 9.5% $124,449,676 $126,925,529 $117,679,328DE 9 $470,272,572 $11,077,466 $2,235,332 $60,154,658 $543,740,027 -8.7% $595,527,915 $562,216,049 $457,680,756DC 51 $1,239,986 $1,151,441 $22,585 $179,601 $2,593,613 -23.2% $3,378,035 $6,095,078 $3,932,212FL 1 $1,278,164,318 $345,493,718 $33,478,965 $660,944,783 $2,318,081,783 22.5% $1,892,693,930 $1,759,164,196 $1,447,364,165GA 12 $196,347,754 $68,093,963 $8,759,954 $175,280,946 $448,482,618 11.4% $402,704,324 $374,374,522 $332,623,769HI 49 $10,721,142 $9,914,683 $281,478 $6,144,247 $27,061,549 -0.2% $27,120,580 $25,583,945 $24,036,275ID 33 $109,535,575 $15,152,812 $1,897,170 $39,424,551 $166,010,109 21.1% $137,051,946 $123,531,282 $102,097,214IL 18 $143,762,424 $63,683,607 $6,054,392 $121,411,319 $334,911,742 4.8% $319,523,935 $323,861,730 $261,912,714IN 25 $91,454,435 $42,666,259 $4,747,206 $94,351,899 $233,219,799 2.0% $228,640,402 $232,340,713 $186,588,909IA 30 $72,468,342 $28,637,842 $3,494,042 $70,870,231 $175,470,457 -1.5% $178,201,471 $181,942,206 $141,289,536KS 43 $34,183,623 $11,606,749 $1,315,085 $26,710,515 $73,815,973 28.3% $57,536,246 $67,297,712 $58,228,022KY 29 $70,085,203 $30,843,830 $3,706,028 $73,920,984 $178,556,046 6.5% $167,657,347 $175,280,132 $142,990,713LA 10 $194,860,695 $112,892,479 $13,390,891 $208,725,394 $529,869,459 11.0% $477,416,525 $513,548,028 $456,713,515ME 32 $93,753,315 $19,331,435 $2,530,728 $51,805,674 $167,421,152 12.2% $149,220,515 $156,566,867 $119,848,975MD 23 $152,924,491 $38,783,225 $4,068,691 $73,785,375 $269,561,782 18.0% $228,426,444 $247,662,597 $209,841,658MA 26 $126,193,467 $37,525,575 $4,641,990 $55,809,229 $224,170,262 3.4% $216,852,987 $209,712,026 $175,976,649MI 3 $322,092,668 $116,007,481 $15,319,978 $308,971,602 $762,391,729 13.1% $674,152,559 $645,183,993 $460,522,408MN 4 $211,915,394 $120,606,124 $12,874,998 $256,085,166 $601,481,682 3.9% $578,683,620 $560,574,704 $423,793,735MS 27 $74,634,111 $36,513,034 $4,819,192 $75,927,415 $191,893,751 17.4% $163,515,453 $176,328,914 $138,790,013MO 16 $147,747,450 $51,519,843 $7,027,100 $143,518,514 $349,812,907 6.4% $328,749,547 $339,999,567 $274,533,497MT 38 $71,050,688 $15,170,452 $2,076,040 $39,663,941 $127,961,122 15.5% $110,772,155 $95,654,197 $69,033,078NE 42 $36,834,378 $14,183,275 $1,853,351 $36,867,230 $89,738,234 1.7% $88,281,071 $89,505,683 $71,416,012NV 46 $29,349,729 $6,139,546 $887,831 $18,385,875 $54,762,981 31.8% $41,539,259 $46,601,907 $40,041,674NH 31 $97,015,766 $7,948,381 $3,192,774 $65,220,944 $173,377,865 16.9% $148,301,929 $139,368,492 $108,042,517NJ 20 $159,619,096 $28,423,559 $4,909,530 $99,835,402 $292,787,586 14.5% $255,815,251 $260,856,406 $240,989,328NM 50 $9,841,848 $3,321,243 $504,445 $10,002,874 $23,670,410 18.9% $19,902,133 $24,435,959 $25,729,426NY 5 $302,072,018 $85,228,551 $9,665,403 $200,808,425 $597,774,397 7.3% $557,305,785 $541,746,784 $458,282,011NC 6 $280,319,402 $84,600,609 $10,397,572 $204,883,163 $580,200,746 16.9% $496,404,167 $502,689,782 $422,951,500ND 35 $54,027,490 $30,567,826 $3,045,309 $60,296,327 $147,936,951 15.2% $128,386,731 $124,229,538 $74,974,254OH 19 $144,286,619 $56,531,455 $6,017,329 $121,489,675 $328,325,078 9.7% $299,349,962 $308,141,757 $246,978,786OK 24 $108,169,150 $31,509,153 $4,592,146 $93,581,199 $237,851,648 13.8% $209,018,848 $224,908,671 $206,482,645OR 28 $84,797,351 $46,502,467 $2,554,396 $52,264,712 $186,118,927 5.2% $176,967,070 $149,901,402 $137,011,063PA 21 $129,213,454 $51,020,149 $6,641,590 $103,625,936 $290,501,129 3.5% $280,772,931 $296,672,065 $249,625,189RI 44 $46,555,406 $6,921,799 $738,341 $13,612,274 $67,827,820 25.3% $54,132,379 $64,557,041 $44,850,951SC 14 $194,694,473 $76,601,467 $8,265,998 $166,164,800 $445,726,738 23.4% $361,196,430 $359,764,889 $278,234,096SD 40 $39,602,899 $16,710,810 $1,974,587 $39,230,244 $97,518,540 6.8% $91,337,616 $95,576,228 $58,453,342TN 15 $159,319,402 $54,245,142 $7,044,555 $140,902,504 $361,511,603 18.2% $305,929,124 $329,605,226 $270,602,187TX 2 $597,204,668 $171,547,193 $24,712,019 $493,429,014 $1,286,892,895 11.9% $1,150,052,350 $1,218,443,182 $1,024,740,959UT 41 $49,262,571 $9,946,274 $1,665,972 $33,429,370 $94,304,186 11.3% $84,698,788 $77,893,382 $49,565,938VT 48 $20,158,552 $2,976,050 $670,587 $12,802,157 $36,607,345 19.3% $30,687,210 $31,470,846 $29,353,194VA 17 $162,956,173 $53,623,512 $5,854,606 $118,116,428 $340,550,719 9.0% $312,373,147 $317,966,307 $289,299,406WA 13 $236,250,401 $94,614,321 $7,239,212 $109,207,603 $447,311,536 15.9% $386,056,239 $327,678,729 $290,126,203WV 45 $24,080,821 $10,495,123 $1,282,107 $22,594,829 $58,452,879 -6.2% $62,335,795 $41,216,824 $56,474,538WI 7 $211,359,300 $103,321,043 $11,737,191 $233,858,712 $560,276,247 2.9% $544,556,020 $532,963,370 $395,582,632WY 47 $18,424,781 $5,627,287 $615,271 $12,288,678 $36,956,017 27.5% $28,974,506 $36,958,511 $24,984,894TOTAL $7,930,890,675 $2,529,684,894 $291,378,068 $5,640,000,000 $16,391,953,637 12.3% $14,596,737,710 $14,419,561,350 $11,840,418,093Sales in the state of Delaware include a disproportionate amount of large boats that are foreign owned.

6.6 Distribution of new powerboat, engine, trailer and accessory purchases by state

SOURCE: NMMA

TABLE 6.6 Distribution of new powerboat, engine, trailer and accessory purchases by state

Consumers spent $16.4 billion on new powerboats, outboard engines, boat trailers and aftermarket accessories collectively in 2014, up 12.3% from 2013.

Florida again ranked first in total expenditures for new powerboats, outboard engines, trailers and aftermarket accessories. Spending in Florida increased 22.5% in 2014 compared to 2013.

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133©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.t TABLE OF CONTENTS

7.1 Total recreational boats in use

SOURCE: USCG

TABLE 7.1 Total recreational boats in use

REGISTERED/DOCUMENTED NON-REGISTERED TOTALYEAR BOATS (MILLIONS) BOATS (MILLIONS) (MILLIONS)1989 10.8 4.9 15.7

1990 11.0 5.0 16.0

1991 11.1 5.2 16.3

1992 11.1 5.1 16.3

1993 11.3 4.9 16.2

1994 11.4 4.8 16.2

1995 11.7 3.6 15.4

1996 12.1 3.8 15.8

1997 12.4 3.8 16.2

1998 12.7 3.7 16.4

1999 12.8 3.6 16.5

2000 12.9 4.0 16.8

2001 13.0 4.0 17.0

2002 12.9 4.2 17.2

2003 12.9 4.3 17.2

2004 12.9 4.5 17.4

2005 13.0 4.6 17.7

2006 12.8 4.0 16.8

2007 13.0 4.0 16.9

2008 12.8 3.7 16.5

2009 12.8 3.8 16.6

2010 12.5 3.7 16.2

2011 12.3 3.7 16.0

2012 12.2 3.8 16.0

2013 12.1 3.8 15.9

2014 est. 12.3 3.6 15.8

CHART 7.1 Total recreational boats in use

The total number of recreational boats in use during 2014 declined 0.6% to 15.8 million.

0

2

4

6

8

10

12

14

16

18

20

'89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11 '13

Mill

ions

of b

oats

NON-REGISTERED BOATS

REGISTERED/DOCUMENTEDBOATS

NON-REGISTERED BOATSREGISTERED/DOCUMENTED BOATS

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134 ©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. TABLE OF CONTENTS u

7.2 Recreational boats in use by type

SOURCE: USCG

TABLE 7.2 Recreational boats in use by type

OUTBOARD INBOARD STERNDRIVE PERSONALBOATS BOATS BOATS WATERCRAFT SAILBOATS OTHER TOTAL

YEAR (MILLIONS) (MILLIONS) (MILLIONS) (MILLIONS) (MILLIONS) (MILLIONS) (MILLIONS)

1997 8.1 1.0 1.6 1.0 1.7 2.9 16.2

1998 8.2 1.0 1.4 1.2 1.7 2.9 16.4

1999 8.2 0.9 1.6 1.2 1.6 2.9 16.5

2000 8.3 1.0 1.6 1.2 1.6 3.1 16.8

2001 8.4 1.1 1.6 1.2 1.6 3.1 17.0

2002 8.3 1.1 1.5 1.2 1.6 3.4 17.2

2003 8.4 1.1 1.6 1.2 1.6 3.3 17.2

2004 8.4 1.1 1.7 1.2 1.6 3.4 17.4

2005 8.5 1.1 1.7 1.2 1.6 3.6 17.7

2006 8.3 1.1 1.6 1.2 1.6 3.1 16.8

2007 8.3 1.1 1.7 1.2 1.6 3.1 16.9

2008 8.3 1.2 1.6 1.3 1.5 2.6 16.5

2009 8.3 1.2 1.6 1.3 1.5 2.7 16.6

2010 8.1 1.1 1.5 1.3 1.6 2.6 16.2

2011 8.0 1.1 1.5 1.3 1.6 2.6 16.0

2012 7.9 1.1 1.4 1.2 1.6 2.7 16.0

2013 7.9 1.1 1.5 1.2 1.6 2.8 15.9

2014 est. 7.9 1.0 1.4 1.2 1.6 2.8 15.8

CHART 7.2 Recreational boats in use by type

Outboard boats were the most popular for the eighteenth consecutive year. Of the 15.8 million boats on the water in 2014, 49.7% were outboard boats.

0

2

4

6

8

10

12

14

16

18

20

'97 '99 '01 '03 '05 '07 '09 '11 '13

Mill

ions

of b

oats

OTHER

SAILBOATS

PERSONAL WATERCRAFT

STERNDRIVE BOATS

INBOARD BOATS

OUTBOARD BOATS

OTHERSAILBOATSPERSONAL WATERCRAFTSTERNDRIVE BOATSINBOARD BOATSOUTBOARD BOATS

Page 16: 2014 RECREATIONAL BOATING

337©2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.t TABLE OF CONTENTS

National Marine Manufacturers Association (NMMA)

NMMA is the leading association representing the recreational boating industry. NMMA member companies produce more than

80 percent of the marine products used by recreational boaters in the United States. NMMA provides a wide variety of programs

and services tailored to member needs—technical expertise, marketing and communications, standards monitoring, government

relations, industry statistics and more—and is active with world marine trade organizations to promote and protect the sport

of recreational boating. NMMA also produces boat shows in key North American markets to provide quality showplaces for

exhibitors and consumers.

Page 17: 2014 RECREATIONAL BOATING

TO ORDER, CHECK BOX AND INDICATE QUANTITY AND TOTAL: QUANTITY MEMBER NON-MEMBER TOTAL

U.S. RECREATIONAL BOATING STATISTICAL ABSTRACT

NMMA member companies receive one (1) complimentary electronic (pdf) copy. Previous releases are available for sale whole or in parts (TBD).

o 2014 Edition–Electronic Copy (Release: June 2015) ________ FREE $1,800 $ _______

TOTAL $ _______

SHIP TO:

NMMA Member: o Yes o No

Name (please print): ________________________________________________ Company: _______________________________________

Shipping Address: __________________________________________________________________________________________________

City: ____________________________________ State: ___________ Zip Code: ___________________________________________

E-mail Address: ____________________________ FedEx No. (for Expedited or International shipping): ________________________________

ORDER FORMFOR INDUSTRY STATISTICAL REPORTS

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n m m a . o r g / s t a t i s t i c s

231 S. LaSalle, Suite 2050, Chicago, Illinois 60604, USA Phone 312.946.6200 Fax 312.946.0388