2014 FIFA World Cup Brazil™ Volkswagen ?· Volkswagen AG and the Volkswagen do Brasil Ltda. 2014 FIFA…

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  • 2014 FIFA World Cup Brazil

    Volkswagen

  • During the 2014 FIFA World Cup Brazil, VIP Sportstravel successfully managed the Hospitality & Travel programmes of around 8.500 corporate clients, including several sponsors of the event

    VIP Sportstravel covered the entire range of tourism services, including:

    Activations in all 12 host cities

    33.000 sold nights in 90 hotels

    1.000 guide-days

    1.700 activities

    900 vehicle-days

    Despite the challenging character of the host country our guests enjoyed unforgettable and unique moments during their stay in Brazil which they will remember for a lifetime.

    2014 FIFA World Cup BrazilSummary

    22014 FIFA World Cup Brazil - Volkswagen

  • Volkswagen

    2014 FIFA World Cup Brazil

  • Our Client

    The German automotive manufacturer Volkswagen to date is the 2nd

    largest car company in the world (2014; by sales).

    The hospitality program Volkswagen Cup Tour 2014 was organisedand supervised directly by the companys global headquarter based in Wolfsburg, Germany.

    Guest Profile

    500 national and international guests (VIP guests, trade partners, journalists and supporters) were exclusively invited by the Volkswagen AG and the Volkswagen do Brasil Ltda.

    2014 FIFA World Cup BrazilVolkswagen

    42014 FIFA World Cup Brazil - Volkswagen

  • Travel Management

    Development, procurement and coordination of exclusive hospitality arrangements (sightseeing, helicopter tours, restaurants, side events) and travel arrangements (accommodation, flights & transfers) for all matches in Rio de Janeiro, Belo Horizonte, So Paulo (Aquarela Series) as well as matches in Braslia and Fortaleza

    Guest Management

    Implementation of an online platform according to the corporate design of Volkswagen providing

    Information on the 2014 FIFA World Cup Brazil hospitality program

    Guest information

    Casting, training and coordination of staff involved onsite: e.g. venue managers, hostesses, tour guides, drivers, security

    Creation and production of branded travel documents and gift sets according to the corporate design of Volkswagen

    2014 FIFA World Cup BrazilVolkswagen

    52014 FIFA World Cup Brazil - Volkswagen

    Hospitality & Event Production

    Experienced team of event specialists and travel experts in each host city, being fully responsible for the organisation and coordination in their respective host city

    Creation and activation of an event story taking into account a low-key brand activation and presence on-side.

    Other

    Creation and production of unique branding material for the 2014 Volkswagen Cup Tour in line with the general corporate design of Volkswagen

  • 2014 FIFA World Cup Brazil

    Thanks once again for an event that will stay in our memories

    forever! One of the best experiences I have ever had and similar

    comments from my dealer colleagues. Your hospitality was exemplary.

    Volkswagen

    6

    Randy Koster

    Area Manager / Volkswagen Group

    2014 FIFA World Cup Brazil - Volkswagen

  • Volkswagen

    2014 FIFA World Cup Brazil

  • 2014 FIFA World Cup Brazil

    Volkswagen