2014 holiday shopping recap

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68% …spending 45% of their holiday budget on those two days. 2014 Holiday Shopping: By the Numbers From a mobile shopping surge to a gas price drop, the 2014 holiday season was full of surprises for businesses and consumers alike. Here are the statistics that defined the season. Of shoppers who took advantage of email discount offers Of shoppers who took advantage of mobile discount offers Of shoppers who say they plan to pay full price for a holiday gift As Did Brand Loyalty… Two-Thirds of consumers planned to shop at their favorite retailers An Infographic by Access Development 58 % $ 5 BILLION Sources: http://www.thestreet.com/story/13010400/1/holiday-spending-2014-what-actually-happened.html http://www.emarketer.com/Article/How-Consumers-Kicking-Back-Post-Christmas/1011758 http://www.emarketer.com/Article.aspx?R=1011737 http://cdn2.hubspot.net/hub/352767/file-2129779256-pdf/News/Bond_Brand_Loyalty_Holiday_Shopping_Study_2014.pdf http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4781 of consumers planned to shop on Black Friday and Cyber Monday… 82% $770 82% planned to spend less than previous years… …But gift budgets were still up, averaging $770 (thanks, cheap gas!) Coupons Played Major Roles in Where those Budgets were Spent Amount in Savings Available to Consumers through Coupon Websites 18 % 54 % Six of Ten shoppers planned to spend rewards points on gifts But perhaps the BIGGEST influence on consumer spending during the 2014 holidays came from their smartphones. 70% of US smartphone users said they had completed or would soon complete a purchase related to a smartphone search 26% of shoppers used mobile coupons, up 5% from 2013. up 5% And even though Christmas was over, deal-hungry consumers weren’t finished shopping… up 101% over last year Purchases completed via mobile device on Christmas Day were up 101% over last year For more info on consumer trends and customer engagement, visit the Access Loyalty Blog at http://blog.accessdevelopment.com. 47% of shoppers planned to shop post-holiday and New Year’s Sales 2014 2013 up 4% All told, the 2014 holiday season was a success for consumers (who got the deals they wanted) and retailers: Sales were up over 4% from 2013.

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Page 1: 2014 holiday shopping recap

68%

…spending 45% of their holiday budget on those two days.

2014 Holiday Shopping: By the Numbers

From a mobile shopping surge to a gas price drop, the 2014 holiday season was full of surprises for businesses and consumers alike. Here are the statistics that defined the season.

Of shoppers who took advantage of email discount offersOf shoppers who took advantage of mobile discount offers Of shoppers who say they plan to pay full price for a holiday gift

As Did Brand Loyalty…Two-Thirds of consumers planned to shop at their favorite retailers

An Infographic by Access Development

58%

$5 BILLION

Sources:http://www.thestreet.com/story/13010400/1/holiday-spending-2014-what-actually-happened.html

http://www.emarketer.com/Article/How-Consumers-Kicking-Back-Post-Christmas/1011758http://www.emarketer.com/Article.aspx?R=1011737

http://cdn2.hubspot.net/hub/352767/file-2129779256-pdf/News/Bond_Brand_Loyalty_Holiday_Shopping_Study_2014.pdfhttp://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4781

of consumers planned to shop on Black Friday and Cyber Monday…

82% $770

82% planned to spend less than previous years……But gift budgets were still up, averaging $770

(thanks, cheap gas!)

Coupons Played Major Roles in Where those Budgets were Spent

Amount in Savings Available to Consumers through Coupon Websites

18%

54%

Six of Ten shoppers planned to spend rewards points on gifts

But perhaps the BIGGEST influence on consumer spending during the 2014 holidays came from their

smartphones.

70% of US smartphone users said they had completed or would soon complete a purchase related to a smartphone search

26% of shoppers used mobile coupons, up 5% from 2013.up 5%

And even though Christmas was over, deal-hungry consumers weren’t finished shopping…

up 101%

over last year

Purchases completedvia mobile device on Christmas Day were up 101% over last year

For more info on consumer trends and customer engagement, visit the Access Loyalty Blog at

http://blog.accessdevelopment.com.

47% of shoppers planned to shop post-holiday and New Year’s Sales

2014

2013

up 4%

All told, the 2014 holiday season was a success for consumers (who got the deals they wanted) and retailers: Sales were up over 4% from 2013.