2014 ecommerce best practices by steven soule
DESCRIPTION
MivaCon 2014 Breakout Session: 2014 Ecommerce Best Practices Presented by Steven SouleTRANSCRIPT
ECOMMERCE BEST PRACTICESSTEVEN SOULE
2014 Ecommerce Best Practices
Which new features in the ecommerce marketplace actually work and will help
your business grow.
Shopping Brick & Mortar vs. Online
E-Commerce Best Practices
• Awareness• Usability• Clarity
Awareness
• Search Engine Optimization• Email Marketing• Social Media Engagement
Awareness: Search Engine OptimizationSite-wide SEOOn-page SEOOff-page SEO
SEO ChecklistSEO Fundamentals
Awareness: Email Marketing
• Weekly Newsletters• Remarketing
Newsletter Best PracticesBeginner’s Guide to Email MarketingRemarketing Strategies
Awareness: Social Media
• Engage in your visitor’s communities• Offer discounts• Purchase Advertisements
Social Media Tips for Ecommerce Sites
Recap: Awareness
• Search Engine Optimization• Email Marketing• Social Media Engagement
E-Commerce Best Practices
• Awareness• Usability• Clarity
Usability: Website Performance
• Every second counts– Majority of online shoppers will abandon a page
after waiting 3 seconds for it to load.• Mobile users expect speed to be that same as
a desktop computerPage Speed Analysis ToolsHow to lose weight in the browserDoes your site follow webmaster guidelines?
• Every second counts– Majority of online shoppers will abandon a page
after waiting 3 seconds for it to load.• Mobile users expect speed to be that same as
a desktop computerPage Speed Analysis ToolsHow to lose weight in the browserDoes your site follow webmaster guidelines?
Usability: Responsive
Responsive Design InfographicEcommerce Responsive Design StatisticsResponsive Design InfographicEcommerce Responsive Design Statistics
Images: http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/
Usability: Intuitive
• Help customers find what they need– Easy & Effective Search Results– Consistent & Clear navigation– Category/Search Page filtering– Highlight calls to action
Navigation GuidelinesCreating the best ecommerce experience
Recap: Usability
• Website Performance• Responsive• Intuitive
E-Commerce Best Practices
• Awareness• Usability• Clarity
Clarity
• Showcase Products• Be Transparent• Understand Your Site
Clarity: Showcase Products
• Use Product Videos• Have high quality product images• Show product reviews• Have detailed product descriptions & feature
specifications
Clarity: Be Transparent
• Reveal as much information as you can– Show stock levels– Display Trust Badges– Clearly display shipping & return policies• Offer Free Domestic Shipping (If possible)
– Notify them of any warranties or guaranteesDriving Factors for Shopping Cart Abandonment
Clarity: Understand Your Site
• Consistently Check:– Who is using your site– How they are interacting with it– What is being purchased
• Track Changes– A/B Test significant changes– Multivariate detailed changes
Recap: Clarity
• Showcase Products• Be Transparent• Understand Your Site
E-Commerce Best Practices
• Awareness• Usability• Clarity
Does your site pass the test?
Review the checklist and see how your site stacks up against today’s
standards.
Sources & Additional Readinghttp://visualwebsiteoptimizer.com/split-testing-blog/ecommerce-product-page-best-practices/ http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions/ http://uxdesign.smashingmagazine.com/tag/e-commerce/ http://www.bigsplashmarketing.com/services/google-analytics http://blog.kissmetrics.com/marketing-guides/ http://blog.kissmetrics.com/infographics/ http://webdesign.tutsplus.com/articles/seo-checklist--webdesign-10740 http://www.invodo.com/resources/statistics/ http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/ http://blog.kissmetrics.com/loading-time/?wide=1 https://developers.google.com/speed/pagespeed/ http://www.slideshare.net/Radware/radware-sotu-winter2014infographicwebperformance https://github.com/zenorocha/browser-diet/wiki/Impact-of-performance http://www.slideshare.net/somethingdigitl/creating-the-best-ecommerce-user-experience-ux-something-digital
http://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.html
