2014 ford figo press release
TRANSCRIPT
Ford Redefines Incar Connectivity with the Introduction ofWiFi in 2014 Ford Figo
∙ Firstinclass WiFi brings a new level of connectivity to the 2014 Ford Figo aspart of the Special Value Pack at INR 9,790/ (exshowroom Delhi) along with colourcoordinated seat covers and LED interior lighting
∙ The 2014 Ford Figo continues to offer an outstanding combination ofvalueformoney and great style with exemplary performance and fuelefficientpowertrains
∙ The 2014 Ford Figo to be available in a trendy new “Mars Red”colour
∙ Multimedia campaign themed on “Smart Is The New Cool” to target younger andmore tech savvy customers highlighting the 2014 Figo’s advanced features andnumerous competitive advantages
NEW DELHI, India, 13 February 2014 – Taking incar technology and connectivity to a newhigh, Ford India announced the introduction of 2014 Ford Figo with a host of enhancedindustry leading features including the firstinclass WiFi.
The 2014 Ford Figo will set new benchmarks in convenience and help keep customersmore connected to the world with its unique offering. Offered to customers as a specialvalue pack, 2014 Ford Figo will include a WiFi dongle, colour coordinated seat covers andLED interior lighting at INR 9,790/ (exshowroom Delhi).
Adding to the overall appeal, the 2014 Ford Figo will be available in a trendy new colour“Mars Red. In order to enhance the value for money offering, Ford has also included DriverSide Airbag and Power Adjust Mirrors in the ZXi variant of the 2014 Ford Figo. The base EXiversion will now offer Bluetooth Connectivity, 2 DIN Audio CD, FM, MP3, Auxin, USB and4 Speakers & Roof antenna as part of the standard offering.
“At Ford, we believe in democratization of technology and have been driving consumerfocused innovation across our product range. Ford Figo was the first car in its segment tointroduce Bluetooth connectivity and is setting a benchmark by offering internet connectivityonthego,” said Vinay Piparsania, executive director, Marketing, Sales and Service, FordIndia. “The 2014 Ford Figo will redefine smart and further strengthen its credentials as areliable vehicle with an outstanding valueformoney proposition.”
The 2014 Ford Figo will be launched through a campaign “Smart Is The New Cool” and
highlight how substantial package (features & interior space), attractive style, mobileconnectivity & Bestinclass AC and firstinsegment Bluetooth connectivity make it the bestchoice of a smart customer.
The 2014 Ford Figo range will continue to offer a comprehensive twoyear or 100,000kilometer warranty. In a first of its kind initiative, Ford will also be offering ‘Happy PocketService’ with comprehensive scheduled service at a transparent and competitive pricestarting at only INR 2,199.
The 2014 Ford Figo with its superior performance, fuelefficiency and lower ownershipcosts will find resonance among customers and will be available in Kinetic Blue, DiamondWhite, Moondust Silver, Chill Metallic, Panther Black, Sea Grey and Paprika Red.